Case Study
Nov 8, 2023

The New York Post Affiliate Revenue Success Tripled

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The New York Post, a distinguished publishing entity specializing in news and analysis, excels in delivering comprehensive coverage. Capitalizing on its influential standing, The New York Post strategically employs affiliate links to effectively monetize its extensive online audience. 

With Vendo, The New York Post has the potential to significantly elevate its sales commissions—potentially experiencing a 3-5x increase—by seamlessly integrating shoppable products and a user-friendly shopping cart into its content, presenting an innovative pathway for enhanced monetization in the competitive field of media enterprises.


Looking for a comprehensive marketplace solution? Vendo is your go-to one-stop-shop. It provides a platform that automates daily operations, a range of brands to choose from (or invite your own), merchandising tools, and the flexibility to sell through multiple channels. Plus, ongoing daily support ensures your marketplace business scales seamlessly.

Diverging from conventional affiliate links, Vendo distinguishes itself by enhancing visitor engagement, securing customer data crucial for email list growth, and providing optimal conditions for exploring upselling opportunities. It emerges as the all-encompassing solution for a successful and sustainable marketplace.

Success factors for The New York Post

Innovative Content: The New York Post is known for producing innovative and engaging content that captures the attention of its audience. The company's content is often at the forefront of trends and resonates with its target audience.

Digital Transformation: The company has successfully embraced digital transformation, leveraging technology to reach a wider audience and adapt to the changing landscape of media consumption.

Strong Brand Identity: The New York Post has built a strong and recognizable brand identity that sets it apart from competitors. This brand identity is reflected in the company's values, mission, and the way it communicates with its audience.

Audience Engagement: The New York Post has effectively engaged its audience through interactive and compelling storytelling. This engagement has fostered a sense of community and loyalty among its audience.

Diversification: The New York Post has diversified its offerings to include various media formats and platforms, catering to different audience preferences. This diversification has allowed the company to reach a broader audience and adapt to changing market demands.

Strategic Partnerships: The company has formed strategic partnerships with other organizations to expand its reach and influence. These partnerships have allowed The New York Post to access new markets, offer unique experiences to its audience, and strengthen its position in the industry.

Quality Journalism: The New York Post is known for its commitment to quality journalism. The company's dedication to accuracy, integrity, and impactful storytelling has earned the trust and respect of its audience.

Data-Driven Insights: The company utilizes data-driven insights to understand audience behavior and preferences. This data-driven approach enables The New York Post to create targeted content that resonates with its audience.

Adaptability: The New York Post has demonstrated adaptability in responding to changing market trends and consumer behavior. The company has been proactive in adjusting its strategies and offerings to meet the evolving needs of its audience.

Leadership and Talent: The leadership and talent pool at The New York Post play a crucial role in driving innovation and maintaining high standards of content creation. The company's leadership fosters a culture of creativity, collaboration, and continuous improvement.

The Audience and Value Proposition:

The Audience:

The New York Post's audience consists of diverse demographics, including readers, viewers, and digital consumers who seek reliable news, engaging entertainment, and thought-provoking content. The company's audience spans various age groups, interests, and geographical locations, reflecting the broad appeal of its content.

Value Proposition:

The New York Post's value proposition lies in delivering timely, accurate, and impactful information, entertainment, and insights that resonate with its audience's interests and preferences. The company aims to provide high-quality content that informs, entertains, and inspires its audience, fostering a sense of trust and engagement.

The company's value proposition is centered around meeting the needs of its audience by delivering content that is relevant, engaging, and reflective of their interests. The New York Post strives to be a trusted source of information and entertainment for its audience, offering a diverse range of content that caters to different tastes and preferences.

Suggestions for Replicating Success:

Embrace Digital Innovation: Invest in digital technologies and platforms to reach a wider audience and adapt to changing media consumption habits. Develop interactive and immersive digital experiences that captivate the audience.

Content Quality: Focus on producing high-quality, relevant, and engaging content across various media formats to attract and retain audiences. Invest in research and development to identify emerging trends and topics that resonate with the target audience.

Audience-Centric Approach: Understand the needs and preferences of the target audience through data analysis and audience feedback to tailor content accordingly. Use data analytics to personalize content recommendations and create a personalized experience for each audience segment.

Strategic Partnerships: Collaborate with complementary brands and organizations to expand reach, access new markets, and offer unique experiences to the audience. Seek partnerships that align with the company's values and enhance the overall value proposition for the audience.

Brand Building: Invest in building a strong brand identity that reflects the company's values and resonates with the audience. Develop a consistent brand message across all communication channels and ensure that the brand's image is aligned with the audience's expectations.

Talent Development: Foster a culture of creativity and innovation by investing in talent development programs that empower employees to explore new ideas and approaches. Encourage cross-functional collaboration and provide resources for professional growth and skill development.

Community Engagement: Build a sense of community around the brand by engaging with the audience through social media, events, and interactive experiences. Create opportunities for audience participation and feedback to strengthen the bond between the company and its audience.

Data-Driven Decision Making: Utilize data analytics to gain insights into audience behavior, content performance, and market trends. Make data-driven decisions to optimize content strategy, marketing efforts, and audience engagement initiatives.

Continuous Improvement: Foster a culture of continuous improvement by soliciting feedback from the audience, analyzing performance metrics, and conducting regular evaluations of content quality and relevance.

Ethical Journalism: Uphold ethical standards in journalism by prioritizing accuracy, fairness, and transparency in reporting. Build trust with the audience by maintaining a commitment to integrity in all aspects of content creation and dissemination.

On the other hand, there's an alternative means to monetize your online audience, and it might bring even greater rewards.

Launching your own multi-brand marketplace on Vendo has the potential to, at the very least, triple your affiliate sales commission, reaching an impressive 20-30%. This marks a significant increase, offering 3-5 times more than the returns from regular affiliate links.

"In addition to the prolonged user engagement on your pages, expect a surge in customer data retention that can fuel the growth of your email list, opening doors to various future upselling prospects."


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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