Case Study
Aug 14, 2023

Squire mobile app case study

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Squire mobile app is a leading booking, payment, and management platform connecting people with top barbers nationwide. You can achieve their level of success by seamlessly incorporating in-app shopping into your mobile app with Vendo.By integrating Vendo into your mobile app, you can establish an in-app marketplace for users to buy products from domestic brands. This will result in 2-3 times higher sales commission on all local brand sales made through your app within your target market, surpassing other affiliate earnings.


Vendo is the ultimate marketplace hub, automating operations, providing a variety of brands to choose from, merchandising tools, multichannel sales options, and ongoing support for business expansion.

Squire mobile app success factors

1. Unique Business Model

Squire's innovative business model, combining technology and traditional services, has set them apart in the market.

2. Seamless User Experience

Prioritizing a seamless and user-friendly experience in their mobile app and service interactions, leading to high customer satisfaction.

3. Targeted Marketing and Branding

Implementing targeted marketing strategies to effectively reach their niche audience in the grooming and barbershop industry.

4. Strong Partnerships and Alliances

Forming strategic partnerships and alliances with barbershops and grooming establishments, expanding their network and service offerings.

5. Technological Innovation

Embracing technological innovation to streamline booking, payment, and customer management processes for both barbershops and customers.

6. Customer Engagement and Retention

Focusing on engaging customers through loyalty programs, personalized offers, and feedback mechanisms to foster long-term relationships.

7. Data-Driven Decision Making

Leveraging data analytics to make informed business decisions, optimize operations, and enhance customer experiences.

8. Scalability and Adaptability

Building a scalable infrastructure that can adapt to the evolving needs of barbershops and grooming businesses of varying sizes.

9. Exceptional Customer Support

Providing responsive and personalized customer support to ensure high levels of satisfaction and resolve any issues promptly.

10. Strong Leadership and Vision

Guided by strong leadership with a clear vision for the company's growth and impact in the grooming industry.

Suggestions for Squire's growth

1. Expand Service Offerings

Introduce additional services such as inventory management or marketing tools for partner barbershops to enhance their business operations.

2. Enhance Mobile App Capabilities

Invest in further enhancing the mobile app with features like virtual consultations, style recommendations, or in-app purchases for grooming products.

3. Geographic Expansion

Expand into new cities or regions to reach a wider customer base and attract more barbershops to join the platform.

4. Strategic Acquisitions

Consider acquiring complementary businesses or technologies that can add value to Squire's existing offerings and enhance the overall customer experience.

5. Customer Education and Engagement

Develop educational resources for both barbershops and customers to maximize the use of Squire's platform and foster deeper engagement.

6. Embrace Emerging Technologies

Explore integrating emerging technologies such as augmented reality for virtual hairstyling experiences or AI-driven trend analysis for barbershops.

7. Strengthen Brand Presence

Invest in brand-building activities such as sponsorships, industry events, or targeted advertising to increase visibility and brand recognition within the grooming industry.

8. Personalization and Customization

Offer personalized experiences within the app, such as tailored grooming recommendations based on individual preferences and previous appointments.

9. Employee Training and Development

Focus on developing a skilled workforce to drive innovation within Squire, ensuring that employees are equipped to support the company's growth and maintain service excellence.

10. Sustainability and Social Responsibility

Incorporate sustainable practices into Squire's operations, such as eco-friendly partnerships or initiatives that support the well-being of barbershop communities.

Suggestions for other businesses to replicate Squire's success

Leveraging Niche Industry Focus

Identify specific industry niches where technology can streamline operations and improve customer experiences, similar to Squire's focus on the grooming industry.

Embracing Seamless User Experience

Prioritize user experience in app or service interactions to ensure ease of use and high customer satisfaction, mirroring Squire's approach.

Forming Strategic Partnerships

Seek out strategic partnerships with relevant businesses or establishments to expand service offerings and reach a wider audience, akin to Squire's alliances with barbershops.

Embracing Technological Innovation

Embrace technological innovation to modernize traditional services, streamline processes, and offer added value to customers, following Squire's example.

Focusing on Data-Driven Decision Making

Utilize data analytics to inform strategic decisions, optimize operations, and enhance customer experiences, similar to how Squire leverages data for business insights.

Prioritizing Scalability and Adaptability

Build a flexible infrastructure that can scale with business growth and adapt to changing market dynamics, mirroring Squire's approach to scalability.

Providing Exceptional Customer Support

Offer responsive and personalized customer support to ensure satisfaction and retention, emulating Squire's commitment to exceptional customer service.

Fostering Strong Leadership and Vision

Establish strong leadership with a clear vision for the company's future growth and impact within their respective industry, drawing inspiration from Squire's leadership model.

Integrating Sustainability and Social Responsibility

Incorporate sustainable practices and social responsibility into business operations, aligning with Squire's commitment to supporting barbershop communities and sustainable practices.

Building a Culture of Innovation

Foster a culture of innovation and creativity within the organization, encouraging employees to contribute to the company's growth and innovation pipeline, akin to Squire's approach to fostering innovation.

Boost your mobile app ARPU using Vendo, where your users can shop for fantastic products from homegrown brands. Increase your affiliate sales commission to 20-30%, tripling the industry standard and providing 3-5 times more than conventional affiliate links.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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