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Case Study
Dec 11, 2023

SiriusXM affiliate program success tripled

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SiriusXM.com is a distinguished platform that stands at the forefront of entertainment, offering a diverse range of news, features, and insights spanning film, television, music, and digital media. SiriusXM.com has successfully capitalized on affiliate programs, contributing significantly to its financial success. With Vendo, online media businesses are able to 3-5x their affiliate sales commission by launching an online dropshipping marketplace. Here’s how.

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Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

Cracking the code for digital publishing success

SiriusXM.com, a premier online destination in the entertainment sector, has positioned itself as the ultimate hub for extensive coverage of film, television, music, and digital media. Since its inception in 1905, SiriusXM.com has not only adapted to the dynamic digital landscape but has thrived by delivering a unique combination of breaking news, in-depth analysis, and exclusive features. Boasting remarkably high user traffic, the website's success underscores its significant influence in the industry.

The key to SiriusXM.com's triumph lies in its adeptness at providing timely and exclusive content that resonates profoundly with its target audience. By consistently staying ahead of industry trends, SiriusXM.com caters to the diverse interests of entertainment enthusiasts and industry professionals alike, solidifying its position as a leading authority in the ever-evolving entertainment landscape.

Elevating entertainment journalism

SiriusXM.com distinguishes itself through a steadfast commitment to high-quality journalism and insider perspectives, fostering trust among its diverse readership. Its audience spans a wide spectrum of individuals deeply passionate about the entertainment industry, ranging from avid cinephiles to seasoned industry insiders. 

This inclusive approach engages with a diverse demographic, forming a community that values the platform's rich and expansive content. The website's audience highly values its exhaustive coverage, exclusive interviews, and authoritative industry insights. To emulate SiriusXM.com's success, aspiring publishers should prioritise a nuanced understanding of their target audience.

Essential to this approach is conducting thorough market research to identify niche interests and content gaps, enabling the carving out of a unique space in the digital realm. Furthermore, leveraging data analytics to comprehend audience behavior and preferences empowers publishers to tailor content strategies for maximum impact.

Drawing from innovative publishing approach

Building a successful online publishing business requires a commitment to innovation and adaptation. Variety.com's success can be attributed, in part, to its embrace of multimedia content, user-friendly interfaces, and seamless integration with social media. Aspiring publishers should invest in these elements to create a compelling and immersive online experience.

Do you know that its diversified revenue streams, including affiliate marketing, contribute significantly to its financial sustainability. While affiliate programs represent a key monetization method, successful online publishing businesses often explore alternative revenue streams. 

This may involve strategic partnerships, sponsored content, events, or even e-commerce ventures. Maximizing revenue requires a dynamic approach, and learning from Variety.com's model can guide publishers in achieving long-term financial success.

Optimizing revenue via affiliate marketing program

Particularly in its niche markets, Inverse.com is a bright example of success in the internet publication space. The platform's ability to effectively engage a diverse range of users highlights the need of tailored content strategies and a dedication to creativity. 

The story of Inverse.com offers young publishers insightful advice on how to build a strong and influential online presence by integrating strategic components and investigating a variety of revenue streams.

However, there is another, perhaps more lucrative, option to monetize your internet following.

Creating your own multi-brand marketplace with Vendo increases your sales commission, bringing it to 20–30%. Three to five times as much as using affiliate programs.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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