Case Study
Jan 8, 2024

StubHub eCommerce case study and how to start a look-alike marketplace

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StubHub is a popular online marketplace where you can buy and sell tickets for various events, including sports, concerts, theater shows, and more. If you want to launch a similar e-commerce business using a marketplace model, Vendo simplifies the process by helping you provide a wide range of high-quality products from numerous outstanding brands. 

With Vendo's platform, you can swiftly establish a marketplace that closely resembles proven models, getting it operational within days. Vendo handles the complexities of managing inventory and shipping logistics, freeing you up to concentrate on what truly matters - delivering exceptional service to your valued customers.


Vendo is also a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

StubHub: The Ultimate Ticket Marketplace Success Story

StubHub, the go-to ticket marketplace, empowers fans to purchase and trade tickets for an extensive array of live events, spanning sports, concerts, theater, and more.

StubHub's Best Selling Product Categories and Success Factors

1. Sports Tickets: StubHub offers a vast selection of sports tickets, including NFL, NBA, MLB, and NHL games, catering to sports enthusiasts who want to catch their favorite teams in action.

  • Example: Tickets to the Super Bowl, NBA Finals, World Series, or Stanley Cup Playoffs.

2. Concert Tickets: Music lovers can find tickets to concerts by top artists and bands across various genres, making it easy to attend live music events.

  • Example: Tickets to a Beyoncé and Jay-Z concert, a Rolling Stones tour, or a local indie band performance.

3. Theater Tickets: StubHub provides access to theater productions, including Broadway shows, plays, and musicals, allowing customers to enjoy the world of performing arts.

  • Example: Tickets to "Hamilton" on Broadway or a local theater performance of a classic play.

4. Comedy Show Tickets: Customers can also purchase tickets to comedy shows featuring popular comedians and stand-up acts, offering a dose of laughter and entertainment.

  • Example: Tickets to a Kevin Hart comedy show or a comedy club performance.

Success Factors for Replication:

  • User-Friendly Platform: Create an easy-to-navigate website or app that simplifies the ticket-buying process, allowing customers to search, compare, and purchase tickets seamlessly.
  • Comprehensive Inventory: Offer a diverse range of tickets across various categories to cater to a wide audience of event-goers, ensuring there are options for every interest.
  • Secure Ticket Authentication: Implement robust ticket authentication processes to guarantee that tickets sold on your platform are genuine, enhancing customer trust.
  • Transparent Pricing: Ensure pricing is clear and transparent, with no hidden fees, empowering customers to make informed decisions.
  • Mobile Accessibility: Optimize your platform for mobile devices, as many customers prefer to browse and buy tickets on their smartphones.
  • Customer Support: Provide exceptional customer support to address inquiries, concerns, and issues promptly, enhancing the overall customer experience.
  • Marketing and Promotion: Invest in marketing strategies to boost brand visibility and attract a dedicated customer base through targeted advertising, email campaigns, and social media promotion.

StubHub's success is rooted in offering an extensive selection of tickets for various live events, coupled with a user-friendly platform and transparent pricing. Aspiring e-commerce businesses looking to replicate this success should prioritize these factors while continuously improving the customer experience to build trust and foster loyalty in the competitive ticketing industry.

Get started with a look-alike marketplace like StubHub on Vendo!


  • Book a demo call: We’ll set you up with a demo marketplace 
  • Customize your Storefront: We’ll help you craft an on-brand shopping UX 
  • Onboard Brands: Pick from the Vendo brand catalog. Or invite your own.
  • Select Products: Curate product collections manually or automate it.
  • Embed products: Make your editorial content and newsletters shoppable 
  • Get Paid: Get paid as soon as products are shipped by the brands. 
  • Get Repeat Sales: Keep your customer relationship, emails, order history


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