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Case Study
Nov 20, 2023

The Cut Affiliate Revenue Success Tripled

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The Cut, a prominent name in digital media focusing on fashion, beauty, and culture, has solidified its position as a trusted platform for insightful content and trendsetting coverage. Leveraging its influential standing, The Cut actively explores innovative strategies to enhance its revenue streams. Through the strategic utilization of affiliate links, particularly from fashion and beauty-related content and recommendations, The Cut taps into a rapidly growing source of revenue in the media industry. With the integration of Vendo, The Cut envisions a promising opportunity to significantly amplify its sales commissions—potentially experiencing a 3-5x increase. This involves seamlessly embedding shoppable products and a user-friendly shopping cart into its engaging content. Here's a detailed breakdown of how this innovative approach could reshape The Cut's financial dynamics, providing an enriched experience for its audience seeking the latest in fashion, beauty, and cultural insights.


Vendo is your comprehensive marketplace partner, offering a one-stop-shop for all your needs. From an automated platform for day-to-day operations to a curated brand catalog (or the option to invite your own), merchandising tools, and multi-channel selling capabilities, Vendo is committed to providing ongoing daily support for your growing marketplace business.

Vendo reimagines affiliate marketing by prioritizing sustained visitor engagement, safeguarding customer data, and creating opportunities for successful upselling.

Unlocking Success in Digital Publishing

The Cut, launched in 2008, stands as a prominent online publication that has carved its niche in the realms of fashion, culture, and lifestyle. Part of the New York Media family, The Cut has become a go-to source for a diverse audience seeking sharp, insightful commentary on topics ranging from fashion trends and beauty to politics and feminism. With a distinctive voice and a commitment to in-depth storytelling, The Cut has positioned itself as a trailblazer in the digital media landscape.

Success Factors

1. Intersectional Feminism:

The Cut's success is intricately linked to its commitment to intersectional feminism. The platform addresses a wide range of issues through a feminist lens, fostering discussions on gender, identity, and societal norms.

2. Trendsetting Fashion Coverage:

The Cut's prowess in trendsetting fashion coverage sets it apart. The platform not only highlights the latest trends but also critically examines the fashion industry, influencing both industry professionals and fashion enthusiasts.

3. Inclusive Beauty Standards:

Embracing and promoting inclusive beauty standards is a key success factor for The Cut. The platform actively challenges traditional beauty norms, celebrating diversity and fostering a more inclusive perspective on beauty and self-expression.

4. Thought-Provoking Culture Commentary:

The Cut distinguishes itself through thought-provoking cultural commentary. Whether dissecting pop culture phenomena or analyzing societal shifts, the platform provides insightful narratives that resonate with its audience.

5. Personal Essays and Narratives:

The inclusion of personal essays and narratives adds a human touch to The Cut's content. By sharing authentic and relatable stories, the platform connects with readers on a personal level, fostering a sense of community.

6. Celebrity Profiles and Interviews:

The Cut's celebrity profiles and interviews contribute to its success. Going beyond surface-level coverage, these features delve into the lives and perspectives of celebrities, offering readers a more nuanced understanding of public figures.

7. Engaging Multimedia Content:

The incorporation of engaging multimedia content, including videos, photo essays, and interactive features, enhances the reader experience. The Cut effectively utilizes various mediums to tell compelling stories and convey diverse perspectives.

8. Empowering Lifestyle Coverage:

The Cut empowers its audience through lifestyle coverage that extends beyond traditional topics. From career advice to health and wellness, the platform addresses the multifaceted aspects of readers' lives, positioning itself as a lifestyle authority.

9. Social Media Savvy:

The Cut's social media savviness contributes to its success in reaching a broader audience. Strategic use of platforms like Instagram and Twitter amplifies the platform's voice, engages readers, and facilitates real-time conversations.

10. Collaborations and Partnerships:

Collaborations and partnerships with influencers, brands, and cultural icons enhance The Cut's reach and influence. By aligning with like-minded entities, the platform expands its presence and maintains relevance in a dynamic media landscape.

The Cut's Audience and Values

Fashion Enthusiasts, Feminists, Culture Critics, and Lifestyle Seekers:

The Cut's primary audience includes fashion enthusiasts seeking trendsetting coverage, feminists interested in intersectional perspectives, culture critics engaged in thought-provoking discussions, and individuals seeking empowering lifestyle content.

Intersectional Feminism, Diversity, Authenticity, and Progressive Culture:

The Cut's audience values the platform for its commitment to intersectional feminism, emphasis on diversity, dedication to authenticity in storytelling, and its role in shaping a progressive cultural narrative.

Suggestions for Sustaining and Enhancing Success

1. Expanding Global Perspectives:

Broaden the platform's reach by incorporating more global perspectives. Collaborate with international contributors and cover stories that resonate with a diverse, global audience, enriching the platform's cultural relevance.

2. Virtual Events and Webinars:

Host virtual events and webinars on topics aligning with The Cut's core themes. These interactive sessions can provide a platform for discussions, interviews, and community engagement beyond traditional article formats.

3. Amplifying Underrepresented Voices:

Intensify efforts to amplify underrepresented voices. Showcase diverse perspectives from marginalized communities, ensuring a more inclusive representation in both content and contributors.

4. Sustainable Fashion Initiatives:

Embrace sustainable fashion initiatives by covering eco-friendly practices, ethical brands, and the intersection of fashion and environmental consciousness. This aligns with the growing interest in sustainability within the fashion industry.

5. Reader-Generated Content:

Foster a sense of community by actively encouraging and featuring reader-generated content. This can include personal stories, style submissions, and contributions from the audience, creating a more participatory platform.

6. Educational Series on Feminist Issues:

Develop educational series or features focused on feminist issues. Providing resources and in-depth explorations of feminist concepts can contribute to reader understanding and engagement with feminist discourse.

7. Inclusive Beauty Campaigns:

Launch inclusive beauty campaigns that celebrate a diverse range of appearances and identities. Engage with readers to redefine beauty standards and challenge the industry's norms.

8. Interactive Style Guides:

Develop interactive style guides that cater to a diverse range of body types, fashion preferences, and cultural influences. This personalized approach can resonate with readers seeking inclusive and practical style advice.

9. Collaboration with Local Artists:

Collaborate with local artists, designers, and creatives to feature unique perspectives within the fashion and culture landscape. Highlighting regional talent can add richness to The Cut's content.

10. Real-Time Social Commentary:

Strengthen real-time social commentary on social media platforms. Respond to current events, pop culture moments, and societal shifts promptly, fostering dynamic conversations with the audience.

In conclusion, The Cut's success is rooted in its commitment to intersectional feminism, trendsetting fashion coverage, and thought-provoking cultural commentary. By continuously evolving, embracing inclusivity, and engaging with its audience on multiple levels, The Cut can maintain its status as an influential and progressive platform in the digital media landscape.

However, there's a different route for generating revenue from your online audience that you might find effective.

Choose Vendo's multi-brand marketplace to potentially triple your affiliate sales commission, achieving an impressive 20-30%.

In the context of extended user engagement on your pages, envision a rise in customer data retention that will drive the growth of your email list and open up a spectrum of potential upselling opportunities.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


Put a shopping cart in your content
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