Case Study
Jun 7, 2023

Splitwise mobile app case study

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Splitwise mobile app is a popular expense-sharing platform with over 10 million users. Vendo could be a convenient way for an app like splitwise to make more money. Integrate Vendo into your mobile app to create an in-app marketplace where users can buy products from domestic brands. You'll earn 2-3x higher sales commission on average than other affiliates.


Vendo is the ultimate marketplace platform, automating operations, providing a variety of brands, merchandising tools, multichannel sales options, and ongoing support for your business expansion.

Main success factors of Splitwise mobile app

Simplified Expense Tracking: Splitwise's user-friendly interface for tracking shared expenses has been a key factor in its success.

Multi-Platform Accessibility: Availability across various platforms and devices has increased convenience for users.

Transparent Debt Tracking: The platform's ability to transparently track debts and balances has enhanced user trust.

Group Expense Management: Effective tools for managing group expenses have made Splitwise a go-to platform for social and professional groups.

Integration with Payment Platforms: Seamless integration with popular payment platforms has streamlined settling debts.

Data Security and Privacy: Prioritizing data security and privacy has built trust among users.

Collaborative Features: The ability to add notes, images, and comments to expenses has facilitated collaboration among users.

International Support: Offering multi-currency support and language options has expanded its global user base.

Customer Support: Responsive customer support has contributed to user satisfaction and retention.

Referral Programs: Implementing effective referral programs has fueled user acquisition and growth.

Suggestions for Growth

Expense Analytics: Introduce tools for users to gain insights into their spending patterns and trends.

Bill Splitting Integration: Partner with businesses to integrate bill splitting features directly into payment platforms.

Financial Goal Setting: Incorporate features to help users set and track financial goals within the app.

Expense Categorization: Enhance expense categorization features to provide more detailed insights.

Personal Finance Education: Offer resources and guides to help users improve their financial literacy.

Partnerships with Banks: Collaborate with financial institutions to offer specialized services or benefits to users.

Investment Integration: Provide options for users to seamlessly track and split investment expenses.

Automated Savings Integration: Partner with savings platforms to allow users to automate savings based on their Splitwise data.

Business Expense Management: Expand offerings to cater to the expense management needs of small businesses and freelancers.

Localized Features: Develop features tailored to specific regions or cultural preferences to enhance user engagement.

Suggestions for other businesses to replicate Splitwise's success

User-Friendly Interface and Experience

Prioritize intuitive and user-friendly design to simplify expense tracking and sharing.

Multi-Platform Accessibility

Ensure seamless accessibility across various devices and platforms to maximize user convenience.

Transparent Debt Tracking

Implement transparent debt tracking features to build trust and reliability among users.

Integration with Payment Platforms

Forge partnerships with popular payment platforms to enable seamless settlement of shared expenses.

Data Security and Privacy

Place a strong emphasis on data security and privacy to instill confidence in users.

Collaborative Features

Incorporate collaborative tools such as comments, notes, and image sharing to facilitate effective group expense management.

International Support

Offer multi-currency support and language options to attract a diverse user base.

Customer Support

Provide responsive and effective customer support to enhance user satisfaction and retention.

Referral Programs

Implement referral programs to incentivize user acquisition and organic growth.

Continuous Improvement

Regularly update and improve the platform based on user feedback and evolving industry trends.

Optimize your mobile app ARPU using Vendo, allowing your users to shop for exceptional products from domestic brands. Triple your affiliate sales commission to 20-30%, offering 3-5 times more than most affiliate links.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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