Case Study
Dec 14, 2023

SPOONFLOWER Multi-Vendor Marketplace Case Study And How to Start Your Own

Written by is an innovative online marketplace where artists and designers sell their custom fabric, wallpaper, and home decor creations. It's a vibrant community and platform for unique, on-demand, and personalized design products. Got an idea for an online marketplace? Give Vendo a shot.

Vendo is super user-friendly and won't cost you much. In no time at all, like a few days, you can have your marketplace up and running. You'll be able to showcase awesome products from domestic brands without the hassle of dealing with lots of inventory or shipping. Vendo handles the tough bits, letting you focus on creating a unique and awesome marketplace.


Vendo is also a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business. Crafting a Colorful Tale in the Design Marketplace with a Creative Affiliate Program The Fabric of Digital Design Success began as a unique idea in the online marketplace, allowing independent artists to sell their custom fabric, wallpaper, and home decor designs. They quickly spun a success story, with thousands of artists joining the platform, and a customer base that spans the globe. The numbers are impressive: Spoonflower boasts millions of unique designs, catering to a wide array of tastes and styles.

A Canvas for Creativity

What sets Spoonflower apart? It's their incredible diversity of designs and the power they give to both artists and customers. Artists from all over the world can upload their designs and sell them, while customers get to choose from an almost endless variety of patterns for their fabric and wallpaper needs. This model has created a vibrant community of creators and consumers.

Empowering Artists and Designers

Spoonflower success hinges on its artist-centric model. By providing a platform where artists can freely express their creativity and earn from their work, Spoonflower has become more than a marketplace; it's a community where art and commerce thrive together. This approach has resonated with artists and customers alike, fostering a loyal following.

Unrolling Profits: The Affiliate Program

Spoonflower affiliate program adds another layer to their success story. Bloggers, influencers, and creatives in the design space can promote Spoonflower’s products and earn commissions on sales made through their referrals. This program not only drives more traffic and sales but also strengthens the community around Spoonflower.

Replicating Spoonflower Creative Marketplace Magic

Inspired by Spoonflower? To replicate their success, focus on a niche that blends creativity with commerce, like custom fabrics and wallpapers. Build a platform that empowers independent creators and offers customers unique products. An effective affiliate program can amplify your reach and strengthen your community. Keep the platform artist-friendly and customer-centric, and you could weave your own success story in the online marketplace arena.

Get started with a marketplace like Spoonflower on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.


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