Case Study
Oct 2, 2023

SHEIN multi-vendor marketplace success

Written by

Shein's innovative marketplace business and adaptive business model has propelled it to unprecedented heights, reporting staggering revenue figures, rivaling established fashion giants like Zara and H&M.

With Vendo, starting your own multi-vendor marketplace is more affordable and straightforward than ever. You can begin selling products from numerous vendors and go live within days, all without the burden of managing inventory and shipping. 

Vendo operates in a streamlined dropshipping model, relieving you of the logistical complexities and allowing you to focus on growing your marketplace.


Shein marketplace

Shein, an online fast fashion retailer headquartered in Singapore, has emerged as a global powerhouse, propelled by several key competitive advantages that underpin its remarkable success. Initially founded in China in 2008 as ZZKKO, Shein embarked on a transformative journey.

What sets Shein apart are its nimble supply chain and agility. By 2012, the company was reshaping its supply chain, evolving from a mere dropshipping business into a fully integrated retailer. This transition allowed Shein to manufacture and deliver products with unmatched speed, often within days of identifying fashion trends.

Shein marketplace success

One of Shein's core strengths is its keen understanding of customer psychology, particularly among the younger generation. The company leverages this insight to craft tailored marketing strategies. By offering budget-friendly prices and incentivizing purchases with discounts and rewards, Shein effectively stimulates demand and encourages repeat visits to its platform.

Moreover, Shein has harnessed the power of social media, notably TikTok, to draw customers to its website. The trend of users showcasing Shein hauls on TikTok has significantly bolstered its popularity. In 2021, Shein's app downloads surpassed those of industry giants like Amazon, solidifying its status as a trendsetter in online shopping.

Another pillar of Shein's success lies in its astute manufacturing approach. While the company initially relied on sourcing products from China's wholesale clothing market, it soon evolved to work with a network of manufacturing partners and suppliers. This shift enabled Shein to swiftly respond to emerging fashion trends, sometimes crafting items in as little as three days after identifying a new style.

Furthermore, Shein adopted a small-batch strategy, limiting orders to around 100 items per batch. This approach minimizes the risk of unsold inventory, setting it apart from competitors like Zara. It also strengthens relationships with suppliers, fostering growth as Shein's scale expands.

Although not without controversies and challenges, Shein's competitive advantages, including its agile supply chain, shrewd marketing, and manufacturing strategies, have been instrumental in cementing its status as a global fashion industry leader.

Get started with a marketplace like SHEIN on Vendo!

How to quickly start your own multi-vendor marketplace on Vendo and go live in just a few days

  1. Sign Up and Start a Free Trial: Begin by signing up for Vendo's free trial to explore its features and capabilities.
  2. Configure a Storefront: Create a storefront that aligns with your brand identity, ensuring a cohesive and on-brand appearance.
  3. Onboard Brands: Invite your preferred brands or choose from Vendo's brand catalog to enrich your product offerings.
  4. Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demands.
  5. Start Selling: Link to  your marketplace on your website, share it on social media, and include it in your newsletters to reach a broader audience.
  6. Get Paid Quickly: Get paid as soon as products are shipped by the vendors.


Photo Credit: Dick Thomas Johnson/ Flickr (Creative Commons).

Start a multi-vendor marketplace
Written by
Start a Marketplace
Get started
Get started
Get more marketplace case studies & insights
Check Icon
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Related blog posts

Start a free trial

Start your own marketplacE

Vendo lets you start a multi-brand marketplace, in 14 days or less, with products from amazing domestic brands fulfilling your customers' orders. Let them shop on your website, from a newsletter, social, mobile app.

Join vendo. It's free.