Case Study
Aug 13, 2022

Shopee marketplace affiliate program

Written by

Shopee stands as a renowned online marketplace and mobile application, serving as a vibrant hub for circular fashion, pre-owned, and cherished goods across numerous countries in Southeast Asia and beyond. If you’re looking for a Shopee affiliate program, maybe you’d like to consider starting your own marketplace with 3-5x higher sales commission. Here’s how.

Launching a multi-vendor marketplace is hassle-free and economical with Vendo. Start your business featuring products from various vendors quickly, without worrying about inventory or shipping details. And the sales commissions hover around 20-30% instead of 3-10%.


Vendo is the ideal choice for all your marketplace needs, offering an automated platform for operations, a selection of brands or the option to add your own, merchandising and promotional tools, multiple sales channels (such as your website, emails, SMS, mobile app, social media), and consistent support for scaling your marketplace business.

Shopee Marketplace Success Factors

Shopee is the brainchild of Sea Limited, launched in 2015 as a formidable competitor in Southeast Asia's e-commerce scene. By 2020, it emerged as the leading platform in the region. Here are key factors behind Shopee's success:

  • Mobile-First Approach: Leveraged high mobile usage in Southeast Asia, making the Shopee app a favorite in the Shopping category. It ranked first in downloads and in-app time in Southeast Asia and Taiwan.
  • Iconic Marketing Campaigns: Used global icons like Cristiano Ronaldo, boosting sales significantly. Celebrity endorsements and viral campaigns substantially increased traffic and sales.
  • Learning from Leaders: Adopted in-app entertainment and social features enhancing user engagement. Interactive games and a social feed increased site credibility and user involvement.
  • Hyperlocal Marketing: Tailored campaigns to local tastes and influencers across countries. The focus was on demographic-specific influencers to maximize regional appeal​​.

Shopee Affiliate Program

Shopee Affiliate program is designed for individuals or entities looking to earn by promoting Shopee's vast product range. It's particularly beneficial for content creators and marketers. Here are key aspects of the program:

  • Passive Income: Affiliates earn commissions continuously through referral links. This provides a steady income stream for as long as the referrals remain active.
  • Supportive Ecosystem: Offers extensive support and resources, including promotional materials and insights. Affiliates are provided with all the tools needed for successful promotion.
  • Diverse Products: Broad catalog ranging from electronics to home essentials, enhancing promotion options. Affiliates have the flexibility to choose products that best fit their audience.
  • Entry Criteria: Affiliates must have a quality content platform with an engaged audience and adhere to ethical promotion. This ensures that both the affiliate and Shopee maintain a reputable image.
  • Commission Structure: Offers competitive commissions [3-10%], especially during promotional periods. The structure is designed to reward affiliates for their contribution to sales​​.

Get started with a marketplace like Shopee on Vendo. Get 3-5x higher sales commission!

Launching a multi-vendor marketplace is hassle-free and economical with Vendo. Start your business featuring products from various vendors quickly, without worrying about inventory or shipping details. And the sales commissions hover around 20-30% instead of 3-10%.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


Start a multi-vendor marketplace
Written by
Start a Marketplace
Get started
Get started
Get more marketplace case studies & insights
Check Icon
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Related blog posts

Start a free trial

Start your own marketplacE

Vendo lets you start a multi-brand marketplace, in 14 days or less, with products from amazing domestic brands fulfilling your customers' orders. Let them shop on your website, from a newsletter, social, mobile app.

Join vendo. It's free.