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Case Study
Oct 29, 2023

The Denver Post Affiliate Revenue Success Tripled

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The Denver Post, a prominent source of news and information in Colorado, holds a significant position in delivering comprehensive coverage and insightful journalism. With a strategic emphasis on affiliate links, The Denver Post recognizes the importance of sales commissions, particularly derived from product reviews and recommendations, as a substantial revenue stream. The integration of Vendo introduces an exciting opportunity for The Denver Post to potentially amplify its sales commissions—potentially experiencing a remarkable 3-5x increase. By seamlessly incorporating shoppable products and a user-friendly shopping experience into its platform, The Denver Post can strategically enhance its monetization efforts, providing an enriched and interactive experience for its readership seeking reliable news and valuable recommendations.


Vendo is your comprehensive marketplace partner, offering a one-stop-shop for all your needs. From an automated platform for day-to-day operations to a curated brand catalog (or the option to invite your own), merchandising tools, and multi-channel selling capabilities, Vendo is committed to providing ongoing daily support for your growing marketplace business.

Vendo redefines affiliate marketing by going beyond the ordinary – it captivates visitors, ensures the safety of customer data, and opens doors to lucrative upselling possibilities.

Unlocking Success in Digital Publishing

The Denver Post is a major daily newspaper serving the Denver metropolitan area and the state of Colorado. Founded in 1892, it has played a significant role in providing news, information, and analysis to the local community. The Denver Post covers a wide range of topics, including local and national news, politics, business, sports, entertainment, and cultural events. Over the years, the newspaper has adapted to changes in the media landscape, embracing digital platforms to reach a broader audience.

Success Factors of The Denver Post

1. Localized News Coverage:

The Denver Post's success is deeply tied to its commitment to providing in-depth and relevant news coverage for the Denver metropolitan area and the state of Colorado. Focusing on local news ensures that the newspaper remains a trusted source for community information.

2. Investigative Journalism:

The newspaper has gained recognition for its investigative journalism, delving into critical issues, uncovering stories of public interest, and holding institutions accountable. This commitment to investigative reporting enhances the credibility of The Denver Post.

3. Digital Transformation:

The Denver Post's ability to adapt to the digital age has been crucial. By establishing a strong online presence, the newspaper reaches a wider audience and engages with readers through digital platforms, including its website and social media channels.

4. Multimedia Integration:

Integration of multimedia elements, including images, videos, and interactive features, enhances The Denver Post's storytelling. Providing a multimedia experience allows readers to engage with the news in diverse ways and keeps content dynamic and engaging.

5. Community Engagement:

Building and maintaining a strong connection with the community is a success factor. The Denver Post actively engages with its audience through community events, reader feedback, and participation in local initiatives, fostering a sense of community ownership.

6. Editorial Independence:

Maintaining editorial independence and upholding journalistic ethics are critical success factors. The Denver Post's commitment to unbiased reporting and a diversity of opinions contributes to its credibility and trustworthiness.

7. Sports Coverage:

The Denver Post has a strong tradition of comprehensive sports coverage, particularly focusing on local teams such as the Denver Broncos, Colorado Rockies, and Denver Nuggets. In-depth sports reporting resonates with the sports-loving community in the region.

8. Print and Digital Balance:

Balancing the traditional print newspaper with a robust digital presence is crucial. The Denver Post successfully manages both formats, recognizing the evolving preferences of its audience while continuing to serve readers who value the print edition.

9. Adaptability to Industry Changes:

The ability to adapt to changes in the media industry is essential. The Denver Post has navigated shifts in reader habits, advertising models, and technological advancements, showcasing a willingness to embrace innovation.

10. Diverse Content Offerings:

Diversifying content offerings across various sections, including lifestyle, arts, business, and opinion pieces, ensures a well-rounded reading experience. The Denver Post caters to a broad audience with diverse interests, contributing to its relevance.

The Denver Post's Audience and Their Values

The Denver Post primarily caters to a local audience in Colorado, including residents of the Denver metropolitan area. Its readers value reliable news coverage, insights into local affairs, and a sense of community connection.

Suggestions for Sustaining and Enhancing Success

1. Continued Focus on Local News:

Maintain a strong emphasis on local news coverage to meet the specific informational needs of Colorado residents. Providing context and insights into local issues ensures ongoing relevance and community engagement.

2. Digital Innovation:

Continue to innovate in the digital space by exploring new storytelling formats, interactive features, and mobile-friendly content. Leveraging emerging technologies can enhance the online user experience and attract younger audiences.

3. Collaborate with the Community:

Foster collaborations with local community organizations, leaders, and influencers. Partnerships can enhance The Denver Post's community presence, provide valuable insights, and contribute to a more inclusive and representative coverage.

4. Embrace Podcasting and Video:

Explore opportunities in podcasting and video content creation. These formats offer additional avenues for storytelling and can appeal to audiences who prefer audiovisual content consumption.

5. In-Depth Feature Series:

Invest in in-depth feature series that delve into critical issues facing Colorado. Thematic series can provide comprehensive insights, spark conversations, and showcase The Denver Post's commitment to in-depth journalism.

6. Community Events and Forums:

Organize and participate in community events, forums, and town hall discussions. Creating spaces for dialogue with readers enhances community engagement and allows The Denver Post to better understand and address local concerns.

7. User-Generated Content Initiatives:

Encourage user-generated content initiatives, such as reader submissions, community photo contests, or opinion pieces. Involving the audience directly in the storytelling process strengthens community ties and diversifies perspectives.

8. Sustainability Reporting:

Expand coverage of environmental and sustainability issues relevant to Colorado. Increasing reporting on climate, conservation, and eco-friendly initiatives aligns with growing reader interests in environmental concerns.

9. Mobile App Enhancements:

Continuously enhance the functionality and user experience of The Denver Post's mobile app. A user-friendly and feature-rich app can improve reader engagement, particularly among those who prefer accessing news on mobile devices.

10. Data Journalism Initiatives:

Explore data journalism initiatives to present information in innovative and visual ways. Creating data-driven content can provide readers with deeper insights into complex issues and differentiate The Denver Post's reporting.

In conclusion, The Denver Post's success lies in its deep connection to the local community, commitment to journalistic principles, and adaptability to industry changes. By staying true to its core values while embracing digital innovation and community engagement, The Denver Post can continue to be a vital source of information for Colorado residents.

However, exploring another tactic to capitalize on your online audience could lead to improved outcomes.

Launching a multi-brand marketplace on Vendo might significantly increase your affiliate sales commission, offering 3-5 times more than regular affiliate links.

Additionally, with users spending more time on your pages, you'll experience improved customer data retention, fostering the expansion of your email list and creating numerous opportunities for upselling in the future.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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