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Case Study
Aug 8, 2023

STYL mobile shopping app case study

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STYL mobile shopping app allows users to purchase clothing, accessories, and beauty products from a variety of brands. Replicating their achievements is possible by incorporating in-app shopping into your mobile app through Vendo. Utilize a WebView to create your own marketplace, enabling your users to explore and purchase fantastic products from domestic brands, while you earn a commission on the sales.

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Vendo is a comprehensive solution for all your marketplace needs, offering a marketplace platform that automates day-to-day operations, a catalog of brands to choose from, the ability to invite your own brands, merchandising and promotional tools, the ability to sell through multiple channels (including your existing website, emails & SMS, mobile app, and social media), and ongoing daily support to help you scale your marketplace business.

STYL’s Success in numbers

The app was launched in 2018 and has since gained a following of over 2 million users. STYL offers a personalized shopping experience by using AI technology to suggest products based on users' preferences and past purchases.

Success Factors of STYL mobile shopping app

Personalized Shopping Experience
STYL's AI technology allows for a personalized shopping experience for each user. By analyzing users' past purchases and preferences, STYL suggests products that are likely to appeal to them. This helps to increase customer satisfaction and encourages repeat purchases.

User-Friendly Interface

STYL's interface is user-friendly and easy to navigate. Users can browse products by category or search for specific items. The app also allows users to save items to their wishlist for future reference.

Wide Selection of Brands

STYL offers a wide selection of brands, ranging from high-end luxury brands to more affordable options. This allows users to find products that fit their budget and style preferences.

Convenient Payment Options

STYL offers multiple payment options, including credit card, debit card, and mobile payment methods such as Apple Pay and Google Wallet. This makes it easy for users to complete their purchases quickly and efficiently.

Fast Shipping and Easy Returns

STYL offers fast shipping options, with most orders arriving within 2-3 business days. The app also offers easy returns, with users able to initiate returns directly from the app.

Social Media Integration

STYL integrates with social media platforms such as Instagram, allowing users to shop directly from their favorite influencers' posts. This helps to increase brand awareness and encourages users to make purchases.

Sustainability Focus

STYL has a strong focus on sustainability, offering a selection of eco-friendly and sustainable products. This appeals to consumers who are increasingly concerned about the environmental impact of their purchases.

Suggestions for growth

Expand Product Offerings: While STYL already offers a wide selection of brands, expanding the product offerings to include home goods or electronics could attract new customers.

Offer Discounts and Promotions: Offering discounts or promotions can help to incentivize customers to make purchases. This could include offering a discount on a user's first purchase or running a sale on select items.

Collaborate with Influencers: Partnering with influencers can help to increase brand awareness and attract new users. This could include sponsoring influencer content or creating exclusive product lines with influencers.

Expand International Shipping: Expanding international shipping options could help STYL reach new markets and attract customers from around the world.

Create a Loyalty Program: Creating a loyalty program that rewards repeat customers could help to increase customer retention and encourage repeat purchases.

Offer Virtual Styling Services: Offering virtual styling services could help users find products that fit their style preferences and increase customer satisfaction.

Improve App Performance: Improving app performance, including faster load times and more reliable search functionality, could help to improve user experience and encourage repeat usage.

Collaborate with Local Retailers: Partnering with local retailers could help STYL expand its product offerings while also supporting small businesses.

Offer Customization Options: Offering customization options, such as allowing users to personalize products with monograms or custom designs, could help to increase customer satisfaction and encourage repeat purchases.

Expand Social Media Presence: Expanding STYL's social media presence, including creating more content and engaging with users on social media platforms, could help to increase brand awareness and attract new customers.

Ideas to replicate STYL’s success

Focus on Personalization: Like STYL, businesses can use AI technology to offer a personalized shopping experience for each user. This can help to increase customer satisfaction and encourage repeat purchases.

Prioritize User Experience: Creating a user-friendly interface and offering convenient payment options can help to improve user experience and encourage repeat usage.

Offer Fast Shipping and Easy Returns: Offering fast shipping options and easy returns can help to increase customer satisfaction and encourage repeat purchases.

Integrate with Social Media: Integrating with social media platforms can help businesses reach new audiences and increase brand awareness.

Focus on Sustainability: Like STYL, businesses can focus on sustainability by offering eco-friendly and sustainable products. This can appeal to consumers who are increasingly concerned about the environmental impact of their purchases.

Expand Product Offerings: Expanding product offerings can help businesses attract new customers and increase revenue.

Partner with Influencers: Partnering with influencers can help businesses increase brand awareness and attract new customers.

Create a Loyalty Program: Creating a loyalty program that rewards repeat customers can help businesses increase customer retention and encourage repeat purchases.

Offer Customization Options: Offering customization options can help businesses increase customer satisfaction and encourage repeat purchases.

Improve App Performance: Improving app performance can help businesses improve user experience and encourage repeat usage.

If you're looking to maximize your mobile app ARPU, consider using Vendo. By enabling your users to shop for fantastic products from local brands, you can triple any affiliate sales commission out there, elevating it to 20-30%. That's 3-5x more than most affiliate links.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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