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Case Study
Oct 22, 2023

The CoinMarketCap Affiliate Revenue Success Tripled

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CoinMarketCap, a leading platform for cryptocurrency data and information, holds a significant position in delivering comprehensive coverage of cryptocurrency trends. With a strategic emphasis on data accuracy and user-friendly interface, CoinMarketCap recognizes the importance of providing reliable information to its audience, particularly derived from real-time market data and cryptocurrency prices, as a substantial value proposition. The integration of new features introduces an exciting opportunity for CoinMarketCap to potentially enhance its user experience—potentially experiencing a remarkable increase in user engagement. 

By seamlessly incorporating innovative tools and a user-friendly interface into its platform, CoinMarketCap can strategically enhance its services, providing an enriched and interactive platform for cryptocurrency enthusiasts seeking the latest market trends and insights within the crypto world.


Simplify your marketplace operations with Vendo – the one-stop-shop that has it all. Enjoy a platform automating day-to-day operations, a curated brand catalog (or the ability to invite your own), merchandising tools, and the flexibility to sell through various channels. Vendo ensures ongoing daily support as your marketplace business expands.

Experience the difference with Vendo – unlike standard affiliate links, it excels in extending visitor engagement, safeguarding customer data, and creating pathways for effective upselling strategies.

Success factors for The CoinMarketCap

Data Accuracy: Ensuring real-time and accurate cryptocurrency market data and pricing information to build trust with users.

User-Friendly Interface: Providing an intuitive and easy-to-navigate platform for users to access cryptocurrency data and insights efficiently.

Comprehensive Coverage: Offering a wide range of cryptocurrency data, including prices, market capitalization, trading volume, and historical data for various coins and tokens.

Innovative Features: Introducing new tools and features to enhance user experience, such as portfolio tracking, price alerts, and market analysis tools.

Market Insights: Providing valuable insights, analysis, and educational resources to help users make informed decisions in the cryptocurrency market.

Community Engagement: Fostering a strong community of cryptocurrency enthusiasts through forums, discussions, and social media interactions.

Partnerships: Collaborating with exchanges, projects, and industry players to expand data sources, improve coverage, and offer exclusive insights.

Regulatory Compliance: Ensuring compliance with regulations and industry standards to build credibility and trust among users and partners.

Continuous Improvement: Listening to user feedback, analyzing data trends, and making continuous enhancements to meet the evolving needs of the cryptocurrency community.

Transparency: Being transparent in data sourcing, methodologies, and business practices to maintain trust and credibility within the cryptocurrency ecosystem.

Evaluation of CoinMarketCap value proposition and audience

Accurate data and analysis: The accuracy and reliability of the data provided by CoinMarketCap are crucial to its value proposition. Users rely on the platform for up-to-date and precise information on cryptocurrency prices, market capitalization, and other relevant data.

Cryptocurrency diversity: The variety of cryptocurrencies listed on CoinMarketCap is an important factor. The more cryptocurrencies available on the platform, the more appealing it is to a diverse audience interested in different projects and tokens.

User-friendliness: An intuitive and user-friendly interface is crucial to attract and retain the audience. Simple navigation, clear graphics, and effective analytical tools contribute to a positive user experience.

Updates and new features: CoinMarketCap's ability to adapt to changing market needs and add new useful features and tools is an important factor in maintaining its relevance and attracting a growing audience.

Audience segmentation: Understanding the needs and preferences of the target audience is essential. CoinMarketCap should tailor its content and functionalities to meet the specific demands of traders, investors, researchers, and other platform users.

Suggestions for replicating success

Set Clear Goals: Define specific and achievable goals that align with your vision for success.

Continuous Learning: Stay informed about industry trends, best practices, and innovations to adapt and grow.

Customer-Centric Approach: Focus on meeting customer needs and providing exceptional service to build loyalty and trust.

Innovate and Adapt: Embrace innovation, be open to change, and adapt to evolving market conditions.

Build a Strong Team: Surround yourself with talented individuals who share your vision and can contribute to your success.

Effective Communication: Foster clear communication within your team and with stakeholders to ensure alignment and collaboration.

Quality Over Quantity: Prioritize quality in products or services over quantity to build a strong reputation and customer satisfaction.

Data-Driven Decisions: Use data analytics to make informed decisions and optimize strategies for growth.

Networking and Partnerships: Build relationships with industry peers, mentors, and potential partners to leverage opportunities for growth.

Resilience and Persistence: Stay resilient in the face of challenges, learn from setbacks, and persist in pursuing your goals with determination

However, you might want to consider a different route for generating income from your online audience.

Establish your multi-brand marketplace on Vendo to potentially triple your affiliate sales commission, reaching an impressive 20-30%.

Not to forget the prolonged user interaction on your pages, this translates to enhanced customer data retention, paving the way for the expansion of your email list and a diverse range of future upselling possibilities.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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