Case Study
Jul 28, 2023

The Iconic marketplace affiliate program

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The Iconic is an Australian-based online fashion retailer that offers a wide selection of clothing, shoes, accessories, and beauty products, featuring both local and international brands for men and women, with a strong emphasis on fast delivery and a seamless shopping experience. If you’re looking for The Iconic affiliate program, maybe you’d like to consider starting your own marketplace with 3-5x higher sales commission. Here’s how.

Vendo offers a streamlined and economical path to open your multi-vendor marketplace. Launch and start selling products from multiple vendors rapidly, bypassing the troubles of inventory and shipping. And the sales commissions hover around 20-30% instead of 10%.


Vendo provides an all-encompassing solution for marketplace needs, featuring an automated operational platform, a variety of brands or the option to invite your own, tools for merchandising and marketing, the ability to sell through multiple channels (website, emails, SMS, mobile app, social media), and ongoing support for your marketplace growth.

The Iconic Marketplace Success Factors

The Iconic, a leading online fashion retailer, has made significant strides in the Australian and New Zealand market. Since its launch in 2011, The Iconic has grown rapidly, expanding its market share from 9 to 15 percent. Here are key factors of The Iconic marketplace success:

  • Rapid Market Expansion: Grew market share from 9% to 15% in Australia and New Zealand, confirming its status as a top online retailer.
  • Large Brand Portfolio: Offers a vast selection of 1,000 brands and 60,000 products, including prestigious names.
  • Mobile-First Strategy: Achieved over two million app downloads; 70% of visits are via mobile, enhancing customer reach and engagement.
  • Innovative Technology: Continuously introduces new technologies and user-friendly payment solutions, making shopping accessible and seamless.
  • Personalization and Browsing Features: Developed unique features like "Follow the Brand" and "Find Your Fit," increasing customer retention and acquisition​​.

The Iconic Affiliate Program

The Iconic's affiliate program is ideal for influencers and content creators focusing on lifestyle and fashion. It offers an opportunity to earn commissions by promoting a diverse range of high-quality, fashionable products. Here are key aspects of The Iconic affiliate program:

  • Commission Structure: Affiliates can earn up to 10% commission on sales made through the Partnerize platform.
  • Strong Market Position: As the leading fashion and lifestyle platform in Australia, The Iconic attracts 11.4 million monthly visits.
  • High-Value Products: Despite a maximum 10% commission, the high price of products (like $350 dresses) ensures substantial earnings.
  • Diverse Product Range: Includes items across various categories like home, tech, sports, and yoga equipment, appealing to a wide audience.
  • Extended Cookie Duration: Offers a 30-day cookie window, allowing affiliates to benefit from delayed purchasing decisions​​​​​​​​​​.

Get started with a marketplace likeThe Iconic on Vendo. Get 3-5x higher sales commission!

Vendo offers a streamlined and economical path to open your multi-vendor marketplace. Launch and start selling products from multiple vendors rapidly, bypassing the troubles of inventory and shipping. And the sales commissions hover around 20-30% instead of 10%.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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