Case Study
Dec 30, 2023

Skims eCommerce Case Study and How to Start a Look-Alike Marketplace

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Skims is a fashion brand offering a range of shapewear, loungewear, and undergarments designed for comfort and style. Thinking about kicking off a look-alike eCommerce business in a marketplace model? Vendo's your answer. It makes the whole process super straightforward, so you can start selling a wide range of great products from cool brands really quickly.

Vendo streamlines the procedure of establishing a thriving eCommerce marketplace, granting access to a broad range of products from domestic brands. With Vendo handling inventory and shipping logistics, you can channel your energies into delivering exceptional customer service, efficiently launching and managing your marketplace, all while maintaining your primary focus on what genuinely matters – your customers.


Vendo is also a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

Skims Ecommerce Triumph

Introduction to Skims
Skims, a trailblazing brand in the fashion industry, is redefining the concept of underwear, loungewear, and shapewear for the contemporary era. With a deep understanding of the need for undergarments that not only provide comfort but also enhance body contours, Skims has introduced a line of innovative products designed to empower women. The brand specializes in creating items that cater to a wide array of body types, ensuring that every woman can find the perfect fit and style to feel confident and supported. The extensive product lineup includes a variety of bodysuits, shapewear, underwear, and loungewear, available in multiple styles and colors to suit individual preferences and needs.

Skims: Ecommerce Triumph

  • Inclusive Range: Skims' commitment to inclusivity is reflected in its diverse size range and color options, ensuring that there's something for every woman.
  • Online Shopping Experience: The brand's e-commerce platform provides a seamless and user-friendly shopping experience, making it easy for customers to find and purchase their desired items from the comfort of their homes.

Top-Selling Product Categories and Examples

Shaping Solutions:
At the heart of Skims' offerings is a collection of products designed to sculpt and enhance the body's natural shape.

  1. Body-Enhancing Shapewear: High-quality shapewear that smooths and contours, offering targeted support where it's needed most.
  2. Sculpting Bodysuits: Versatile bodysuits that provide a seamless foundation for any outfit, ensuring a sleek and polished look.
  3. Compression Leggings: Leggings designed not just for comfort but also for providing a flattering, sculpted silhouette.

Loungewear Luxuries:
Understanding the importance of relaxation and comfort, Skims offers a range of luxurious loungewear.

  1. Cozy Lounging Sets: Soft and stylish sets that are perfect for relaxing at home, combining comfort with chic design.
  2. Soft Robes: Plush robes that envelop the body in warmth and softness, ideal for unwinding after a long day.
  3. Comfortable Sleepwear: Sleepwear that promises a good night's rest, made from fabrics that are gentle on the skin and pleasing to the touch.

Undergarment Essentials:
Skims provide a foundational layer of support and comfort with its selection of everyday undergarments.

  1. Everyday Underwear: A variety of underwear styles from briefs to thongs, made with soft, stretchy fabrics for the ultimate in daily comfort.
  2. Supportive Bras: Bras designed to offer support without sacrificing style, available in a range of styles to suit different needs and preferences.
  3. Seamless Panties: Panties that provide a smooth and invisible look under clothing, ensuring no lines or bunching.

Skims has successfully established itself as a brand that understands and caters to the modern woman's need for undergarments that are both functional and fashionable. By combining innovative designs with a commitment to inclusivity and comfort, Skims is not just selling products; it's promoting a feeling of confidence and empowerment. 

As the brand continues to expand its offerings and reach, it remains dedicated to its mission of providing shaping solutions, luxurious loungewear, and essential undergarments that help women feel their best every day. Whether seeking support, comfort, or a confidence boost, Skims offers a carefully curated selection of products designed to meet those needs and more.

Key Success Factors for Your Ecommerce Business

  1. Innovation in Solutions: Focus on providing unique and effective solutions to meet customer needs.
  2. Diverse Product Range: Offer a wide variety of products within your niche to cater to various preferences.
  3. Body-Inclusive Branding: Promote body positivity and inclusivity in your brand messaging.
  4. Quality Materials: Ensure your products are crafted from high-quality, comfortable materials.
  5. Precise Sizing Options: Provide a range of sizes to accommodate all body types.
  6. Efficient Supply Chain: Optimize inventory management and distribution for timely deliveries.
  7. User-Friendly Website: Create a seamless online shopping experience for customers.
  8. Customer Engagement: Establish strong customer relationships through responsive support.
  9. Celeb Endorsement: Leverage endorsements from influencers and celebrities to boost brand visibility.
  10. Feedback Integration: Continuously adapt and improve based on customer feedback.

By incorporating these success factors, you can increase your chances of emulating Skims ecommerce success while tailoring them to suit your unique business and industry.

Get started with a look-alike marketplace like Skims on Vendo!


  • Book a demo call: We’ll set you up with a demo marketplace 
  • Customize your Storefront: We’ll help you craft an on-brand shopping UX 
  • Onboard Brands: Pick from the Vendo brand catalog. Or invite your own.
  • Select Products: Curate product collections manually or automate it.
  • Embed products: Make your editorial content and newsletters shoppable 
  • Get Paid: Get paid as soon as products are shipped by the brands. 
  • Get Repeat Sales: Keep your customer relationship, emails, order history


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