Case Study
Sep 5, 2023

The Huffington Post Affiliate Revenue Success Tripled

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The Huffington Post, a prominent force in digital journalism, is renowned for its diverse content and engaging storytelling. The Huffington Post strategically employs affiliate links to monetize its extensive readership. Sales commissions, particularly derived from content such as opinion pieces, news reports, and recommended products, constitute a significant and evolving revenue stream for digital media enterprises.

With the integration of Vendo, The Huffington Post has the potential to significantly enhance its sales commissions—potentially experiencing a 3-5x increase—by seamlessly incorporating shoppable products and a user-friendly shopping experience into its platform. This strategic move not only expands opportunities for revenue growth but also provides The Huffington Post's audience with a more interactive and seamless way to engage with products and services recommended in their favorite content. Here's how this integration could unfold for The Huffington Post.


Vendo is your comprehensive partner for marketplace success – the one-stop-shop. Offering a platform for automating daily operations, a curated brand catalog (or an invitation for your own brands), merchandising tools, and multi-channel selling capabilities, Vendo ensures ongoing daily support for the evolution of your marketplace business.

Vendo leads the way in affiliate marketing evolution, going beyond standard links to ensure extended visitor engagement, protect customer data, and unlock avenues for strategic upselling.

Unlocking Success in Digital Publishing

The Huffington Post, founded in 2005 by Arianna Huffington, is a prominent online news and opinion platform that covers a wide range of topics, including politics, business, entertainment, and lifestyle. Known for its diverse content and open platform for contributors, The Huffington Post has played a significant role in shaping online journalism and fostering a space for diverse voices.

Success Factors of The Huffington Post

Open Platform for Contributors:

A key success factor for The Huffington Post is its open platform for contributors. The platform invites a wide range of voices, including experts, celebrities, and everyday individuals, to contribute articles and opinions, fostering a diverse and inclusive content ecosystem.

Broad Coverage of Topics:

The Huffington Post covers a broad spectrum of topics, from hard news and politics to entertainment, lifestyle, and wellness. This comprehensive coverage attracts a diverse audience with varied interests, contributing to the platform's popularity.

Opinion and Commentary:

The inclusion of opinion and commentary pieces is a distinctive feature of The Huffington Post. The platform provides a space for contributors to express their perspectives, adding depth and diversity to the overall news coverage.

Social and Political Activism:

The Huffington Post is known for its engagement in social and political activism. The platform has covered and supported various social causes, contributing to its identity as a socially conscious news outlet.

Digital Transformation and Online Presence:

Embracing digital transformation, The Huffington Post has a strong online presence. The platform delivers content through its website, mobile apps, and social media channels, ensuring accessibility for a global audience.

Interactive Features and Reader Engagement:

The platform incorporates interactive features and encourages reader engagement. Through comments sections and social media interactions, The Huffington Post fosters a sense of community and encourages readers to participate in discussions.

Celebrity Contributors and Influencers:

The Huffington Post has featured contributions from notable celebrities and influencers. Leveraging the influence of these contributors enhances the platform's visibility and attracts a broader audience.

Multimedia Integration:

The inclusion of multimedia elements, such as images, videos, and interactive graphics, enhances the storytelling on The Huffington Post. This multimedia integration adds visual appeal and caters to diverse audience preferences.

Timely and Trending Content:

The platform focuses on delivering timely and trending content. Staying relevant to current events and popular topics ensures that The Huffington Post remains a go-to source for readers seeking up-to-date information and opinions.

Brand Recognition and Trust:

The Huffington Post has built brand recognition and trust over the years. Its reputation as a platform for diverse voices and perspectives contributes to its credibility, attracting a loyal readership.

The Huffington Post Audience and Value Proposition:

Understanding the Audience:

The Huffington Post's audience consists of a broad demographic, including individuals interested in news, politics, lifestyle, and diverse opinions. The platform attracts readers who appreciate a mix of traditional journalism, opinion pieces, and socially conscious content.

Value Proposition:

The Huffington Post's value proposition lies in providing a platform for diverse voices and opinions. The platform offers a blend of news coverage, opinion pieces, and socially conscious content, catering to readers seeking a comprehensive and inclusive media experience.

Categories of Value:

  • Diverse Voices: The Huffington Post provides a space for diverse voices, including expert opinions, celebrity contributions, and everyday individuals, enriching the content landscape.
  • Comprehensive Coverage: The platform covers a wide range of topics, ensuring that readers find content relevant to their interests, from hard news to lifestyle and wellness.

Suggestions for Replicating Success

Embrace an Open Contributor Platform: Establish an open platform for contributors, inviting diverse voices to contribute articles and opinions. This fosters a sense of inclusivity and adds depth to the content.

Cover a Broad Spectrum of Topics: Ensure comprehensive coverage of topics, spanning news, politics, entertainment, lifestyle, and wellness, to attract a diverse audience with varied interests.

Encourage Opinion and Commentary: Include opinion and commentary pieces to add depth and diverse perspectives to the overall news coverage, fostering a platform for thoughtful discussions.

Engage in Social and Political Activism: Actively engage in social and political activism, covering and supporting various causes that align with the platform's values. This contributes to the platform's identity as a socially conscious news outlet.

Prioritize Digital Transformation: Embrace digital transformation with a strong online presence, delivering content through a user-friendly website, mobile apps, and active engagement on social media channels.

Facilitate Interactive Features: Incorporate interactive features to encourage reader engagement. Comments sections, polls, and social media interactions foster a sense of community and allow readers to participate in discussions.

Feature Celebrity Contributors: Seek contributions from notable celebrities and influencers to enhance the platform's visibility and attract a broader audience.

Integrate Multimedia Elements: Enhance storytelling by incorporating multimedia elements such as images, videos, and interactive graphics, catering to diverse audience preferences for visual content.

Focus on Timely and Trending Content: Prioritize delivering timely and trending content to stay relevant to current events and popular topics, ensuring the platform remains a go-to source for up-to-date information.

Build Brand Recognition and Trust: Establish and maintain brand recognition and trust by consistently delivering quality content, fostering credibility, and building a loyal readership.

In conclusion, The Huffington Post's success is rooted in its open contributor platform, diverse content coverage, and commitment to diverse voices. Replicating this success involves maintaining inclusivity, embracing digital platforms, and offering a comprehensive media experience that resonates with a broad audience.

Still, there's another method to capitalize on your online audience that might be even more lucrative.

Commencing your own multi-brand marketplace on Vendo has the potential to at least triple your affiliate sales commission, bringing it up to 20-30%. This translates to 3-5 times more than what you'd typically earn with affiliate links.

Moreover, the prolonged duration users spend on your pages contributes to the growth of customer data retention, paving the way for an expanded email list and a plethora of opportunities for upselling in the future.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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