Case Study
Oct 20, 2023

Swivel mobile shopping app case study

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Swivel mobile shopping app helps black women find the perfect hair dresser. Mobile apps similar to Swivel can generate revenue by incorporating in-app shopping with Vendo. By integrating your custom marketplace within a WebView, you can offer your users access to an extensive range of fantastic products from domestic brands, while earning a favorable sales commission.


Vendo is a complete solution for your marketplace requirements, offering a platform that automates everyday operations, a wide range of brands to choose from, merchandising and promotional tools, the ability to sell through various channels, and continuous support to help grow your marketplace business.

7 success factors of Swivel mobile shopping app

Augmented Reality (AR) Technology: Swivel's main success factor lies in its use of AR technology, enabling users to virtually try on clothing and accessories before making a purchase. This enhances the customer experience and reduces the likelihood of returns.

Wide Range of Brands and Products: Swivel offers a diverse selection of brands and products, catering to different customer preferences and ensuring a comprehensive shopping experience.

User-Friendly Interface: The app provides a seamless and intuitive user interface, making it easy for customers to navigate, search for products, and interact with the AR features.

Social Media Integration: Swivel integrates with social media platforms, allowing users to share their virtual try-on experiences, seek opinions from friends, and engage with the brand community.

Data Analytics and Personalization: Swivel uses data analytics to provide personalized recommendations and offers based on user preferences and purchase history, enhancing customer satisfaction and loyalty.

Fast and Reliable Delivery: Swivel prioritizes fast and reliable delivery, ensuring that customers receive their orders promptly and in excellent condition.

Sustainable and Ethical Practices: Swivel is committed to using sustainable and ethical practices in its operations, such as partnering with eco-friendly brands and reducing waste in packaging and shipping. This aligns with the growing demand for socially responsible businesses among consumers.

Suggestions for Swivel's Growth

Expand Retailer Partnerships: Forge partnerships with more retailers to broaden the product range and attract a larger customer base.

Enhance Social Media Presence: Increase social media marketing efforts to reach a wider audience and engage with potential users.

Introduce Loyalty Programs: Implement loyalty programs to incentivize repeat purchases and foster customer loyalty.

Offer Exclusive Deals: Collaborate with retailers to provide exclusive discounts or deals for Swivel users, creating a sense of exclusivity and encouraging more purchases.

Enhance Personalization: Further refine the recommendation algorithms to provide even more accurate and personalized product suggestions to users.

Expand Internationally: Explore opportunities to expand Swivel's presence in international markets, targeting regions with high smartphone penetration and a growing e-commerce ecosystem.

Collaborate with Influencers: Partner with social media influencers to promote Swivel and increase brand awareness among their followers.

Gamification Features: Introduce gamification elements within the app, such as rewards for completing certain actions or challenges, to increase user engagement and retention.

Analyze User Data: Continuously analyze user data to gain insights into customer preferences and shopping behaviors, enabling Swivel to make data-driven decisions and further enhance the app's features and offerings.

Suggestions to replicate Swivel’s growth

Embrace Mobile-First Approach: Prioritize mobile optimization and create user-friendly mobile apps to cater to the growing number of smartphone users.

Implement Personalization: Leverage customer data to offer personalized recommendations and experiences, enhancing customer satisfaction and driving sales.

Enhance User Experience: Invest in intuitive interfaces, quick loading times, and seamless navigation to provide an exceptional user experience.

Secure Payment Options: Offer multiple secure payment options to instill trust in customers and reduce barriers to purchase.

Social Media Integration: Integrate social media platforms to facilitate sharing of products and leverage user-generated content for marketing purposes.

Prioritize Customer Support: Establish responsive customer support channels to address customer queries promptly and ensure a positive experience.

Leverage Customer Reviews: Incorporate customer reviews and ratings to build trust among potential customers and aid in their decision-making process.

Collaborate with Influencers: Partner with influencers in relevant industries to increase brand visibility and reach new audiences.

Explore International Expansion: Identify potential markets with favorable e-commerce conditions and adapt strategies accordingly to expand globally.

Continuous Innovation: Stay ahead of industry trends by investing in research and development, incorporating emerging technologies, and adapting to changing customer preferences.

Increase your mobile app revenue with Vendo by allowing your users to purchase fantastic products from local brands. Boost your affiliate sales commission to 20-30%, which is three to five times higher than other affiliate links.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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