Case Study
Oct 25, 2023

Slate Affiliate Revenue Success Tripled

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Slate, a prominent player in the digital media landscape, is known for its thought-provoking content and diverse perspectives across various topics. Slate strategically employs affiliate links to bolster its revenue streams and effectively engage its broad audience. Sales commissions, particularly generated from content such as opinion pieces, reviews, and recommended products, constitute a significant and dynamic revenue stream for digital media enterprises.

With the integration of Vendo, Slate has the potential to substantially increase its sales commissions—potentially experiencing a 3-5x boost—by seamlessly incorporating shoppable products and a user-friendly shopping experience into its platform. This strategic move not only enhances opportunities for revenue growth but also provides Slate's audience with a more interactive and seamless way to engage with products and ideas recommended in their favorite content. Here's how this integration could unfold for Slate.


Vendo is your go-to destination for all things marketplace. As a one-stop-shop, it offers a platform automating daily operations, a curated brand catalog (or the option to invite your own), merchandising tools, and the flexibility to sell through various channels. Rely on Vendo for ongoing daily support as your marketplace business flourishes.

Vendo breaks free from the limitations of traditional affiliate links, offering sustained visitor engagement, robust protection of customer data, and pathways to successful upselling endeavors.

Unlocking Success in Digital Publishing

Slate, founded in 1996, is a prominent online magazine that covers a wide range of topics, including news, politics, culture, and technology. Known for its distinctive voice, insightful commentary, and diverse content, Slate has become a trusted source of analysis and opinion pieces for an intellectually curious audience.

Success Factors For Slate:

Opinionated and Distinctive Voice:

One of Slate's key success factors is its opinionated and distinctive voice. The platform encourages writers to express their perspectives openly, fostering a unique and engaging style that resonates with readers seeking thoughtful commentary.

Diverse Content Verticals:

Slate covers a diverse array of topics and content verticals, including news, politics, culture, technology, and more. This diversity allows the platform to attract a broad audience with varied interests, contributing to its overall success.

In-Depth Analysis and Commentary:

Slate is known for providing in-depth analysis and commentary on current events and cultural phenomena. The platform goes beyond surface-level reporting, offering readers insightful perspectives and thought-provoking analyses.

Podcasts and Multimedia Content:

Slate has successfully embraced multimedia content, including podcasts. The platform's podcasts cover a range of topics and feature engaging discussions, expanding its reach and catering to audiences who prefer audio content.

Interactive Features and User Engagement:

Interactive features and user engagement play a role in Slate's success. The platform encourages reader interaction through comments sections, polls, and discussions, fostering a sense of community among its audience.

Adaptation to Digital Publishing:

Slate has effectively adapted to the digital publishing landscape. Its online format allows for timely and responsive coverage of breaking news and trending topics, meeting the preferences of a digitally connected audience.

Thoughtful Long-Form Journalism:

The inclusion of thoughtful long-form journalism sets Slate apart. The platform publishes in-depth articles that explore complex issues, providing readers with a deeper understanding of the subjects at hand.

Brand Consistency and Editorial Independence:

Slate has maintained brand consistency and editorial independence. The platform's commitment to a distinct editorial voice and the freedom for writers to express diverse opinions contributes to its credibility and appeal.

Humor and Wit in Content:

The infusion of humor and wit into its content is a success factor for Slate. The platform uses a lighthearted and often humorous tone, making complex topics more accessible and entertaining for its readers.

Mobile Optimization and Accessibility:

Recognizing the prevalence of mobile device usage, Slate has optimized its content for mobile platforms. This commitment to accessibility ensures that readers can engage with Slate's content seamlessly across various devices.

Slate’s Audience and Value Proposition:

Understanding the Audience:

Slate's audience consists of intellectually curious individuals who appreciate thoughtful analysis, diverse opinions, and engaging commentary. The platform attracts readers interested in staying informed about current events and cultural trends from a unique perspective.

Value Proposition:

Slate's value proposition lies in providing a distinctive and opinionated take on news, politics, culture, and more. The platform offers readers a blend of insightful commentary, in-depth analysis, and entertaining content, catering to those seeking a fresh and engaging perspective.

Categories of Value:

  • Distinctive Commentary: Slate provides a distinctive voice and opinionated commentary on a wide range of topics, offering readers a unique perspective.
  • Diverse Content: The platform covers diverse content verticals, ensuring that readers with varied interests find relevant and engaging articles.
  • Interactive Community: Slate fosters an interactive community through features like comments sections, encouraging reader engagement and discussion.

Suggestions for Replicating Success:

Develop a Distinctive Voice: Encourage writers to develop a distinctive and opinionated voice, allowing for a unique editorial style that resonates with the audience.

Cover Diverse Content Verticals: Embrace diversity in content by covering a wide range of topics and content verticals to attract a broad audience with varied interests.

Prioritize In-Depth Analysis: Provide in-depth analysis and commentary on current events, politics, and cultural phenomena, offering readers thoughtful perspectives and insights.

Explore Multimedia Content: Consider incorporating multimedia content, such as podcasts and videos, to diversify the content offering and cater to audiences who prefer alternative formats.

Facilitate User Engagement: Foster user engagement through interactive features, comments sections, and discussions to create a sense of community among readers.

Adapt to Digital Publishing: Embrace digital publishing, ensuring timely and responsive coverage of breaking news and trending topics to meet the preferences of a digitally connected audience.

Invest in Long-Form Journalism: Include thoughtful long-form journalism in the content strategy, allowing for in-depth exploration of complex issues and providing readers with comprehensive insights.

Maintain Editorial Independence: Uphold editorial independence and brand consistency, allowing writers the freedom to express diverse opinions and perspectives.

Infuse Humor and Wit: Incorporate humor and wit into content, making complex topics more accessible and entertaining for readers while maintaining a level of intellectual engagement.

Optimize for Mobile Accessibility: Recognize the importance of mobile device usage and optimize content for mobile platforms, ensuring a seamless and accessible reading experience across various devices.

In conclusion, Slate's success is built on its distinctive voice, diverse content, and commitment to providing thoughtful analysis. Replicating this success involves embracing diverse topics, encouraging a unique editorial style, and fostering an engaged community of intellectually curious readers.

Even so, there's another avenue to cash in on your online audience, and it might be even more rewarding.

Launching your own multi-brand marketplace on Vendo could, at the very least, triple your affiliate sales commission, reaching an impressive 20-30%. This represents a significant increase, providing 3-5 times more than the returns from traditional affiliate links.

Furthermore, the extended duration users spend on your pages not only boosts customer data retention but also sets the stage for expanding your email list and exploring various opportunities for upselling in the future.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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