Case Study
Jun 27, 2023

The Guardian Affiliate Revenue Success Tripled

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The Guardian, a notable entity in the media industry, specializes in delivering comprehensive coverage and analysis. Capitalizing on its influential standing, The Guardian strategically employs affiliate links to effectively monetize its broad online audience. With Vendo, The Guardian has the potential to significantly elevate its sales commissions—potentially experiencing a 3-5x increase—by seamlessly integrating shoppable products and a user-friendly shopping cart into its content, presenting an innovative pathway for enhanced monetization in the competitive field of media enterprises.


Vendo stands out as your all-encompassing solution for marketplace success. This one-stop-shop offers a platform for automating daily operations, a carefully curated brand catalog (or an invitation for your own brands), merchandising tools, and the option to sell through multiple channels. Trust Vendo for ongoing daily support as your marketplace business evolves.

Unlike affiliate links, Vendo not only captures attention but also prolongs visitor engagement, retains customer data for email list growth, and introduces avenues for upselling opportunities. It is the all-inclusive solution for a thriving and sustainable marketplace.

Success factors for The Guardian

Compelling Content: Producing high-quality and engaging content across various media platforms, including digital, print, and broadcast.

Audience Engagement: Building a strong and engaged audience through interactive and relevant content that resonates with the target demographic.

Technological Innovation: Embracing technological advancements to enhance content delivery, production, and distribution.

Brand Identity: Developing a strong brand identity that reflects the values and mission of the organization.

Strategic Partnerships: Forming partnerships with relevant organizations and influencers to expand reach and access new audiences.

Data-Driven Decision Making: Utilizing data analytics to understand audience behavior and preferences, and to optimize content strategy.

Talent and Expertise: Attracting and retaining top talent in media production, journalism, and content creation.

Adaptability: Responding to changing market trends and consumer behaviors by adapting content offerings and distribution channels.

Ethical Journalism: Upholding high ethical standards in journalism and content creation, ensuring accuracy, fairness, and integrity.

Financial Sustainability: Implementing sound financial management practices to ensure the long-term sustainability of the organization.

Evaluation of The Guardian value proposition and audience

Value Proposition:

Content Quality: The value proposition of The Guardian can be evaluated based on the quality and relevance of its content across various media platforms.

Brand Identity: The company's ability to establish a strong and recognizable brand identity that reflects its values and resonates with its target audience.

Innovation: The extent to which The Guardian embraces technological innovation and new media formats to deliver compelling content.

Ethical Standards: The adherence to high ethical standards in journalism and content creation, ensuring accuracy, fairness, and integrity.


Audience Engagement: The level of engagement and interaction with the audience across different media channels, including digital, print, and broadcast.

Target Demographic: Understanding and catering to the needs, preferences, and interests of the target demographic through data analysis and audience feedback.

Community Building: Fostering a sense of community among its audience through interactive content, forums, and social media interactions.

Audience Growth: The company's ability to attract and retain a growing audience base through relevant and compelling content offerings.

Suggestions for replicating success

Thoughtful Content Curation: Emphasize thoughtful curation of content by selecting diverse and compelling topics that resonate with your target audience. Focus on thought leadership, innovation, and engaging storytelling to captivate and inspire your viewers.

Engage Thought Leaders: Collaborate with thought leaders, experts, and innovators to bring diverse perspectives and insights to your platform. Encourage speakers to share compelling stories and transformative ideas that resonate with your audience.

Global Reach and Localization: Expand your reach globally while also considering localization to make your content accessible to diverse audiences. Offer translated content, localized events, and digital distribution to reach a wider and more diverse viewership.

Interactive Community Engagement: Foster an interactive community engagement by providing opportunities for audience participation, discussions, and knowledge sharing. Encourage active participation through live events, digital platforms, and interactive experiences.

Quality Production Standards: Maintain high production standards for your events, videos, and digital content to ensure a visually appealing and engaging viewer experience. Emphasize quality in audiovisual production values to enhance the impact of your content.

Digital Innovation: Embrace digital innovation by leveraging technology to enhance the distribution and accessibility of your content. Explore interactive digital tools, virtual experiences, and innovative content formats to engage with global audiences.

Brand Identity and Mission: Build a strong and recognizable brand identity that reflects your commitment to spreading ideas, sparking intellectual conversations, and inspiring change. Communicate your values and mission effectively to resonate with your audience.

Strategic Partnerships: Form strategic partnerships with organizations, institutions, and individuals that share your vision and values. Collaborate with like-minded partners to expand your reach, access new audiences, and create impactful experiences for your viewers.

Diverse Content Offerings: Offer diverse content that covers a wide range of topics, interests, and industries to appeal to a broad audience. Provide thought-provoking content that inspires change, drives innovation, and shares ideas worth spreading.

Audience-Centric Approach: Understand the needs, preferences, and aspirations of your target audience through data analysis and audience feedback. Tailor your content strategy to provide relevant, insightful, and impactful content that resonates with your viewers on a personal level.

Still, there's another avenue to monetize your online audience that could be more gratifying.

Venturing into your own multi-brand marketplace on Vendo has the capacity to, at a minimum, triple your affiliate sales commission, elevating it to an attractive 20-30%. This stands as a remarkable 3-5 times more than the returns from traditional affiliate links.

"Not to forget the prolonged user interaction on your pages, this translates to enhanced customer data retention, paving the way for the expansion of your email list and a diverse range of future upselling possibilities."


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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