Case Study
Oct 12, 2023

Ten Thousand Villages

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Ten Thousand Villages is a fair trade marketplace that sells a wide variety of handmade crafts and products from artisans around the world. They offer items such as home decor, jewelry, clothing, and gifts, all of which are crafted by artisans in developing countries. Ten Thousand Villages is known for its commitment to supporting fair trade practices, which ensure that artisans are paid fairly for their work and that they have access to sustainable economic opportunities.

Vendo makes it easier and more cost-effective than ever to launch your own multi-vendor marketplace. You can initiate sales from various vendors and be up and running in a matter of days, all while avoiding the hassle of inventory management and shipping.

Vendo operates with a streamlined dropshipping approach, taking care of the intricate logistics so that you can concentrate on expanding your marketplace.


Origins and History

Started in 1946, Ten Thousand Villages is like a grandparent of the fair trade movement. It all began when Edna Ruth Byler traveled to Puerto Rico and saw the struggles of local artisans. She wanted to help. So, she brought their handmade goodies back to the United States and sold them from the trunk of her car. That's how this whole fair trade thing got rolling.

Growth and Today

From Edna's humble trunk sales, Ten Thousand Villages grew like a beanstalk. It opened its first store in 1952 and kept on expanding. The internet age boosted it further. They went online in 1996 and, today, they've got a global reach. They partner with artisans from more than 30 countries, bringing their crafts to people worldwide.

Success Recipe

What's the secret sauce behind Ten Thousand Villages' success? It's simple yet potent:

Fair Trade Commitment

They're all about paying artisans fairly. No haggling, just a fair price for their beautiful work.

Cultural Respect

They honor traditions and craft techniques. It's like preserving heritage in every piece they sell.


Ten Thousand Villages promotes eco-friendly practices. They care about the planet as much as they do about people.

Global Impact

Buying from Ten Thousand Villages isn't just shopping; it's making a difference. You support a network of artisans and their communities.

Replicate the Success

Want to start your own fair trade online marketplace? Here's your recipe:

Ethical Sourcing

Find artisans with a passion for their craft. Pay them fairly. It's the core of the fair trade concept.

Embrace Diversity

Partner with artisans from various cultures. It's a world of creativity out there.

Quality Matters

Sell top-notch, unique products. Quality keeps customers coming back.

Tell Their Stories

Share the stories of the artisans. It adds a personal touch and shows the impact.


Promote eco-friendly and sustainable practices. It's good for everyone.

In the end, Ten Thousand Villages isn't just another online marketplace; it's a movement. It connects people, cultures, and hearts. If you're thinking about starting your own, remember: it's not just about profit; it's about making the world a better place, one craft at a time.

Get started with a marketplace like Ten Thousand Villages on Vendo!

How to quickly start your own multi-vendor marketplace on Vendo and go live in just a few days

  1. Sign Up and Start a Free Trial: Begin by signing up for Vendo's free trial to explore its features and capabilities.
  2. Configure a Storefront: Create a storefront that aligns with your brand identity, ensuring a cohesive and on-brand appearance.
  3. Onboard Brands: Invite your preferred brands or choose from Vendo's brand catalog to enrich your product offerings.
  4. Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demands.
  5. Start Selling: Link to your marketplace on your website, share it on social media, and include it in your newsletters to reach a broader audience.
  6. Get Paid Quickly: Get paid as soon as products are shipped by the vendors.


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