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Case Study
Jun 12, 2023

Tapjoy monetization for your mobile app

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Tapjoy allows mobile app developers to monetize their mobile apps with ads. If you're using Tapjoy or considering it for your mobile app, you should definitely think about launching your in-app shopping marketplace on Vendo. It pays 2-3x more than affiliate links and you get to keep the user instead of linking out.

With Vendo, you may incorporate in-app shopping into your mobile app. using WebView. This way, your users may start shopping for a wide range of products from domestic brands, while making you a very gratifying sales commission.

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Vendo marketplace platform automates day-to-day operations, offers a wide selection of brands or the ability to invite your own brands, provides effective merchandising and promotional tools, facilitates selling through multiple channels (including your existing website, emails & SMS, mobile app, and social media), and delivers ongoing daily support to help you scale your marketplace business.

Getting back to Tapjoy…

Success factors of Tapjoy mobile shopping app

Incentivized Offers: One of the main success factors of Tapjoy is its ability to incentivize users to engage with ads and offers. By offering rewards such as virtual currency, gift cards, and discounts, the app encourages users to complete actions such as watching a video or downloading an app.

Targeted Advertising: Tapjoy utilizes advanced targeting techniques to ensure that ads are displayed to the most relevant audience. This level of personalization enhances the user experience and increases the likelihood of successful conversions.

Gamification: The app incorporates gamification elements into its ads, such as interactive mini-games and challenges. This approach helps keep users engaged and entertained while they interact with brands.

Data Analytics: Tapjoy leverages data analytics to gain insights into user behavior, preferences, and trends. This valuable data allows the app to optimize its offerings, improve targeted marketing strategies, and identify new business opportunities.

Seamless Integration: The app offers a seamless integration process for advertisers, allowing them to easily create and launch campaigns. This convenience factor contributes to high client satisfaction and retention rates.

Global Reach: Tapjoy has a global reach, with a presence in over 180 countries. This extensive network allows brands to reach a diverse audience and expand their customer base.

Suggestions for Growth

To further grow and expand its user base, Tapjoy can consider implementing the following strategies:

New Ad Formats: Introduce new ad formats such as augmented reality (AR) and virtual reality (VR) to enhance user engagement and provide a unique advertising experience.

In-App Purchases: Partner with app developers to offer in-app purchases through Tapjoy, allowing users to earn rewards by completing actions within other apps.

Localized Campaigns: Create localized campaigns that cater to the specific needs and preferences of users in different regions, increasing relevance and engagement.

Social Media Integration: Expand social media integration by allowing users to share their rewards and achievements on social media platforms, generating organic growth through user-generated content.

Improved Analytics: Enhance data analytics capabilities by providing more detailed insights into user behavior, preferences, and trends, allowing advertisers to make more informed decisions.

Partnerships with Influencers: Collaborate with social media influencers to promote brands and campaigns, leveraging their large followings and influence.

Expanded Payment Options: Introduce new payment options such as cryptocurrency or mobile wallets, providing users with more flexibility and convenience when redeeming rewards.

Suggestions for other businesses

To replicate Tapjoy's success, other businesses can consider implementing the following strategies:

Gamification Elements: Integrate gamification elements into marketing campaigns to increase engagement and provide a unique user experience.

Incentivized Offers: Offer rewards or incentives for completing actions such as signing up for a newsletter or making a purchase, encouraging user engagement.

Advanced Targeting Techniques: Utilize advanced targeting techniques such as geolocation or behavioral targeting to ensure that ads are displayed to the most relevant audience.

Data Analytics: Leverage data analytics to gain insights into user behavior, preferences, and trends, allowing for more informed marketing decisions.

Social Media Integration: Integrate social media features into marketing campaigns, allowing users to share content and generate organic growth through user-generated content.

Partnerships with Influencers: Collaborate with social media influencers or brand ambassadors to promote products or services, leveraging their large followings and influence.

Localized Campaigns: Create localized campaigns that cater to the specific needs and preferences of users in different regions, increasing relevance and engagement.

Seamless Integration: Offer a seamless integration process for advertisers or partners, ensuring a hassle-free experience that contributes to high client satisfaction and retention rates.

New Ad Formats: Introduce new ad formats such as AR or VR to provide a unique advertising experience and increase user engagement.

Global Reach: Expand reach by establishing a presence in multiple countries or regions, allowing for a diverse audience and increased customer base.

Interested in maximizing revenue and boosting your mobile app ARPU? Consider using Vendo. By letting your users shop for fantastic products from local brands, you can triple any affiliate sales commission out there, elevating it to 20-30%. That's 3-5x more than most affiliate links.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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