Case Study
Dec 14, 2023

The 9to5Mac Affiliate Revenue Success Tripled

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9to5Mac is a prominent online publication renowned for its comprehensive coverage of all things Apple. With a focus on delivering the latest news, reviews, and insights, the platform has become a go-to source for Apple enthusiasts and tech aficionados alike. From in-depth analyses of new product releases to detailed reviews of the latest software updates, 9to5Mac keeps its audience well-informed about the ever-evolving world of Apple technology. 

Whether it's breaking news about the newest iPhone or discussions on the future of Mac devices, 9to5Mac is a reliable destination for staying abreast of the latest developments in the Apple ecosystem. Explore the site for a wealth of information and engaging content tailored for those who are passionate about all things Apple.


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Success factors for 9to5Mac 

Quality Content: Providing high-quality, timely, and engaging content related to Apple products, services, and the tech industry to attract and retain a dedicated readership.

Timely News Coverage: Delivering timely news updates, rumors, and analysis on Apple-related developments, products, and events to keep readers informed and engaged.

Editorial Integrity: Upholding editorial integrity and journalistic standards to build trust with readers and maintain credibility within the tech community.

Expert Analysis: Offering in-depth analysis, reviews, and insights into Apple products and services, catering to the interests of tech enthusiasts and Apple users.

Multimedia Content: Integrating multimedia content such as videos, podcasts, and interactive features to provide diverse and engaging experiences for readers.

Community Engagement: Fostering a sense of community through reader comments, forums, and social media interactions to build a loyal and engaged audience.

Industry Partnerships: Collaborating with industry experts, influencers, and insiders to provide exclusive content and insider perspectives on Apple-related news and developments.

User Experience: Prioritizing a user-friendly website design, intuitive navigation, and responsive layout to enhance the overall reader experience.

SEO and Digital Marketing: Implementing effective search engine optimization (SEO) strategies and digital marketing efforts to expand reach, attract new readers, and retain existing ones.

Tech Event Coverage: Providing comprehensive coverage of Apple events, product launches, and key industry conferences to keep readers informed about the latest developments in the tech world.

Evaluation of 9to5Mac value proposition and audience

Value Proposition Evaluation Factors:

Content Quality: Assess the quality, accuracy, and relevance of the content provided by 9to5Mac, including news, reviews, and analysis related to Apple products and the tech industry.

Timeliness: Evaluate the timeliness of news coverage and the ability to deliver up-to-date information on Apple-related developments, products, and events.

Editorial Voice: Analyze the editorial voice and perspective of 9to5Mac to understand its unique position within the tech media landscape and its ability to provide insightful commentary.

Multimedia Integration: Assess the integration of multimedia content, such as videos, podcasts, and interactive features, to enhance the overall reader experience.

Audience Evaluation Factors:

Demographics: Understand the demographic characteristics of 9to5Mac's audience, including age, location, and interests, to tailor content and advertising strategies accordingly.

User Engagement: Measure user engagement through metrics such as comments, shares, and social media interactions to gauge the level of audience interaction and loyalty.

Reader Feedback: Consider reader feedback, surveys, and user comments to understand audience preferences and areas for improvement.

Market Positioning: Analyze 9to5Mac's position within the tech media landscape and its ability to attract and retain a dedicated readership interested in Apple-related content.

Suggestions for replicating success

Diversify Content: Expand coverage to include a wider range of tech topics beyond Apple, such as consumer electronics, software, and emerging technologies.

Video Content Expansion: Increase investment in video production to provide visual content, including product reviews, tutorials, and industry analysis.

Podcast Development: Launch and promote podcasts covering tech news, interviews with industry experts, and in-depth discussions on relevant topics.

Community Engagement: Foster an active and engaged community through reader forums, user-generated content features, and interactive discussions.

Global Reach: Develop strategies to expand the international audience by providing localized content and addressing global tech trends and developments.

Exclusive Insider Access: Strengthen relationships with industry insiders and sources to provide exclusive insights and leaks on upcoming Apple products and developments.

Data-Driven Content Strategy: Utilize data analytics to understand reader preferences and behavior, informing content creation and distribution strategies.

Tech Event Coverage: Increase focus on comprehensive coverage of key tech events beyond Apple's ecosystem, including major industry conferences and product launches.

Collaborative Partnerships: Form partnerships with complementary tech media outlets, industry influencers, and content creators to expand reach and cross-promote content.

User Experience Enhancement: Continuously improve the website's user interface, mobile responsiveness, and overall reader experience to ensure accessibility and engagement across devices.

Despite this, there's an alternative route to cash in on your online audience that could be more worthwhile.

Commencing your multi-brand marketplace on Vendo could, at a minimum, triple your affiliate sales commission, soaring to 20-30%. This represents a noteworthy increase, providing 3-5 times more than what conventional affiliate links yield.

"Not to forget the prolonged user interaction on your pages, this translates to enhanced customer data retention, paving the way for the expansion of your email list and a diverse range of future upselling possibilities."


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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