Case Study
Oct 17, 2023

Tally mobile app case study

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Tally mobile app is the first automated debt manager, aimed at helping individuals overcome credit card debt and reclaim billions of dollars. Implementing in-app shopping with Vendo could effortlessly create a new source of revenue for an app akin to Tally. Utilize a WebView to integrate Vendo into your mobile app and create an in-app marketplace, allowing users to explore and buy products from domestic brands, while earning a commission on every transaction.


Vendo offers everything you need for your marketplace, including a platform that streamlines day-to-day operations, a range of brands to select from or the option to bring in your own brands, merchandising and promotional tools, the capability to sell through multiple channels (your current website, emails & SMS, mobile app, social media), and ongoing daily assistance to grow your marketplace business.

Main success factors of Tally mobile app

Innovative Financial Automation

Tally's success can be attributed to its pioneering approach to financial automation, offering innovative solutions that address real-world financial challenges and empower individuals to take control of their finances.

Debt Management Expertise

The company's expertise in debt management has been a key success factor, providing users with a practical and automated tool to efficiently navigate and overcome credit card debt, thereby improving their financial well-being.

Customer-Centric Approach

Tally's customer-centric approach, characterized by a deep understanding of users' financial needs and challenges, has played a pivotal role in fostering trust and loyalty among its user base.

Visionary Leadership

Under visionary leadership, Tally has been able to set ambitious goals and drive the development of comprehensive financial automation solutions, positioning itself as a trailblazer in the industry.

Suggestions for Tally's growth

Expand Service Offerings

Tally can consider expanding its service offerings to encompass a broader spectrum of financial management tools, catering to diverse financial needs beyond debt management.

Strategic Partnerships

Forming strategic partnerships with financial institutions and industry players can facilitate Tally's expansion and enhance its suite of financial automation solutions.

Enhanced Educational Resources

Developing and offering robust educational resources on financial literacy and management can empower users and strengthen Tally's position as a trusted financial ally.

Targeted Marketing Campaigns

Investing in targeted marketing campaigns can help Tally reach a wider audience and raise awareness about its innovative financial automation solutions.

Suggestions for other businesses

Embrace Automation Technology

Businesses aiming to replicate Tally's success can benefit from embracing automation technology to develop comprehensive solutions that address specific pain points in the financial landscape.

Prioritize Customer Needs

Prioritizing a deep understanding of customer needs and pain points can enable businesses to develop tailored solutions that resonate with users, fostering trust and loyalty.

Foster Industry Expertise

Building expertise in specific areas of financial management, such as debt consolidation or budgeting, can position businesses as industry leaders and go-to resources for users seeking financial solutions.

Collaborate with Financial Institutions

Forming collaborative partnerships with financial institutions can enable businesses to leverage existing infrastructure and expertise, facilitating the development and delivery of innovative financial solutions.

Focus on User Experience

Prioritizing user experience and interface design can enhance the usability and appeal of financial automation tools, contributing to greater user adoption and satisfaction.

Leverage Data Analytics

Leveraging data analytics and insights can enable businesses to offer personalized financial recommendations and insights, adding value to users' financial management journey.

Regulatory Compliance

Adhering to regulatory standards and compliance requirements is crucial for businesses entering the financial automation space, ensuring trust and credibility among users.

Looking to boost revenue and maximize your mobile app ARPU? Try using Vendo. By enabling your users to shop for exceptional products from local brands, you can triple any affiliate sales commission out there, elevating it to 20-30%. That's 3-5x more than most affiliate links.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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