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Case Study
Jul 11, 2023

Songkick affiliate program success tripled

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Songkick.com is a highly acclaimed platform dedicated to providing comprehensive coverage of live music events, offering a diverse range of news, features, and insights in the realm of concerts and festivals. It has successfully enhanced its revenue streams by leveraging affiliate programs. With Vendo, online media businesses are able to 3-5x their sales commission by launching an online dropshipping marketplace. Here’s how.

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Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

Your ultimate live music hub

Songkick.com, a leading online platform dedicated to live music events, has earned acclaim for its comprehensive coverage of concerts, festivals, and artists. Boasting over 15 million monthly users, the platform serves as a go-to destination for music enthusiasts seeking real-time updates and personalized recommendations.

The success of Songkick as an online publishing business is rooted in its user-centric approach and innovative features. 

With a personalized tracking system, seamless integration with streaming services, and a robust social media presence, Songkick engages users and fosters a sense of community among music lovers.

A Wide Range of Viewers and Value Proposition

Songkick's clientele spans a broad demographic, from ardent concertgoers to casual music lovers. The value of the platform is found in its capacity to provide timely and accurate information to assist in organizing unforgettable live music experiences by curating bespoke concert suggestions based on user interests.

Whether you're a fervent fan eager to catch every show or someone seeking new musical adventures, Songkick ensures a personalized journey through the dynamic world of live music.

With a commitment to user satisfaction, Songkick stands as a reliable companion, connecting millions to the pulse of the music scene with its real-time updates and tailored recommendations.

Key factors for replicating songkick success

Aspiring entrepreneurs looking to replicate Songkick's success should prioritize understanding and catering to the specific needs of their target audience. Building a comprehensive database, leveraging technology for personalized recommendations, and forming partnerships with industry players are crucial considerations.

By adopting a user-centric approach and embracing innovation, aspiring ventures can not only meet but exceed the expectations of their audience, establishing themselves as indispensable sources in their respective niches. 

The journey to success involves not only understanding the market dynamics but also staying agile and responsive to the ever-evolving landscape of online publishing and user preferences.

User Experience as a Priority

Ensuring a user-friendly platform accessible across various devices is paramount. Features such as alerts for upcoming events and seamless integration with streaming services enhance the overall user experience and contribute to the platform's value proposition.

In a digital era where convenience is key, Songkick sets the standard by providing an intuitive interface that empowers users to effortlessly navigate through a plethora of live music options, solidifying its status as a go-to destination for music enthusiasts worldwide.

Diversifying Revenue Streams Beyond Affiliate Program

To mirror Songkick's achievements, entrepreneurs should explore revenue diversification beyond traditional advertising. While affiliate links play a role, alternative methods like sponsored content, premium subscriptions, or exclusive event partnerships can maximize earnings and ensure financial sustainability.

By embracing a multi-faceted approach to monetization, businesses can not only enhance their bottom line but also build stronger relationships with their audience, offering diverse and valuable content experiences that resonate with their user base.

This adaptability and innovation in revenue streams will position them for long-term success in the competitive landscape of online publishing.

Vendo helps in maximizing potential

Basically, Songkick.com's success is attributed to its commitment to user satisfaction, innovative features, and a comprehensive approach to live music event coverage. Replicating this success involves understanding the target audience, forming strategic partnerships, prioritizing user experience, and exploring diverse revenue streams beyond affiliate links. 

Continuous exploration of additional avenues remains crucial for content websites in this space to maximize their financial potential.

There is, however, an additional and perhaps more lucrative method of making money from your internet fan base.

Your affiliate sales commission could increase to 20–30% if you launch your own multi-brand Vendo marketplace, at least tripling it. Compared to affiliate program, that is three to five times more.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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