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Case Study
Oct 27, 2023

Streamlabs Affiliate Revenue Success Tripled

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Streamlabs, a leading platform in the live streaming and content creation space, holds a significant position in providing tools and resources for streamers. With a strategic emphasis on affiliate links, Streamlabs recognizes the importance of sales commissions, particularly derived from product reviews and recommendations, as a substantial revenue stream. The integration of Vendo introduces an exciting opportunity for Streamlabs to potentially amplify its sales commissions—potentially experiencing a remarkable 3-5x increase. By seamlessly incorporating shoppable products and a user-friendly shopping experience into its platform, Streamlabs can strategically enhance its monetization efforts, providing streamers with additional avenues for revenue and an enriched experience for their audience.


Elevate your marketplace game with Vendo – the one-stop-shop catering to all your needs. From an automated platform for daily operations to a diverse brand catalog (or the ability to invite your own), merchandising tools, and multi-channel selling capabilities, Vendo provides ongoing daily support for the growth of your marketplace business.

Step into a new era of affiliate marketing with Vendo, where extended visitor engagement, secure customer data handling, and promising upselling opportunities take center stage.

Unlocking Success in Digital Publishing

Streamlabs is a live streaming platform and toolkit designed to empower content creators, particularly those on platforms like Twitch, YouTube, and Facebook Gaming. Launched in 2014, Streamlabs provides a suite of tools and services to enhance the live streaming experience, offering features such as donation processing, overlays, alerts, and chatbots. It has become a popular choice among streamers for its user-friendly interface and comprehensive set of functionalities.

Success Factors of Streamlabs

1. All-in-One Streaming Solution:

Streamlabs' success is built on its positioning as an all-in-one solution for live streamers. The platform consolidates various tools, including donation processing, overlays, and chatbots, streamlining the streaming process for content creators.

2. User-Friendly Interface:

A user-friendly interface is a key success factor for Streamlabs. The platform's intuitive design allows both novice and experienced streamers to easily navigate and customize their streaming setups without a steep learning curve.

3. Donation and Revenue Processing:

The integration of seamless donation and revenue processing capabilities sets Streamlabs apart. The platform facilitates direct monetary support from viewers through features like donation alerts, tipping options, and integrations with payment gateways.

4. Customizable Overlays and Alerts:

Streamlabs provides customizable overlays and alerts that enhance the visual appeal of live streams. Streamers can personalize their broadcast with overlays, animations, and alerts that engage viewers and create a more immersive experience.

5. Cross-Platform Compatibility:

Streamlabs' cross-platform compatibility is crucial for its success. The platform caters to streamers on multiple platforms, including Twitch, YouTube, and Facebook Gaming, allowing content creators to reach their audiences on their preferred platforms.

6. Chatbot Functionality:

The inclusion of chatbot functionality adds an interactive element to live streams. Streamers can automate chat responses, moderate discussions, and engage with viewers through chatbot features, enhancing the overall interactivity of the streaming experience.

7. Integration with Streaming Platforms:

Streamlabs seamlessly integrates with major streaming platforms, ensuring compatibility and easy setup. This integration allows streamers to utilize Streamlabs' features while broadcasting on platforms where their audience is most active.

8. Regular Updates and Features:

Streamlabs' commitment to regular updates and the introduction of new features keeps the platform dynamic. Continuous improvements and the addition of new functionalities demonstrate responsiveness to user feedback and evolving industry trends.

9. Community Support and Resources:

The availability of community support and resources, including forums, tutorials, and educational content, contributes to Streamlabs' success. Streamers can access a wealth of information to optimize their setups and troubleshoot issues.

10. Sponsorship and Partnerships:

Streamlabs' success is amplified through sponsorships and partnerships with gaming and tech-related companies. Collaborations with sponsors bring added value to streamers through exclusive perks and opportunities.

Streamlabs' Audience and Their Values

Streamlabs primarily caters to aspiring and established streamers who value a comprehensive and user-friendly toolkit to enhance their live streaming experience. The audience appreciates features that facilitate audience engagement and revenue generation.

Suggestions for Sustaining and Enhancing Success

1. Advanced Analytics and Insights:

Introduce advanced analytics and insights to help streamers understand viewer behavior, demographics, and engagement metrics. Providing data-driven insights can empower content creators to make informed decisions.

2. Enhanced Mobile Integration:

Improve mobile integration for streamers who prefer broadcasting from mobile devices. Offering a robust mobile experience with features like overlays and alerts enhances accessibility for on-the-go content creators.

3. Gamification and Viewer Interaction:

Explore gamification features to encourage viewer interaction. Implementing interactive elements, challenges, and rewards within the platform can foster a sense of community and engagement during live streams.

4. Virtual Goods and Merchandise Integration:

Facilitate integration with virtual goods and merchandise platforms to enable streamers to sell digital goods or merchandise directly through their streams. This can open up additional revenue streams for both streamers and Streamlabs.

5. AI-Powered Features:

Incorporate AI-powered features, such as automated content recommendations or intelligent chat moderation, to enhance the efficiency and effectiveness of streamers' interactions with their audience.

6. Enhanced Security Features:

Prioritize and enhance security features to protect both streamers and viewers. Implement measures to prevent fraudulent activities, secure donation transactions, and ensure a safe streaming environment.

7. Community Challenges and Events:

Facilitate community challenges and events directly within the platform. Streamlabs can create a space for streamers to host and participate in collaborative challenges, fostering a sense of camaraderie among content creators.

8. Virtual Events Hosting:

Explore the possibility of hosting virtual events or conferences within the Streamlabs platform. This can provide streamers with opportunities to collaborate, share insights, and connect with industry experts and influencers.

9. Inclusive Features for Different Genres:

Develop features that cater to streamers in various genres, including art, music, and non-gaming content. Ensuring inclusivity broadens Streamlabs' appeal and meets the needs of creators in diverse content categories.

10. Sustainability Initiatives:

Implement sustainability initiatives within the platform and encourage streamers to adopt eco-friendly practices. This can include promoting energy-efficient streaming setups and raising awareness about the environmental impact of live streaming.

In conclusion, Streamlabs' success lies in its all-in-one solution for streamers, user-friendly design, and commitment to continuous improvement. By staying innovative, addressing evolving user needs, and fostering a supportive community, Streamlabs can continue to be a leading platform in the live streaming ecosystem.

However, consider a different approach for monetizing your online audience to enhance your overall strategy.

Transform your affiliate sales strategy by creating your multi-brand marketplace on Vendo, possibly tripling your commission to 20-30%.

Beyond just extended user page time, anticipate an increase in customer data retention, fostering the growth of your email list and creating a wealth of future upselling opportunities.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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