Case Study
Dec 6, 2023

The Hill Affiliate Revenue Success Tripled

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The Hill, a notable entity in political journalism, holds a distinguished position in the media landscape with its comprehensive coverage and insights. In line with successful media outlets, The Hill strategically employs affiliate links to monetize its extensive readership. Sales commissions, particularly derived from content such as political analyses, policy reviews, and recommended products, constitute a significant and evolving revenue stream for political media enterprises.

With the integration of Vendo, The Hill has the potential to significantly enhance its sales commissions—potentially experiencing a 3-5x increase—by seamlessly incorporating shoppable products and a user-friendly shopping experience into its political content. This strategic move not only expands opportunities for revenue growth but also provides The Hill audience with a more interactive and seamless way to engage with recommended products related to their political interests. Here's how this integration could unfold for The Hill.


Vendo is the ultimate destination for all your marketplace requirements. It's a one-stop-shop that offers a platform automating day-to-day operations, a diverse catalog of brands (or the option to invite your own), merchandising and promotional tools, and the ability to sell through various channels. Count on Vendo for ongoing daily support as your marketplace business grows.

Choose Vendo for a revolutionary approach to affiliate marketing; it keeps visitors engaged for longer periods, secures essential customer data, and paves the way for successful upselling ventures.

Success factors for The The Hill

Credible and In-Depth Reporting: Providing accurate, well-researched, and in-depth coverage of political events and developments in the Capitol Hill area.

Access to Key Sources: Establishing strong relationships with key political figures, policymakers, and experts to gain exclusive insights and information.

Editorial Integrity: Upholding high journalistic standards and ethics to ensure the accuracy and fairness of reporting.

Timeliness: Delivering news and analysis in a timely manner to keep the audience informed about the latest political happenings.

Expert Analysis: Providing insightful analysis and commentary from experienced political analysts and commentators.

Audience Engagement: Fostering a strong connection with the audience through interactive content, feedback mechanisms, and community participation.

Digital Presence: Maintaining a strong online presence through a well-designed website, social media engagement, and digital content distribution.

Subscription Model: Developing a successful subscription model for premium content to generate revenue and sustain quality journalism.

Political Network: Building a network within the political community to gain access to exclusive information and events.

Adapting to Digital Trends: Staying abreast of digital media trends and adapting content delivery strategies to meet the changing habits of news consumers.

Evaluation of The Hill value proposition and audience

Value Proposition Evaluation Factors:

Credibility: Assessing the accuracy, reliability, and trustworthiness of the political news and analysis provided by the publication.

Depth of Reporting: Evaluating the depth and thoroughness of the coverage of political events and developments in the Capitol Hill area.

Editorial Integrity: Examining the publication's adherence to high journalistic standards and ethical reporting practices.

Exclusive Insights: Assessing the access to key political figures, policymakers, and experts, providing unique and valuable insights.

Timeliness: Evaluating the publication's ability to deliver news and analysis in a timely manner, especially on issues relevant to the audience.

Audience Evaluation Factors:

Demographics: Understanding the demographics of the publication's audience, including age, location, political affiliations, and interests.

Engagement: Analyzing the level of audience engagement, interaction, and participation with the publication's content, such as comments, shares, and feedback.

Digital Presence: Assessing the publication's online reach, including website traffic, social media following, and digital content consumption.

Political Influence: Understanding the extent to which the publication's content impacts political discourse and decision-making within Capitol Hill and beyond.

Subscription Model: Evaluating the success of any subscription or membership model in retaining a dedicated audience and generating revenue.

Suggestions for replicating success

Set Clear Goals: Define specific, measurable, achievable, relevant, and time-bound (SMART) goals to provide a clear direction for your efforts.

Continuous Learning: Stay updated with the latest industry trends, technologies, and best practices to adapt and innovate.

Build a Strong Team: Surround yourself with talented and motivated individuals who complement your skills and share your vision.

Effective Communication: Foster open and transparent communication within your team and with stakeholders to ensure everyone is aligned and informed.

Customer Focus: Understand your customers' needs and expectations and consistently deliver value to build long-term relationships.

Embrace Innovation: Encourage a culture of creativity and innovation within your organization to stay ahead of the competition.

Adaptability: Be open to change and willing to pivot strategies based on feedback and market dynamics.

Strategic Partnerships: Collaborate with other businesses or organizations to leverage their strengths and expand your reach.

Data-Driven Decision Making: Use data and analytics to inform your decisions and optimize your strategies for better results.

Resilience and Perseverance: Stay resilient in the face of challenges, learn from failures, and persevere in pursuing your goals.

Still, there's another avenue to monetize your online audience that could be more gratifying.

By starting your own multi-brand marketplace on Vendo, you could see a minimum threefold 

increase in your affiliate sales commission, reaching a substantial 20-30%. This represents 3-5 times more than what you'd typically earn through affiliate links.

Moreover, the increased duration users invest in your pages results in enhanced customer data retention, laying the foundation for a robust email list and diverse opportunities for upselling down the line.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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