Case Study
Nov 7, 2023

The New York Times affiliate revenue success tripled

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The New York Times is a prominent publishing business in the political news and media industry, providing comprehensive coverage and analysis. Leveraging its authoritative reputation, The New York Times successfully utilizes affiliate links to monetize its vast online audience. Sales commissions, particularly from product reviews and recommendations content, constitute one of the fastest-growing revenue streams for media businesses. With Vendo, The New York Times could significantly amplify its sales commissions, experiencing a 3-5x increase, by embedding shoppable products and a shopping cart in its editorial content. Here's how.


Vendo is your all-in-one solution for a domestic dropshipping marketplace providing publishers with an ability to embed shoppable products into editorial content. Vendo streamlines publisher’s day-to-day multi-brand shop operations, offers a diverse brand catalog, and supports various sales channels. 

Unlike affiliate links, Vendo keeps visitors engaged longer, retains customer data for email list growth, and opens avenues for upselling opportunities. It's the complete package for a successful and sustainable marketplace.

Unlocking Success in Digital Publishing

The New York Times, a stalwart in journalism since 1851, has seamlessly transitioned into the digital era with its online platform, This transition has not only allowed it to survive but has positioned it as a global leader in online publishing. Let's delve into what makes so successful and how aspiring entrepreneurs can emulate this success.

Success Factors of New York Times

Digital Adaptation: The ability to seamlessly transition into the digital realm has been a cornerstone of the New York Times' success. A user-friendly interface, responsive design, and mobile accessibility cater to the preferences of today's tech-savvy audience.

Trusted Journalism: The New York Times has built a reputation for being a trustworthy source of information. Its commitment to journalistic integrity, fact-checking, and quality reporting has cultivated a loyal readership base.

Multimedia Integration: Embracing multimedia elements such as videos, interactive graphics, and podcasts enhances the overall user experience, keeping the content engaging and dynamic.

Social Media Engagement: Leveraging social media platforms for wider reach and audience engagement has played a pivotal role in maintaining a strong online presence.

Global Accessibility: The digital platform has enabled the New York Times to reach a global audience, breaking geographical barriers and ensuring its content resonates on an international scale.

Regular Updates: Keeping the content fresh and current with regular updates ensures that readers find reasons to return to the platform regularly.

Personalization: Tailoring content to individual preferences through personalized recommendations and user profiles enhances the user experience.

Adaptation to Emerging Technologies: The integration of emerging technologies, such as artificial intelligence for content recommendations, showcases a commitment to staying at the forefront of innovation.

Data-Driven Decision Making: Utilizing data analytics to understand reader behavior and preferences helps in shaping content strategies and improving user engagement.

Subscription Model: The successful implementation of a subscription model provides a steady revenue stream, ensuring financial sustainability.

New York Times’ audience and their values

Demographic Diversity: The audience of spans diverse demographics, appealing to professionals, intellectuals, policymakers, and a global community keen on staying informed.

Trust in Credibility: The audience values the New York Times for its credibility, relying on the platform as a trustworthy source of information in an era of information overload.

Intellectual Stimulation: Beyond news, the platform provides content that is intellectually stimulating, catering to a readership that seeks more than just information but a deeper understanding of current affairs.

Cultural Relevance: The New York Times maintains cultural relevance, ensuring that its content resonates with the values and interests of its broad audience.

Suggestions for businesses to replicate success

Invest in Quality: Prioritize quality journalism and content creation to build a strong brand identity and establish trust with your audience.

Embrace Digital Innovation: Stay ahead in the digital landscape by investing in a user-friendly website, mobile apps, and leveraging emerging technologies to enhance the user experience.

Know Your Audience: Understand the demographics and preferences of your audience to tailor content that resonates with their interests.

Diversify Revenue Streams: Explore alternate revenue streams, such as subscription models, affiliate partnerships, and innovative advertising methods to ensure financial sustainability.

Foster Trust: Uphold journalistic integrity and maintain a commitment to accuracy to build and retain trust with your readership.

Adapt to Change: Be flexible and adaptable to changing trends and technologies, ensuring your platform remains relevant in the dynamic digital landscape.

Engage on Social Media: Actively engage with your audience on social media platforms to broaden your reach and foster a sense of community around your brand.

Prioritize User Experience: Prioritize the user experience by focusing on website design, ease of navigation, and personalized content recommendations.

Stay Current: Regularly update content to keep it relevant, fresh, and aligned with the ever-evolving interests of your audience.

Analyze Data: Leverage data analytics to gain insights into user behavior, preferences, and trends, guiding strategic decision-making for content creation and platform development.

However, there's an alternative approach to monetize your online audience that may bring even more satisfaction.

Launching your own multi-brand marketplace on Vendo has the potential to, at the very least, triple your affiliate sales commission, reaching an impressive 20-30%. This marks a significant increase, offering 3-5 times more than the returns from regular affiliate links. 

Not to mention longer times spent on your pages, customer data retention for email list growth, and all the future upselling opportunities. 


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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