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Case Study
Nov 13, 2023

The Network World Affiliate Revenue Success Tripled

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Network World, a trusted source for information technology news and analysis, holds a significant position in delivering comprehensive insights into networking, cybersecurity, and technology trends. Network World recognizes the importance of sales commissions, particularly derived from product reviews and recommendations, as a substantial revenue stream. The integration of Vendo introduces an exciting opportunity for Network World to potentially amplify its sales commissions—potentially experiencing a remarkable 3-5x increase. 

By seamlessly incorporating shoppable products and a user-friendly shopping experience into its content, Network World can strategically enhance its monetization efforts, providing an enriched and interactive platform for IT professionals and technology enthusiasts seeking the latest industry insights.


Simplify your marketplace operations with Vendo – the one-stop-shop that has it all. Enjoy a platform automating day-to-day operations, a curated brand catalog (or the ability to invite your own), merchandising tools, and the flexibility to sell through various channels. Vendo ensures ongoing daily support as your marketplace business expands.

Ditch the ordinary and embrace the extraordinary with Vendo; it outshines traditional affiliate links by fostering extended visitor engagement, securing customer data, and unlocking upselling potential.

Success factors for The Network World

Quality Content: Providing high-quality, relevant, and up-to-date content on networking technologies, trends, and best practices.

Expertise and Authority: Establishing The Network World as a reputable source of information in the networking industry, with expert insights and analysis.

Audience Engagement: Building a strong community of engaged readers through interactive features, discussions, and feedback mechanisms.

Innovation: Staying at the forefront of technological advancements and offering innovative perspectives on networking solutions and strategies.

Industry Partnerships: Collaborating with key industry players, experts, and organizations to enhance credibility and access to exclusive insights.

User Experience: Ensuring a user-friendly website interface, easy navigation, and access to valuable resources for readers.

Timeliness: Providing timely updates on industry news, events, and developments to keep the audience informed and engaged.

Market Differentiation: Offering unique insights, analysis, or services that set The Network World apart from competitors in the networking space.

Data Security and Privacy: Prioritizing data security and privacy measures to build trust with readers and protect their information.

Adaptability: Being flexible and responsive to changes in technology, audience preferences, and market dynamics to stay relevant and competitive in the networking industry.

Evaluation of Network World value proposition and audience

Value Proposition:

Clarity and Understanding: Is Network World's value proposition clear and easy to understand for its target audience? Does it effectively communicate the key benefits and unique selling points of its content and services?

Relevance and Timeliness: Does Network World provide timely and relevant information on networking technologies, trends, and best practices that meet the needs of its audience?

Expertise and Authority: Is Network World perceived as an authoritative source in the networking industry, providing expert insights and analysis that add value to its audience?

Differentiation: How does Network World differentiate itself from competitors in terms of content quality, depth of coverage, or unique offerings?

Engagement: How well does Network World engage its audience through interactive features, discussions, and feedback mechanisms?


Segmentation: Does Network World clearly understand the different segments within its audience and tailor its content to meet their specific needs and interests?

Demographics: What are the demographics of Network World's audience in terms of age, profession, industry, and geographic location?

Interests and Needs: Have the interests, needs, and preferences of Network World's audience been accurately identified, and how well does the value proposition align with these aspects?

Communication Channels: Is Network World using the right channels to effectively reach and engage its target audience, such as website, social media, email newsletters, etc.?

Feedback Mechanisms: How does Network World collect feedback from its audience to understand their perception of the value proposition and make improvements as needed?

Suggestions for replicating success

Study successful models: Analyze successful companies or individuals in your industry to understand their strategies and best practices.

Focus on innovation: Continuously seek ways to innovate and differentiate your products or services to stay ahead of the competition.

Customer feedback: Listen to your customers' feedback and incorporate it into your decision-making process to improve your offerings.

Set clear goals: Define specific, measurable goals that align with your vision and regularly track your progress towards achieving them.

Invest in talent: Surround yourself with a talented team that shares your vision and can help drive success.

Continuous learning: Stay informed about industry trends, best practices, and new technologies to adapt and evolve with the changing landscape.

Build strong relationships: Cultivate strong relationships with customers, partners, and stakeholders to create a supportive network that can help you grow.

Embrace failure: Learn from failures and setbacks as valuable lessons that can lead to future success.

Adaptability: Remain flexible and open to change, adjusting your strategies as needed to respond to market shifts and emerging opportunities.

Persistence: Success often requires perseverance and determination. Stay committed to your goals, even in the face of challenges, and keep pushing forward towards achieving them.

However, you might want to consider a different route for generating income from your online audience.

Establish your multi-brand marketplace on Vendo to potentially triple your affiliate sales commission, reaching an impressive 20-30%.

In the context of extended user engagement on your pages, envision a rise in customer data retention that will drive the growth of your email list and open up a spectrum of potential upselling opportunities.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


Put a shopping cart in your content
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