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Case Study
Oct 16, 2023

Shopular mobile shopping app case study

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Shopular provides a convenient way for shoppers to discover deals, discounts, and promotions from various retailers. Shopular-like mobile applications have the potential to generate revenue by incorporating in-app shopping through Vendo. By integrating a custom marketplace within a WebView, you can provide your users with access to a diverse selection of fantastic products from local brands, all while earning a favorable sales commission.

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Vendo offers a comprehensive marketplace solution, providing you with a platform that automates your everyday operations, a wide range of brands to choose from, merchandising and promotional tools, the ability to sell through various channels (your website, emails & SMS, mobile app, social media), and continuous support to help scale your marketplace business.

Success Factors of Shopular Mobile Shopping App

1. Extensive Store Coverage

Shopular offers a wide range of stores, including popular retail chains and local businesses. This extensive coverage ensures that users can find deals and discounts from their favorite stores, making the app a one-stop destination for shopping savings.

2. Real-Time Notifications

One of the key success factors of Shopular is its ability to provide real-time notifications to users about ongoing sales and promotions. This feature allows shoppers to stay updated on the latest deals and never miss out on savings opportunities.

3. User-Generated Content

Shopular incorporates user-generated content, such as reviews and ratings, which helps shoppers make informed decisions. This interactive element enhances the shopping experience and builds trust among users.

4. Location-Based Services

By leveraging location-based services, Shopular tailors the deal recommendations based on the user's current location. This personalized approach ensures that users receive relevant offers from nearby stores, increasing the chances of conversions.

5. Easy-to-Use Interface

Shopular boasts an intuitive and user-friendly interface, making it easy for shoppers to navigate through the app and find the best deals. This simplicity contributes to a positive user experience and encourages frequent usage.

6. Integration with Loyalty Programs

The app integrates with various retailer loyalty programs, allowing users to earn additional rewards and discounts. This integration incentivizes users to shop through the app and increases customer loyalty.

7. Analytics and Insights

Shopular utilizes analytics and data insights to understand user behavior and preferences. This data-driven approach enables the app to deliver more targeted deals and promotions, enhancing user satisfaction.

Suggestions for Shopular's Growth

Expand Geographical Coverage: Extend the app's coverage to more regions and countries, attracting a larger user base and increasing revenue opportunities.

Enhance Personalization Features: Invest in advanced algorithms and machine learning techniques to provide even more personalized deal recommendations based on individual preferences and shopping habits.

Collaborate with E-commerce Platforms: Form partnerships with popular e-commerce platforms to offer exclusive deals and discounts, tapping into a wider customer base.

Gamification Elements: Introduce gamification elements, such as rewards, challenges, or interactive features, to increase user engagement and create a sense of fun while using the app.

Social Media Integration: Integrate social media platforms to allow users to share their favorite deals with friends and followers, amplifying brand exposure and driving organic growth.

Partner with Influencers: Collaborate with social media influencers or bloggers in the retail space to promote the app and increase its visibility among their followers.

Enhanced Push Notifications: Refine push notification strategy by sending personalized alerts based on user preferences, shopping history, and location to further drive engagement and conversions.

In-App Purchases: Explore opportunities to introduce in-app purchases or premium features that provide additional benefits or exclusive access to deals for users who opt for a subscription model.

Targeted Marketing Campaigns: Develop targeted marketing campaigns to reach specific demographics or niche markets that align with the app's offerings, maximizing conversion rates.

Seamless Integration with Payment Gateways: Streamline the checkout process by integrating with popular payment gateways, ensuring a smooth and secure transaction experience for users.

Suggestions for Businesses to Repeat Shopular's Success

1. Embrace Mobile-Friendly Approach

Ensure that your business has a mobile-friendly website or app, as mobile shopping continues to grow rapidly.

2. Offer Personalized Deals

Leverage customer data to provide personalized deals and discounts tailored to individual preferences.

3. Utilize Location-Based Services

Implement location-based services to deliver relevant offers based on users' proximity to your physical stores.

4. Foster User Engagement

Encourage user-generated content, such as reviews and ratings, to build trust and engagement with your target audience.

5. Leverage Social Media Marketing

Invest in social media marketing strategies to reach a wider audience and increase brand visibility.

6. Integrate Loyalty Programs

Integrate loyalty programs into your business model to incentivize repeat purchases and foster customer loyalty.

7. Optimize User Experience

Prioritize a seamless user experience across all touchpoints, from browsing products to checkout, to enhance customer satisfaction.

8. Utilize Data Analytics

Leverage data analytics tools to gain insights into customer behavior and preferences, enabling more targeted marketing efforts.

9. Collaborate with Complementary Businesses

Form partnerships with other businesses in complementary industries to cross-promote each other's products or services.

10. Continuously Innovate

Stay ahead of market trends by continuously innovating your offerings and adapting to changing customer needs and preferences.

Increase your mobile app earnings using Vendo. Give your users the opportunity to shop for incredible products from local brands and earn a commission that's 20-30% higher than other affiliate links.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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