Case Study
Dec 13, 2023

The Intelligencer Affiliate Revenue Success Tripled

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Intelligencer, a notable presence in media and journalism, strategically employs affiliate links to enhance its revenue streams and engage its diverse readership. Sales commissions, particularly from content such as news reviews and recommendations, constitute a significant and growing revenue stream for media enterprises. 

With the integration of Vendo, Intelligencer has the potential to significantly boost its sales commissions—potentially experiencing a 3-5x increase—by seamlessly incorporating shoppable products and a user-friendly shopping experience into its editorial content. This strategic move not only enhances revenue opportunities but also provides an interactive way for the audience to engage with recommended products related to their news interests.


Streamline your marketplace with Vendo – the one-stop-shop for all your needs. Get a platform that handles day-to-day operations, a curated brand catalog (or bring your own), merchandising tools, and multi-channel selling capabilities. With ongoing daily support, Vendo is your partner for scaling your marketplace business.

Unlike traditional affiliate links, Vendo excels in keeping visitors engaged for extended periods, safeguarding crucial customer data for robust email list expansion, and unlocking promising avenues for upselling. It embodies the holistic approach essential for a prosperous and enduring marketplace.

Success factors for Intelligencer

In-Depth Analysis: Intelligencer is known for providing in-depth analysis, thought-provoking articles, and insightful commentary on a wide range of topics.

Journalistic Integrity: The magazine is committed to upholding journalistic integrity, accuracy, and ethical reporting, ensuring that its content is trustworthy and reliable.

Diverse Representation: Intelligencer provides a platform for diverse voices and perspectives, fostering inclusivity and representation in its content creation.

Audience Engagement: The publication engages with its audience through digital platforms and interactive multimedia content, reaching a wide and diverse readership.

Thought Leadership: Intelligencer demonstrates thought leadership in addressing current events, social issues, and cultural trends, contributing to its relevance and impact.

High-Quality Journalism: The magazine's commitment to high-quality journalism and investigative reporting enhances its credibility and trustworthiness among its audience.

Innovative Storytelling: Intelligencer's innovative approach to storytelling and visual content sets it apart in the media landscape, captivating and engaging its readers.

Editorial Expertise: The publication's editorial expertise and strong writing team contribute to the depth and insightfulness of its articles and features.

Adaptability: Intelligencer's ability to adapt to changing media landscapes and embrace digital innovation ensures its continued relevance and reach.

Community Engagement: The magazine's community engagement initiatives, events, and partnerships foster a sense of community and interaction among its readers, enhancing reader loyalty and retention.

Evaluation of Intelligencer value proposition and audience

Value Proposition Evaluation:

Content Quality: Assess the quality, depth, and relevance of the content provided by Intelligencer, including the level of analysis and insight in its articles.

Ethical Journalism: Evaluate the publication's commitment to ethical journalism, accuracy, and integrity in reporting, ensuring trustworthiness and reliability.

Thought Leadership: Measure the extent to which Intelligencer demonstrates thought leadership in addressing current events, social issues, and cultural trends.

Diverse Representation: Assess the platform's inclusivity and representation of diverse voices and perspectives, fostering a sense of inclusivity in content creation.

Audience Engagement: Evaluate the level of audience engagement through digital platforms, multimedia content, and interactive features.

Audience Evaluation:

Audience Demographics: Understand the demographic characteristics of Intelligencer's audience, including age, gender, education level, and areas of interest.

Audience Engagement: Measure the level of engagement, interaction, and feedback from the audience in response to Intelligencer's content and initiatives.

Audience Needs and Preferences: Identify the specific needs, preferences, and interests of the audience in relation to the content provided by Intelligencer.

Audience Trust and Credibility: Assess the level of trust and credibility that the audience associates with Intelligencer as a source of information and analysis.

Impact on Reader Behavior: Evaluate the impact of Intelligencer's content on reader behavior, opinions, and decision-making.

Suggestions for replicating success

Commitment to Quality Content: Maintain a strong commitment to providing high-quality, in-depth analysis, and insightful commentary on a wide range of topics.

Uphold Ethical Journalism: Ensure a commitment to journalistic integrity, accuracy, and ethical reporting to build trust and credibility with the audience.

Embrace Diverse Representation: Provide a platform for diverse voices and perspectives, fostering inclusivity and representation in content creation.

Engage with the Audience: Actively engage with the audience through digital platforms, interactive multimedia content, and community outreach to build a loyal readership.

Demonstrate Thought Leadership: Address current events, social issues, and cultural trends with thought-provoking articles and insightful commentary to establish thought leadership.

Innovate Storytelling: Embrace an innovative approach to storytelling and visual content to captivate and engage readers in a unique and compelling way.

Invest in Editorial Expertise: Build a strong writing team and editorial expertise to ensure the depth and insightfulness of articles and features.

Adapt to Digital Innovation: Embrace digital innovation and adapt to changing media landscapes to stay relevant and reach new audiences effectively.

Foster Community Engagement: Develop community engagement initiatives, events, and partnerships to foster a sense of community and interaction among readers.

Amplify Audience Feedback: Listen to audience feedback, understand their needs, and tailor content to meet their preferences and interests effectively.

Despite this, there's an alternative route to cash in on your online audience that could be more worthwhile.

Launching your own multi-brand marketplace on Vendo has the potential to, at the very least, triple your affiliate sales commission, reaching an impressive 20-30%. This marks a significant increase, offering 3-5 times more than the returns from regular affiliate links.

Furthermore, the longer time users spend on your pages contributes to heightened customer data retention, enabling the expansion of your email list and presenting a multitude of future upselling possibilities.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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