Case Study
Dec 25, 2023

The Hill affiliate program success tripled

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The Hill is a distinguished political media outlet that delves deep into the world of U.S. politics, policy, and opinion pieces. The Hill has found considerable financial success with affiliate program revenue. With Vendo, online media businesses are able to 3-5x their affiliate sales commission by launching an online drop-shipping marketplace. Here’s how.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

The tricks that explain The Hill success

One of the leading online media outlets for political journalism is The, which provides in-depth reporting on international issues, policy discussions, and American politics. Since its founding in 1994, The Hill has been a trusted source of political news, drawing in a wide readership that includes active citizens as well as lobbyists and lawmakers. According to recent statistics, The receives over 15 million visits each month, which is evidence of its considerable impact in the field of political journalism.

The Hill's persistent dedication to journalistic ethics, prompt reporting, and in-depth analysis has contributed to its success in the online publication arena. The Hill has made a name for itself in the crowded field of digital media by offering readers a combination of breaking news, in-depth articles, and professional opinion. Moreover, it has strengthened its standing as a pioneer in political journalism by adjusting to the rapidly changing digital trends, such as interactive features and multimedia storytelling.

Recognizing The Hill readership

People who are politically active, such as policymakers, political enthusiasts, and knowledgeable citizens, make up the majority of The Hill's readership. These readers appreciate The Hill because of its dedication to promoting informed conversation, thorough coverage of policy topics, and unbiased reporting style. The site appeals to a more sophisticated and politically aware audience, as seen by the slightly older demographic that makes up a large chunk of its user base (those in the 35–64 age range).

The worth proposition for the viewers of The Hill

The Hill is considered by many readers to be a vital source of information regarding the complexities of American politics and policymaking. Readers are provided with a comprehensive perspective on the problems influencing the country through its in-depth analyses, legislative developments coverage, and interviews with important stakeholders. Furthermore, The Hill's dedication to impartial reporting guarantees that readers obtain a comprehensive perspective, empowering them to formulate knowledgeable judgments and participate in significant discussions.

Copying the success of The Hill

Aspiring publishers must prioritize high-quality journalism, make significant investments in strong editorial teams, and establish a reputation for dependability and credibility if they hope to emulate The Hill's success in the digital publishing space. A publication's attractiveness and reach can be further increased by cultivating strong relationships with sources, keeping up with political developments, and utilizing digital tools to improve storytelling.

Changing up your revenue sources

The Hill and other content-based websites frequently rely on affiliate connections as a major source of income. However, diversifying revenue streams is essential to ensuring development and sustainability. Investigating options like sponsored content, premium memberships, events, and collaborations may fall under this category. Publishers can ensure long-term profitability by reducing risks and leveraging diverse income streams through revenue diversification.

But there’s another way to monetize your online audience which might be even more rewarding.

Starting your own multi-brand marketplace on Vendo could, at a minimum, triple your affiliate sales commission elevating it to 20-30%. That’s 3-5x more than with affiliate links.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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