Case Study
Dec 31, 2023

Simon eCommerce Case Study and How to Start a Look-Alike Marketplace

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Simon Property Group is a real estate company specializing in shopping malls and retail properties. If you're eyeing a launch for a look-alike eCommerce biz with a marketplace kind of feel, Vendo's your shortcut. It's all about making things easy so you can start slinging a bunch of cool products from all sorts of fab brands without any headaches.

Vendo simplifies the process of creating a successful eCommerce marketplace, providing access to a wide range of products from domestic brands. With Vendo managing inventory and shipping logistics, you can concentrate on delivering outstanding customer service, effectively launching and overseeing your marketplace, all while maintaining your primary focus on what truly matters – your customers.


Vendo is also a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

Simon: Ecommerce Success in Retail Real Estate

Introduction to Simon Property Group, Inc. (SPG)
Simon Property Group, Inc. (NYSE: SPG), a titan in the global retail real estate market, is recognized as an S&P 100 company leading the charge in shaping the landscape of retail spaces. With an impressive portfolio that includes ownership or interests in 326 retail real estate properties spanning two continents, Simon Property Group commands an extensive 241 million square feet of retail space. 

Headquartered in Indianapolis, Indiana, the company's influence extends far beyond its base, with a dedicated workforce of approximately 5,500 individuals across the United States. Simon Property Group's commitment to innovation, quality, and strategic growth has cemented its status as a key player in the retail real estate sector.

Simon Property Group: Thriving in Retail Real Estate

  • Expansive Portfolio: Simon Property Group's vast collection of properties showcases its significant footprint in the retail real estate market, reflecting its commitment to diversity and quality.
  • Strategic Growth: The company's growth strategy focuses on investing in and developing premium retail spaces and mixed-use properties that cater to a wide range of needs and preferences.

Leading Product Categories and Notable Examples

Retail Properties:
Simon Property Group's portfolio is anchored by its collection of iconic shopping malls and retail spaces, each designed to provide an unparalleled shopping experience.

  1. Iconic Shopping Malls: Landmark properties like Mall of America and The Galleria stand as testaments to the company's dedication to creating vibrant, thriving retail environments. These malls not only offer a wide array of shopping options but also serve as community hubs, offering entertainment, dining, and social gathering spaces.
  2. Retail Spaces: Simon Property Group's retail spaces are strategically located and carefully designed to maximize foot traffic and consumer engagement, hosting a diverse mix of tenants ranging from luxury brands to essential retailers.

Real Estate Investments:
Beyond traditional retail spaces, Simon Property Group has diversified its portfolio through strategic investments in various types of real estate.

  1. Premium Outlets: The company's premium outlet centers offer value-oriented shopping experiences in an upscale environment, attracting a wide demographic of shoppers looking for quality goods at affordable prices.
  2. Mixed-Use Developments: Recognizing the evolving nature of retail and real estate, Simon Property Group invests in mixed-use developments that combine retail, residential, and office spaces, creating integrated communities that meet a wide range of consumer and business needs.

Simon Property Group, Inc. stands at the forefront of the retail real estate industry, driving growth and innovation through its expansive portfolio and strategic investments. With a commitment to excellence and a vision for the future, the company continues to shape the way consumers shop, live, and interact. 

Whether through its iconic shopping malls, premium outlets, or mixed-use developments, Simon Property Group is dedicated to creating spaces that not only meet the demands of modern retail but also enhance the communities they serve. As the company moves forward, it remains focused on expanding its reach, elevating the retail experience, and delivering value to its stakeholders, ensuring its continued success in the dynamic world of retail real estate.

Success Factors for Your Ecommerce Business

  1. Location, Location, Location: Choose strategic locations or digital spaces that cater to your target audience.
  2. Diverse Portfolio: Offer a wide range of products or services to appeal to a broad customer base.
  3. Investment Strategy: Implement a smart investment strategy, whether in physical or virtual properties.
  4. Customer-Centric Approach: Prioritize customer satisfaction and engagement to build loyalty.
  5. Innovation is Key: Embrace innovative technologies and trends to stay ahead.
  6. Adaptability: Be flexible and ready to pivot when market conditions change.
  7. Talent and Teamwork: Assemble a skilled team and foster a collaborative work culture.
  8. Community Engagement: Connect with your community and create a strong brand presence.
  9. Financial Acumen: Maintain a solid financial foundation to weather economic challenges.
  10. Global Outlook: Consider expanding your reach beyond borders when the time is right.

By following these success factors, you can pave the way for your ecommerce venture to thrive, drawing inspiration from Simon Property Group's achievements in the retail real estate sector.

Get started with a look-alike marketplace like Simon on Vendo!


  • Book a demo call: We’ll set you up with a demo marketplace 
  • Customize your Storefront: We’ll help you craft an on-brand shopping UX 
  • Onboard Brands: Pick from the Vendo brand catalog. Or invite your own.
  • Select Products: Curate product collections manually or automate it.
  • Embed products: Make your editorial content and newsletters shoppable 
  • Get Paid: Get paid as soon as products are shipped by the brands. 
  • Get Repeat Sales: Keep your customer relationship, emails, order history


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