Case Study
Nov 14, 2023

Smule mobile app case study

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Smule mobile app is a social media platform that allows users to sing and make music with friends and major artists around the globe.By enabling in-app shopping using Vendo, an app like Smule could effortlessly diversify its revenue streams. Add Vendo to your mobile app through a WebView to establish your own in-app marketplace, allowing users to explore and purchase products from local brands, while earning a commission on every transaction.


Improve your mobile app's ARPU with Vendo, where users can browse and purchase exceptional products from local brands, while benefiting from an increased 20-30% affiliate sales commission


Smule has over 50 million monthly active users, with more than 20 million songs performed daily on its platform. The app has been downloaded over 200 million times worldwide, making it a dominant force in the music-focused social networking space.

Main success factors of Smule mobile app

Engaging User Experience: Smule's success can be attributed to its engaging user experience, which allows users to create music collaboratively and share their performances with a global community.

Celebrity Collaborations: Partnering with major artists and celebrities has been a key success factor for Smule, as it enhances the platform's appeal and attracts a wider user base.

Global Reach: Smule's ability to reach a global audience has contributed significantly to its success. The platform supports multiple languages and musical genres, catering to diverse cultural preferences.

Innovative Features: Smule's continuous introduction of innovative features, such as live group performances and video filters, has kept the platform fresh and engaging for users.

Community Engagement: Building a strong sense of community among its users through features like comments, likes, and collaborations has been crucial to Smule's success.

Technology Integration: Leveraging technology to enable real-time duets and group performances has set Smule apart in the competitive social media landscape.

Monetization Strategy: Smule's successful monetization strategy, including in-app purchases and premium subscriptions, has contributed to its financial success.

Suggestions for growth of Smule

Enhance Artist Collaborations: Strengthen partnerships with major artists and expand collaborations to offer exclusive content and experiences to users.

Personalized Recommendations: Implement advanced algorithms to provide personalized song recommendations based on user preferences and behavior.

Live Event Integration: Integrate live events and concerts within the platform to provide users with unique, real-time experiences and interactions with their favorite artists.

Augmented Reality Features: Introduce augmented reality (AR) features for enhanced user engagement, allowing users to create immersive music videos and performances.

Localized Content Creation: Facilitate the creation of localized content by partnering with regional artists and influencers to appeal to diverse cultural audiences.

Educational Initiatives: Launch educational initiatives within the app, such as vocal training programs or music lessons, to attract aspiring musicians and singers.

Social Media Integration: Strengthen integration with other social media platforms to enable seamless sharing of user-generated content and attract new users.

Community Challenges and Competitions: Organize regular community challenges and competitions to encourage user participation and foster a sense of friendly competition.

Accessibility Improvements: Focus on accessibility by enhancing features for users with disabilities, ensuring an inclusive experience for all users.

Data-Driven Innovation: Utilize data analytics to identify trends, user behaviors, and preferences, driving continuous innovation and improvement of the platform.

Suggestions for other businesses to replicate success

Engaging User Experience: Prioritize creating an engaging and intuitive user experience that encourages active participation and collaboration.

Artist Collaborations: Forge partnerships with artists and influencers to offer exclusive content and experiences, attracting a wider user base and enhancing the platform's appeal.

Global Reach: Cater to a global audience by supporting multiple languages, musical genres, and cultural preferences, ensuring inclusivity and broad appeal.

Innovative Features: Continuously introduce innovative features that keep the platform fresh and engaging, such as live group performances, video filters, and interactive elements.

Community Engagement: Foster a strong sense of community among users through interactive features like comments, likes, and collaborative opportunities, encouraging active participation.

Technology Integration: Leverage technology to enable real-time collaborations, group performances, and seamless user interactions, enhancing the overall user experience.

Monetization Strategy: Develop a sustainable monetization strategy through in-app purchases, premium subscriptions, and other value-added services that align with user preferences.

Personalized Recommendations: Implement advanced algorithms to provide personalized content recommendations based on user behavior and preferences, enhancing user satisfaction.

Live Event Integration: Integrate live events and interactive experiences within the platform to offer users unique, real-time interactions with their favorite content creators or celebrities.

Localized Content Creation: Facilitate the creation of localized content by partnering with regional artists and influencers to appeal to diverse cultural preferences and expand the platform's reach.

Maximize your mobile app's ARPU with Vendo, enabling users to discover and buy fantastic products from local brands. Triple your affiliate sales commission to 20-30%, offering 3-5 times more earnings than most affiliate links.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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