Case Study
Oct 14, 2023

Sourcerie multi-vendor marketplace success

Written by is an online marketplace that has redefined the beauty shopping experience. It is the world's first community-powered recommendation platform for beauty, where over 300,000 user reviews serve as the backbone of personalized product recommendations. This innovative platform connects users with the most suitable beauty products, eliminating the guesswork and offering a curated selection of items based on individual needs and preferences.

Vendo makes launching your own multi-vendor marketplace easier and more cost-effective than ever before. You can initiate the sale of products from a variety of vendors and be up and running in just a matter of days, all while avoiding the challenges of inventory management and shipping.

Vendo operates with a streamlined dropshipping approach, taking the logistical complexities off your plate and enabling you to concentrate on expanding your marketplace.


Sourcerie's History

Kristin Cardwell and Alex Beyer, the founders of, have backgrounds in tech, beauty, and startups. Their personal experiences with skincare struggles, especially eczema, inspired them to create a platform where recommendations from people with similar issues could be scaled. To develop the platform, they conducted extensive research, engaged with consumers and industry leaders, and ran trial groups to fine-tune their recommendation engine.

The duo secured £1.8 million in pre-seed funding, which allowed them to build the team required to launch the platform. Their approach to entrepreneurship focused on solving a problem rather than starting with a predefined solution. This emphasis on problem-solving, coupled with their complementary skills and partnership, has been key to their startup journey.

What Sets Sourcerie Apart stands out for several reasons:

Community-Powered Recommendations

The heart of lies in its community-driven approach. Over 300,000 user reviews serve as the foundation for personalized product recommendations. These reviews come from people who have experienced similar skincare concerns, making the recommendations incredibly trustworthy.

Personalized Shopping

Users can create a profile on, allowing them to receive personalized product recommendations tailored to their specific needs, skin type, age, goals, sensitivity, and concerns. This personalization extends across multiple brands and retailers, providing a seamless and curated shopping experience.

Shop by Brand or Need

The platform allows users to shop by their preferred brands or specific needs. Whether you're dealing with acne, sensitive skin, dry skin, or other concerns, has you covered.

Beauty Club offers an exclusive beauty club, which grants members access to discounts and free product drops. Becoming a part of this community not only enhances your shopping experience but also provides valuable insights and rewards for reviews.

Founder's Vision

Co-founder Kristin Cardwell, who, along with her co-founder Alex Beyer, has experienced skincare challenges firsthand, envisioned as a solution to simplify self-care. Her personal struggles with eczema led to the idea of a community-based beauty platform. is the embodiment of this vision

Data-Driven Personalization

The platform's recommendation engine is powered by hundreds of thousands of user reviews and considers over three billion distinct user profiles. This data-driven approach ensures that product recommendations are tailored to each individual with over 90% accuracy.

Inclusivity brings together multiple e-commerce stores, brands, and retailers to offer a truly bespoke and curated shopping experience. It caters to the diverse needs of its users by considering skin type, sensitivity, age, skin tone, and specific skin conditions.

Empowering Consumers

In an increasingly complex beauty market, simplifies the shopping process by providing objective, data-driven personalization based on the trusted experiences of others. This empowers consumers to make more informed decisions about their beauty products.

How to Replicate's Success

To replicate the success of, consider the following key points:

Identify a Real Problem

Start by identifying a genuine problem or pain point that you are passionate about solving.

Community-Powered Data

Leverage the power of user-generated content and data to create a recommendation engine or personalized experience.


Make your platform inclusive by considering the diverse needs and preferences of your users.

Problem-Solving Mindset

Approach entrepreneurship as a series of problem-solving tasks, and ensure you have a compatible and complementary co-founder.

Securing Funding

Seek financial support from angel investors and venture funds to build the team and technology you need.

Data-Driven Approach

Use data and technology to personalize and enhance the user experience.

In conclusion, has successfully disrupted the beauty industry by focusing on community-driven data, personalized recommendations, and inclusivity. With its innovative approach, it has set a new standard for the way consumers discover and shop for beauty products. Entrepreneurs seeking to replicate its success can learn valuable lessons from its founders' journey and the principles that underpin the platform's operation.

Get started with a marketplace like Sourcerie on Vendo!

How to quickly start your own multi-vendor marketplace on Vendo and go live in just a few days

  1. Sign Up and Start a Free Trial: Begin by signing up for Vendo's free trial to explore its features and capabilities.
  2. Configure a Storefront: Create a storefront that aligns with your brand identity, ensuring a cohesive and on-brand appearance.
  3. Onboard Brands: Invite your preferred brands or choose from Vendo's brand catalog to enrich your product offerings.
  4. Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demands.
  5. Start Selling: Link to your marketplace on your website, share it on social media, and include it in your newsletters to reach a broader audience.
  6. Get Paid Quickly: Get paid as soon as products are shipped by the vendors.


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