Case Study
Jan 1, 2024

The Atlantic Affiliate Revenue Success Tripled

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The Atlantic, a venerable publication in the world of journalism, is celebrated for its insightful and in-depth coverage across various topics. In line with successful media outlets, The Atlantic strategically employs affiliate links to monetize its broad readership. Sales commissions, particularly derived from content such as thought-provoking essays, product reviews, and recommendations, constitute a significant and evolving revenue stream for publications in the media industry.

With the integration of Vendo, The Atlantic has the potential to significantly elevate its sales commissions—potentially experiencing a 3-5x increase—by seamlessly incorporating shoppable products and a user-friendly shopping experience into its editorial content. This strategic move not only expands revenue opportunities but also provides The Atlantic's audience with a more interactive and seamless way to engage with recommended products and ideas. Here's how this integration could unfold for The Atlantic.


Looking for a comprehensive marketplace solution? Vendo is your go-to one-stop-shop. It provides a platform that automates daily operations, a range of brands to choose from (or invite your own), merchandising tools, and the flexibility to sell through multiple channels. Plus, ongoing daily support ensures your marketplace business scales seamlessly.

Diverging from conventional affiliate links, Vendo distinguishes itself by enhancing visitor engagement, securing customer data crucial for email list growth, and providing optimal conditions for exploring upselling opportunities. It emerges as the all-encompassing solution for a successful and sustainable marketplace.

Unlocking Success in Digital Publishing

The Atlantic, founded in 1857, is a well-established American magazine and multi-platform publisher that covers a wide range of topics, including politics, culture, science, and technology. Known for its thought-provoking articles, essays, and in-depth reporting, The Atlantic has maintained its relevance and influence over the years, evolving into a respected voice in American media.

Success Factors for The Atlantic:

Thoughtful and In-Depth Journalism: The Atlantic's success is grounded in its commitment to producing thoughtful and in-depth journalism. The magazine explores complex issues, provides context, and presents diverse perspectives on current events, making it a trusted source for insightful analysis.

Diverse Range of Topics: Covering a diverse range of topics, including politics, culture, science, and technology, The Atlantic appeals to a broad readership. This diverse content strategy ensures that the magazine remains relevant to a wide audience with varied interests.

Editorial Independence and Integrity: Maintaining editorial independence and integrity is a key success factor. The Atlantic's reputation for unbiased reporting and independent editorial decision-making has contributed to its credibility and trustworthiness.

Renowned Writers and Contributors: The magazine features contributions from renowned writers, journalists, and thought leaders. Collaborations with influential figures in various fields enhance the quality and prestige of The Atlantic's content.

Digital Expansion and Multi-Platform Presence: Adapting to the digital age, The Atlantic has expanded its reach through a robust online presence, including a well-designed website and engagement on social media platforms. This multi-platform approach allows the magazine to connect with a diverse audience.

Long-Form Journalism and Essays: The Atlantic distinguishes itself with long-form journalism and essays that delve deep into complex topics. This commitment to in-depth storytelling attracts readers seeking comprehensive exploration of issues beyond headlines.

Commentary and Opinion Pieces: Offering a platform for diverse voices, The Atlantic publishes commentary and opinion pieces that contribute to public discourse. The inclusion of varied perspectives enriches the magazine's content and engages readers in meaningful discussions.

Cultural and Social Commentary: The magazine provides cultural and social commentary that reflects the pulse of contemporary society. This focus on cultural analysis contributes to The Atlantic's role as a thought leader in shaping conversations around societal trends.

Subscription Model and Reader Support: The Atlantic employs a subscription model and encourages reader support, emphasizing the value of quality journalism. This approach helps sustain the magazine financially while prioritizing the relationship with its audience.

Adaptability to Evolving Media Landscape: Remaining adaptable to the evolving media landscape is crucial. The Atlantic has successfully navigated changes in media consumption habits, ensuring its content is accessible across various platforms and formats.

The Atlantic Audience and Value Proposition:

Understanding the Audience:

The Atlantic's audience consists of intellectually curious readers who seek thoughtful analysis, cultural insights, and in-depth reporting. The magazine appeals to individuals interested in staying informed about current events and engaging with complex ideas.

Value Proposition:

The Atlantic's value proposition lies in providing readers with high-quality journalism, diverse perspectives, and in-depth analysis across a spectrum of topics. The magazine aims to elevate public discourse and offer a deeper understanding of the world.

Categories of Value:

  • Thoughtful Analysis: The Atlantic delivers thoughtful analysis and in-depth reporting on a wide range of topics.
  • Diverse Perspectives: The magazine provides a platform for diverse voices and perspectives, enriching the reader's understanding of complex issues.
  • Cultural and Social Insights: The Atlantic offers cultural and social commentary that reflects contemporary society, contributing to a deeper understanding of societal trends.

Suggestions for Replicating Success:

Commitment to Thoughtful Journalism: Prioritize thoughtful journalism, ensuring in-depth analysis and comprehensive reporting on a diverse range of topics.

Diversity of Content: Cover a wide range of topics to appeal to a broad audience with varied interests, maintaining a balance between politics, culture, science, and technology.

Editorial Independence: Uphold editorial independence and integrity to build and maintain trust among readers, establishing the magazine as a reliable source of information.

Renowned Contributors: Seek contributions from renowned writers, journalists, and thought leaders to enhance the prestige and quality of the content.

Digital Expansion: Embrace digital expansion with a user-friendly website, engaging social media presence, and adaptability to emerging digital trends, ensuring accessibility across platforms.

Long-Form Journalism: Invest in long-form journalism and essays that explore complex issues in depth, providing readers with a comprehensive understanding of topics.

Commentary and Opinion Pieces: Offer a platform for diverse voices through commentary and opinion pieces, fostering a space for meaningful discussions and diverse perspectives.

Cultural and Social Commentary: Provide cultural and social commentary that reflects contemporary society, addressing current trends and societal shifts.

Subscription Model and Reader Support: Implement a sustainable subscription model and encourage reader support to emphasize the value of quality journalism and secure financial sustainability.

Adaptability: Stay adaptable to the evolving media landscape, continually assessing and adjusting content delivery strategies to meet changing consumer habits and technological advancements.

In conclusion, The Atlantic's success is rooted in its commitment to thoughtful journalism, diverse content, and adaptability to the evolving media landscape. Replicating this success involves prioritizing quality, embracing diversity, and staying attuned to the dynamic nature of the media industry.


Yet, there's a different approach to cash in on your online audience, one that might yield even greater rewards.


Embarking on your own multi-brand marketplace journey through Vendo could, at a minimum, triple your affiliate sales commission, taking it to an impressive 20-30%. That's 3-5 times more than what you'd achieve with conventional affiliate links.

Not only will users spend more time on your pages, but this will also lead to improved customer data retention, facilitating the growth of your email list and creating ample opportunities for future upselling.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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