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Case Study
Dec 13, 2023

Slate affiliate program success tripled

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Slate, established in 1996, operates as a daily online magazine and podcast network. Serving as a versatile publication, Slate provides insightful analysis and commentary across a spectrum of topics, encompassing politics, news, business, technology, and culture. It has successfully capitalized on affiliate programs contributing significantly to its financial success. With Vendo, online media businesses are able to 3-5x their affiliate sales commission by launching an online dropshipping marketplace. Here’s how.

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Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

Where intelligence meets innovation in online reading

One of the leading online publishing platforms is Slate.com, which provides a wide range of content covering news, politics, culture, and other topics. Since its debut as an online journal, Slate.com has grown to become a reputable resource for intelligent and provocative writing that appeals to a diverse readership.

In addition to its superior journalism, Slate.com stands out for its innovative use of technology and design. The platform makes an investment in designing an intuitive user experience so that users can easily browse through a wide range of subjects. Slate.com's commitment to remaining at the forefront of technology advancements and web design enhances the entire user experience and establishes it as a favorite among readers looking for thought-provoking material.

Building a diverse community of thoughtful readers

From avid readers to professionals in various fields, Slate.com has successfully cultivated a community that values the depth and breadth of its articles. This engagement with a diverse demographic reflects Slate.com's ability to resonate with readers from different walks of life, creating a virtual space where ideas are exchanged, and perspectives are enriched.

The platform's audience represents a wide array of individuals with a shared passion for thoughtfully curated content spanning news, politics, and culture.To emulate Slate.com's success, aspiring publishers should prioritize a deep understanding of their target audience. Conducting thorough market research becomes pivotal in identifying specific demographics, understanding their interests, and discerning content gaps within the digital landscape. 

This strategic approach allows publishers to carve out a unique and resonant space in the online realm.

Slate.com's winning formula for financial success

Renowned for its robust editorial voice and clever perspectives on current events, Slate has garnered multiple accolades, including the prestigious National Magazine Award for General Excellence Online. Owned by Graham Holdings Company, the platform sustains itself through a combination of advertising and subscription revenues.

Slate.com likely selects affiliates thoughtfully, aligning them with its content and audience to ensure that the endorsed products or services remain pertinent to its readership. Seamlessly incorporating affiliate links into relevant content is a strategy employed to improve the user experience, as Slate.com can organically encourage clicks by naturally recommending products or services within its articles. 

Critical to this process is the commitment to transparency, where Slate.com probably discloses its affiliations to the audience. This practice not only builds trust but also guarantees openness in the platform's methods of monetization This may involve strategic partnerships, sponsored content, events, or even e-commerce ventures. Maximising revenue requires a dynamic approach, and learning from this model can guide publishers in achieving long-term financial success.

Boosting earnings via affiliate marketing

Slate.com shows us how to do really well in online publishing, especially when it comes to different topics. They're great at keeping a lot of different people interested, and this teaches us that having special plans for our content and trying new things is important. If you want to start your own online publishing thing, look at how Slate.com did it. Try different ideas, and make sure you have different ways to make money, so it can be strong and important online.

But there’s another way to monetize your online audience which might be even more rewarding.

Starting your own multi-brand marketplace on Vendo could, at a minimum, triple your affiliate sales commission elevating it to 20-30%. That’s 3-5x more than with affiliate links.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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