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Case Study
Sep 28, 2023

Tapituref

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Tapiture is a mobile shopping app that offers a curated collection of unique and trending products. Replicating their achievements is possible by incorporating in-app shopping into your mobile app through Vendo. Utilize a WebView to create your own marketplace, enabling your users to explore and purchase fantastic products from domestic brands, while you earn a commission on the sales.

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Simplify your marketplace management with Vendo's comprehensive solution. Their platform automates day-to-day operations, provides access to a variety of brands or the option to invite your own brands, equips you with merchandising and promotional tools, facilitates selling through multiple channels (website, emails & SMS, mobile app, social media), and offers ongoing support for growing your marketplace business.

10 success factors of growth and success of Tapiture

Curated Product Selection: Tapiture offers a curated collection of unique and trending products, ensuring that users have access to a diverse range of items that align with their interests and preferences.

Visual Discovery Experience: The app utilizes visually appealing images and intuitive navigation to create an engaging and immersive shopping experience for users.

User-Generated Content and Recommendations: Tapiture incorporates user-generated content and recommendations, allowing users to discover products based on the preferences and recommendations of like-minded individuals.

Seamless Shopping Experience: The app provides a seamless shopping experience, prioritizing user experience and ensuring that the purchasing process is smooth, convenient, and secure.

Personalization Features: Tapiture leverages user data and preferences to provide accurate product recommendations tailored to individual tastes, enhancing the user experience.

Social Sharing Features: The app enables users to share their favorite products on social media, generating word-of-mouth marketing and increasing brand visibility.

Mobile-First Design: Tapiture's mobile-first design ensures that the app is optimized for mobile devices, catering to the growing trend of mobile shopping.

Efficient Order Fulfillment: The app ensures efficient order fulfillment, providing users with prompt delivery and hassle-free returns or exchanges.

Customer Support: Tapiture offers responsive and efficient customer support services, addressing any queries or concerns that users may have promptly.

Continuous Innovation and Improvement: Tapiture focuses on continuous innovation and improvement to stay ahead of competitors and meet evolving customer needs in the e-commerce space.

Suggestions for growth

1. Expand Product Categories

To drive growth, Tapiture can consider expanding its product categories. By diversifying the range of products available, the app can attract a broader customer base and cater to different interests and preferences.

2. Collaborate with Influencers and Brands

Partnering with influencers and brands can help Tapiture reach a wider audience and increase brand visibility. Collaborative promotions or exclusive product launches can generate excitement and attract new users.

3. Enhance Personalization Features

Investing in advanced personalization features will further enhance the user experience. By leveraging user data and preferences, Tapiture can provide more accurate product recommendations tailored to individual tastes.

4. Offer Exclusive Deals and Discounts

Introducing exclusive deals and discounts for app users can incentivize purchases and foster customer loyalty. Limited-time promotions or loyalty programs can encourage repeat purchases and attract new customers.

10 tips for other businesses to replicate the success of Tapiture:

Embrace Visual Discovery: Incorporate visually appealing images and intuitive navigation to create an engaging and immersive shopping experience for users.

Curate Product Selection: Offer a curated collection of unique and trending products that align with the interests and preferences of your target audience.

Leverage User-Generated Content: Encourage users to generate content and provide recommendations, fostering a sense of community and enhancing the shopping experience.

Prioritize Seamless Shopping Experience: Focus on providing a seamless and convenient shopping experience from browsing to checkout, ensuring a smooth and hassle-free process for customers.

Personalized Recommendations: Leverage user data and preferences to provide personalized product recommendations, enhancing the relevance and appeal of your offerings.

Foster Social Sharing: Enable users to easily share their favorite products on social media, leveraging word-of-mouth marketing and increasing brand visibility.

Optimize for Mobile Devices: Design your website or app with a mobile-first approach, catering to the growing trend of mobile shopping and ensuring a user-friendly experience on small screens.

Streamline Order Fulfillment: Ensure efficient order fulfillment, with prompt delivery and hassle-free returns or exchanges, to provide a positive post-purchase experience for customers.

Invest in Customer Support: Provide responsive and efficient customer support services to address any queries or concerns promptly, building trust and loyalty among customers.

Foster Innovation and Adaptation: Continuously innovate and adapt to meet evolving customer needs and stay ahead of competitors in the dynamic e-commerce landscape. Regularly assess market trends and incorporate new features or technologies that enhance the customer experience.

Boost your mobile app's revenue stream with Vendo. Allow your users to shop for exceptional products from local brands, while earning a commission that surpasses other affiliate links by 20-30%.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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