Case Study
Jan 2, 2024

SharkNinja eCommerce Case Study and How to Start a Look-Alike Marketplace

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SharkNinja is a home appliance company known for its range of innovative products, including vacuum cleaners, blenders, coffee makers, and kitchen appliances. If you're thinking about setting up a look-alike eCommerce shop in a marketplace model, Vendo's here to make it all super easy. You'll be selling a bunch of great products from top brands in no time!

Vendo simplifies the process of creating a successful eCommerce marketplace by offering access to a wide range of products from domestic brands. With Vendo taking care of inventory and shipping logistics, you can dedicate your efforts to delivering outstanding customer service, effectively launching and overseeing your marketplace, all while prioritizing what truly matters – your customers.


Vendo is also a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

Success Story of SharkNinja as an Ecommerce Business:

Introduction to SharkNinja
SharkNinja is a renowned brand that has made a significant mark in the home maintenance and kitchen appliance sectors with its innovative solutions and cutting-edge technology. Specializing in a wide array of products, SharkNinja aims to enhance daily life with appliances that bring efficiency, convenience, and quality to homes worldwide. 

Under the Shark brand, the company offers an impressive lineup of vacuum cleaners, hard floor cleaning tools, and garment care items. Meanwhile, the Ninja brand is synonymous with high-powered kitchen appliances and sophisticated drip coffee equipment. Available through prominent retailers and distributors globally, SharkNinja products have become essential tools for those looking to elevate their home and kitchen experiences.

Best Selling Product Categories and Examples

Shark Vacuums:
SharkNinja is perhaps best known for its range of top-rated vacuum cleaners, each designed to tackle different cleaning challenges.

  1. Shark Navigator: Renowned for its powerful suction and lightweight design, the Navigator makes it easy to keep your floors spotless.
  2. Shark Rotator: With enhanced swivel steering and deep-cleaning technology, the Rotator is a versatile choice for a thorough clean.

Shark Hard Floor Cleaners:
For those with hard flooring, SharkNinja provides effective solutions that ensure a pristine finish without the hassle.

  1. Hard Floor Cleaning Tools: Designed to handle everything from gentle sweeping to deep scrubbing, Shark's hard floor cleaners are a go-to for maintaining spotless floors.

Garment Care:
Extending its expertise to garment care, SharkNinja offers innovative solutions for keeping clothes looking their best.

  1. Steam Irons and Garment Steamers: With advanced features and powerful steam capabilities, Shark's garment care products make it easy to achieve wrinkle-free, fresh-looking clothes.

Ninja Kitchen Appliances:
Under the Ninja brand, SharkNinja offers a variety of high-performance kitchen appliances that cater to the needs of culinary enthusiasts.

  1. Blenders and Food Processors: Known for their power and versatility, Ninja's blenders and food processors make it easy to create everything from smoothies to doughs.
  2. Coffee Makers: For coffee lovers, Ninja's coffee makers provide a superior brewing experience, ensuring a perfect cup every time.

Ninja Drip Coffee Products:
Ninja's commitment to brewing excellence is evident in its line of sophisticated drip coffee products.

  1. Ninja Coffee Makers: Combining custom brew technology with advanced features, Ninja's coffee makers offer a customizable and convenient way to enjoy your favorite coffee.

SharkNinja has established itself as a leader in home and kitchen innovation, offering a wide range of products that cater to the diverse needs of modern households. Whether you're looking to keep your home clean with a powerful vacuum, maintain your hard floors, care for your garments, or elevate your culinary creations, SharkNinja provides the tools you need to do it all with ease and efficiency. 

As the brand continues to grow and introduce new products, it remains committed to its mission of enhancing people's lives through innovative, high-quality solutions. With SharkNinja, you can expect nothing less than performance, convenience, and excellence in every product.

Success Factors for Your Ecommerce Business:

  • Diverse Product Range: Offer a wide variety of products in your niche.
  • Brand Differentiation: Develop distinct brands within your business.
  • Global Distribution: Establish partnerships with major retailers and distributors.
  • Customer Impact: Focus on improving customers' daily lives.
  • Innovation: Continuously introduce innovative and quality products.
  • Ecommerce Presence: Build a strong online presence to reach a global audience.

Get started with a look-alike marketplace like SharkNinja on Vendo!


  • Book a demo call: We’ll set you up with a demo marketplace 
  • Customize your Storefront: We’ll help you craft an on-brand shopping UX 
  • Onboard Brands: Pick from the Vendo brand catalog. Or invite your own.
  • Select Products: Curate product collections manually or automate it.
  • Embed products: Make your editorial content and newsletters shoppable 
  • Get Paid: Get paid as soon as products are shipped by the brands. 
  • Get Repeat Sales: Keep your customer relationship, emails, order history


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