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Case Study
Nov 15, 2023

Sun Herald Affiliate Revenue Success Tripled

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Sun Herald, recognized as a prominent name in the realm of news and media, plays a crucial role in delivering comprehensive coverage and insightful analysis. With a strategic focus on affiliate links, Sun Herald underscores the significance of sales commissions, particularly derived from product reviews and recommendations, as a substantial revenue stream. The integration of Vendo presents an exciting opportunity for Sun Herald to significantly amplify its sales commissions—potentially experiencing a remarkable 3-5x increase. By seamlessly incorporating shoppable products and a user-friendly shopping cart into its editorial content, Sun Herald can strategically enhance its monetization efforts, marking a forward-looking move for innovative revenue generation.


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Break away from the norm with Vendo, surpassing traditional affiliate links by maximizing visitor engagement, securing crucial customer data, and opening doors for lucrative upselling opportunities.

Unlocking Success in Digital Publishing

The Sun Herald is a reputable newspaper serving the Gulf Coast region, providing comprehensive coverage of local news, events, and community happenings. As a longstanding source of information, the Sun Herald has played a vital role in keeping residents informed about regional developments, fostering community engagement, and serving as a reliable platform for news dissemination. The newspaper's success is deeply rooted in its commitment to local journalism, community connection, and adaptability to the evolving media landscape.

Success Factors of Sun Herald

1. Local Journalism Emphasis:

The Sun Herald's success is built on a strong emphasis on local journalism. By focusing on the Gulf Coast region, the newspaper caters to the specific interests and information needs of its local audience, fostering a sense of community.

2. Community Engagement:

Active community engagement initiatives, such as reader feedback, local events coverage, and forums, contribute to the Sun Herald's success. The newspaper serves as a community hub, connecting residents and providing a platform for discussion.

3. Investigative Reporting:

The Sun Herald's commitment to investigative reporting adds depth and credibility to its journalism. In-depth investigations into local issues showcase the newspaper's dedication to uncovering truths and serving as a watchdog for the community.

4. Multimedia Integration:

Integration of multimedia elements, including photos, videos, and interactive content, enhances the overall reader experience. The Sun Herald recognizes the importance of diverse content formats in engaging a modern audience.

5. Adaptability to Digital Media:

The Sun Herald has successfully adapted to the digital age by maintaining a strong online presence. Its website and digital platforms provide timely updates, breaking news, and additional content, catering to readers who consume news through various channels.

6. Historical Standing:

The newspaper's historical standing in the Gulf Coast region contributes to its success. With a legacy of providing reliable news coverage, the Sun Herald has earned the trust of its readers over the years.

7. Local Business Partnerships:

Establishing partnerships with local businesses and advertisers supports the Sun Herald's financial sustainability. These collaborations not only contribute to revenue streams but also strengthen the newspaper's ties to the local business community.

8. Print and Digital Integration:

The Sun Herald effectively integrates its print and digital platforms, offering a seamless experience for readers across both mediums. This integration ensures that the newspaper reaches a broad audience while adapting to changing reader preferences.

9. Community Events and Initiatives:

Hosting or supporting local events and community initiatives reinforces the Sun Herald's connection to the Gulf Coast community. Such involvement fosters a positive relationship with readers and strengthens the newspaper's role as a community partner.

10. Reader-Focused Content:

A focus on reader-centric content, including features, profiles, and human-interest stories, ensures that the Sun Herald remains relevant and resonates with the diverse interests and demographics of its readership.

Sun Herald's Audience and Their Values

Local Connection:

The Sun Herald's audience values the newspaper's role in maintaining a strong connection to local communities. Readers appreciate the focus on news and events that directly impact their lives in the Gulf Coast region.

Trust and Reliability:

The Sun Herald's long-standing presence in the community has fostered a sense of trust and reliability. Readers value the newspaper as a dependable source of accurate and timely information.

Community Engagement:

The audience appreciates the Sun Herald's efforts in actively engaging with the community. Forums, reader feedback, and coverage of local events contribute to a sense of community involvement and shared experience.

Access to Local Information:

Residents rely on the Sun Herald for access to local information, including news, events, and updates. The newspaper's commitment to local journalism aligns with the audience's desire to stay informed about their immediate surroundings.

Suggestions for Replicating Sun Herald's Success

1. Embrace Local Journalism:

Prioritize local journalism by focusing on the specific needs and interests of the target community. Becoming a trusted source for local news fosters a strong connection with readers.

2. Actively Engage the Community:

Implement community engagement initiatives, such as reader forums, events, and interactive features. Building a sense of community involvement strengthens reader loyalty.

3. Investigative Reporting:

Commit to investigative reporting on local issues that matter to the community. Uncovering insights and serving as a watchdog reinforces the newspaper's role as a credible news source.

4. Embrace Multimedia:

Integrate multimedia elements into content delivery, including photos, videos, and interactive features. Diversifying content formats enhances reader engagement and aligns with modern consumption habits.

5. Adapt to Digital Platforms:

Maintain a strong online presence and adapt to digital platforms. Offering online news updates, multimedia content, and interactive features ensures the newspaper remains relevant in the digital age.

6. Cultivate Local Partnerships:

Establish partnerships with local businesses and advertisers. Collaborations contribute to financial sustainability while reinforcing the newspaper's connection to the local business community.

7. Integrate Print and Digital:

Effectively integrate print and digital platforms for a cohesive reader experience. Provide content across both mediums, ensuring accessibility for a diverse audience with varying preferences.

8. Support Community Events:

Actively support and participate in local events and community initiatives. Involvement fosters a positive relationship with readers and enhances the newspaper's role as a community partner.

9. Highlight Human Stories:

Focus on reader-centric content, including human-interest stories, profiles, and features. Highlighting the diverse experiences and interests of the community adds a personal touch to the newspaper.

10. Build and Maintain Trust:

Prioritize accuracy, reliability, and transparency in reporting. Building and maintaining trust with the audience is essential for the long-term success of a community-focused newspaper.

In conclusion, replicating the success of the Sun Herald involves a strategic focus on local journalism, community engagement, and adaptability to the evolving media landscape. By understanding the values of the target audience and implementing effective strategies, a new community newspaper can establish itself as a trusted and integral part of the local community.

However, an alternative avenue for monetizing your online audience can be explored for better results.

Create your multi-brand marketplace on Vendo to potentially triple your affiliate sales commission, reaching an impressive 20-30%.

Not only will users spend more time on your pages, but this will also lead to improved customer data retention, facilitating the growth of your email list and creating ample opportunities for future upselling.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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