Case Study
Jan 31, 2024

The Oregonian Media Group Affiliate Revenue Success Tripled

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The Oregonian Media Group, a well-established media organization, is recognized for its comprehensive news coverage and community engagement in the state of Oregon. The Oregonian Media Group strategically employs various revenue-generating methods, including affiliate links, to monetize its extensive readership. Sales commissions, particularly derived from content such as local news, reviews, and recommended products, constitute a significant and evolving revenue stream for media enterprises.

With the integration of Vendo, the Oregonian Media Group has the potential to significantly enhance its sales commissions—potentially experiencing a 3-5x increase—by seamlessly incorporating shoppable products and a user-friendly shopping experience into its platform. This strategic move not only expands opportunities for revenue growth but also provides the Oregonian Media Group's audience with a more interactive and seamless way to engage with recommended products related to their local interests. Here's how this integration could unfold for the Oregonian Media Group


Vendo has you covered for all your marketplace needs – it's a one-stop-shop. Offering a marketplace platform that automates day-to-day operations, a curated catalog of brands, merchandising tools, and the ability to sell through various channels, Vendo is here to support your marketplace business with ongoing daily assistance.

Experience the difference with Vendo – unlike standard affiliate links, it excels in extending visitor engagement, safeguarding customer data, and creating pathways for effective upselling strategies.

Success factors for The Oregonian Media Group

Quality Journalism: Producing high-quality, reliable, and engaging content that resonates with the audience and upholds journalistic standards.

Audience Engagement: Building a strong connection with the audience through compelling storytelling, interactive features, and community involvement.

Digital Transformation: Embracing digital platforms, innovative technologies, and multimedia storytelling to adapt to changing consumer preferences.

Advertising Revenue Diversification: Developing diverse revenue streams through advertising, subscriptions, events, and other monetization strategies.

Community Impact: Creating content that addresses local issues, fosters community dialogue, and contributes to positive societal change.

Brand Reputation: Building and maintaining a strong brand reputation through ethical journalism, transparency, and trustworthiness.

Data-Driven Decision Making: Utilizing data analytics to understand audience behavior, optimize content strategy, and drive business decisions.

Talent Development: Investing in the training and development of staff to cultivate a skilled and motivated workforce.

Strategic Partnerships: Collaborating with local businesses, organizations, and community groups to expand reach and relevance.

Adaptability and Innovation: Staying agile and innovative in response to industry changes, technological advancements, and shifting consumer habits.

Evaluation of Oregonian Media Group value proposition and audience

Value Proposition Evaluation Factors:

Content Quality: Assess the quality, relevance, and depth of The Oregonian Media Group's journalism, editorials, and multimedia content to ensure it meets the needs and expectations of its audience.

Audience Engagement: Measure the level of engagement with The Oregonian Media Group's content, including reader interaction, comments, and social media shares, to gauge its resonance with the audience.

Brand Reputation: Evaluate the reputation, credibility, and trustworthiness of The Oregonian Media Group as a source of news and information within its community.

Digital Presence: Assess the effectiveness of The Oregonian Media Group's digital platforms, user experience, and multimedia storytelling in reaching and engaging its audience online.

Audience Evaluation Factors:

Audience Demographics: Understand the demographic characteristics of The Oregonian Media Group's audience, including age, location, interests, and digital consumption habits.

Audience Reach: Measure the size and reach of The Oregonian Media Group's audience across different digital platforms, print publications, and community events.

Audience Feedback: Gather feedback from the audience through surveys, focus groups, and reader comments to understand their satisfaction with content quality, relevance, and user experience.

Market Impact: Assess the impact of The Oregonian Media Group's content on the local community, its ability to drive conversations and influence public discourse.

Suggestions for replicating success

Market Analysis: Conduct thorough market research to identify current trends, customer preferences, and unmet needs in the industry.

Customer-Centric Approach: Prioritize understanding and meeting the needs of your customers through personalized experiences, exceptional service, and effective communication.

Innovation and Adaptation: Embrace innovation and remain adaptable to technological advancements, market shifts, and changing consumer behaviors.

Strategic Partnerships: Form alliances with complementary businesses, suppliers, or industry influencers to expand reach and capabilities.

Operational Efficiency: Streamline processes, optimize resource allocation, and invest in technology to enhance efficiency and reduce costs.

Employee Development: Invest in the growth and well-being of your team to foster a motivated and high-performing workforce.

Brand Building: Develop a strong brand identity, communicate your value proposition effectively, and build trust and credibility with your target audience.

Data Utilization: Leverage data analytics to gain insights into customer behavior, market trends, and operational performance for informed decision-making.

Customer Feedback: Actively seek and respond to customer feedback to continuously improve your products, services, and overall customer experience.

Adaptability and Resilience: Stay agile and resilient in the face of challenges, learn from setbacks, and persist in pursuing your objectives.

However, there's an alternative strategy to capitalize on your online audience that may be even more beneficial.

By starting your own multi-brand marketplace on Vendo, you could see a minimum threefold increase in your affiliate sales commission, reaching a substantial 20-30%. This represents 3-5 times more than what you'd typically earn through affiliate links.

In the context of extended user engagement on your pages, envision a rise in customer data retention that will drive the growth of your email list and open up a spectrum of potential upselling opportunities.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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