Case Study
Jan 28, 2024

SFGATE Affiliate Revenue Success Tripled

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SFGATE, a prominent source for news and information in the San Francisco Bay Area, is recognized for its comprehensive coverage and community engagement. In alignment with successful media outlets, SFGATE strategically employs affiliate links to monetize its extensive readership. Sales commissions, particularly derived from content such as local news, lifestyle features, and recommended products, constitute a significant and evolving revenue stream for media enterprises.

With the integration of Vendo, SFGATE has the potential to significantly enhance its sales commissions—potentially experiencing a 3-5x increase—by seamlessly incorporating shoppable products and a user-friendly shopping experience into its platform. This strategic move not only expands opportunities for revenue growth but also provides SFGATE's audience with a more interactive and seamless way to engage with products and services recommended in their favorite local and lifestyle content. Here's how this integration could unfold for SFGATE.


Meet Vendo – your all-in-one solution for marketplace success. This one-stop-shop provides a platform for automating operations, a handpicked brand catalog (or an invitation for your own brands), merchandising tools, and the flexibility to sell through various channels. Expect ongoing daily support as your marketplace business thrives.

Elevate your marketing game with Vendo, a step above traditional affiliate links, offering extended visitor engagement, robust customer data protection, and unparalleled upselling potential.

Unlocking Success in Digital Publishing

SFGATE, established in 1994, is a digital news and information platform that serves as the online home for the San Francisco Chronicle. It has grown into a prominent source for news, entertainment, lifestyle, and information related to the San Francisco Bay Area. SFGATE covers a diverse range of topics, including local news, events, culture, sports, and trending stories, catering to a wide audience in the Bay Area and beyond.

Success Factors OF SFGATE

Comprehensive Local News Coverage:

A key success factor for SFGATE is its commitment to comprehensive local news coverage. The platform serves as a primary source for residents of the San Francisco Bay Area, delivering timely and relevant information about local events, developments, and issues.

Digital Transformation and Innovation:

SFGATE has successfully undergone digital transformation and embraced innovation. The platform utilizes a modern and user-friendly website design, adapting to the digital age and meeting the preferences of online readers.

Timely and Trending Content:

SFGATE excels in delivering timely and trending content. The platform covers stories that resonate with its audience, whether they are local news updates, cultural events, or viral trends, keeping readers engaged with current and popular topics.

Multimedia Integration:

Recognizing the importance of multimedia, SFGATE integrates various media formats, including articles, videos, and photo galleries. This approach enhances the user experience, providing a visually rich and diverse range of content.

Lifestyle and Entertainment Coverage:

SFGATE covers lifestyle and entertainment topics, offering a mix of articles on local dining, arts and culture, travel, and events. This broad coverage caters to a diverse audience interested in both news and lifestyle content.

Sports Reporting:

The platform provides comprehensive sports reporting, keeping Bay Area sports enthusiasts informed about their favorite teams and events. SFGATE's sports coverage extends beyond scores to include analysis, features, and fan engagement.

Community Engagement:

SFGATE fosters community engagement through reader interactions, comments, and social media participation. The platform actively encourages its audience to share opinions, contribute to discussions, and participate in the online community.

Adaptation to Changing Media Landscape:

SFGATE's success is also attributed to its ability to adapt to the changing media landscape. The platform has embraced digital trends, social media, and emerging technologies to remain relevant and accessible to a diverse audience.

SFGATE's Audience and Value Proposition

Understanding the Audience:

SFGATE's audience primarily consists of residents in the San Francisco Bay Area, including city dwellers and suburban communities. The platform attracts individuals seeking a combination of local news, lifestyle content, entertainment updates, and sports coverage.

Value Proposition:

SFGATE's value proposition lies in being a comprehensive and dynamic digital platform that keeps its audience informed about local news, events, and trending topics while offering engaging content in various lifestyle and entertainment categories.

Categories of Value:

  • Comprehensive Local News: SFGATE provides comprehensive coverage of local news, ensuring that readers stay informed about developments and issues in the San Francisco Bay Area.
  • Diverse Lifestyle and Entertainment Content: The platform offers a diverse range of lifestyle and entertainment content, including dining guides, cultural features, travel recommendations, and event coverage.

Suggestions for Replicating Success

Prioritize Comprehensive Local News: Maintain a strong commitment to comprehensive local news coverage, ensuring that the platform remains a trusted source for timely and relevant information about the community.

Embrace Digital Transformation: Continue embracing digital transformation and innovation to stay ahead of evolving technologies and user preferences. Optimize the website design and explore new ways to engage with the audience online.

Stay Current with Trending Topics: Stay vigilant in identifying and covering trending topics, whether they are local news stories, cultural phenomena, or viral trends. Timely and relevant content attracts and retains an engaged audience.

Utilize Multimedia Elements: Integrate multimedia elements, including videos, photo galleries, and interactive features, to enhance the visual appeal and user experience of the platform.

Cater to Diverse Interests: Continue providing diverse content that caters to a range of interests, including lifestyle, entertainment, and sports. Understanding and meeting the varied preferences of the audience contribute to a well-rounded platform.

Foster Community Engagement: Actively foster community engagement by encouraging reader interactions, comments, and participation in discussions. Build a sense of community among the audience, allowing them to connect and share opinions.

Adapt to Emerging Technologies: Stay adaptive to emerging technologies and digital trends. Explore opportunities in social media, mobile apps, and other platforms to extend the reach and accessibility of SFGATE's content.

Listen to Reader Feedback: Actively listen to reader feedback and take into consideration the preferences and expectations of the audience. Respond to reader comments, and use feedback to refine and improve content and user experience.

In conclusion, SFGATE's success is grounded in its comprehensive local news coverage, digital adaptation, and engagement with diverse lifestyle and entertainment content. Replicating this success involves maintaining a commitment to the local community, embracing digital innovation, and delivering a mix of timely and engaging content.

On the other hand, there's an alternative means to monetize your online audience, and it might bring even greater rewards.

Venturing into your own multi-brand marketplace on Vendo has the capacity to, at a minimum, triple your affiliate sales commission, elevating it to an attractive 20-30%. This stands as a remarkable 3-5 times more than the returns from traditional affiliate links.

Furthermore, the longer time users spend on your pages contributes to heightened customer data retention, enabling the expansion of your email list and presenting a multitude of future upselling possibilities.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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