Case Study
Oct 12, 2023

Sephora marketplace affiliate program

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Sephora is a global chain of beauty and cosmetics stores known for offering a wide range of skincare, makeup, and fragrance products from various brands. If you’re looking for a Sephora affiliate program, maybe you’d like to consider starting your own marketplace with 3-5x higher sales commission. Here’s how.

Vendo enables an easy and affordable way to start your multi-vendor marketplace. Embark on selling products from numerous vendors rapidly, eliminating the concerns of inventory and shipping logistics. And the sales commissions hover around 20-30% instead of 10%.


Choose Vendo for a total marketplace service, offering an automated platform for day-to-day tasks, a selection of brands or the ability to add your own, merchandising and marketing tools, sales options across various channels (website, emails, SMS, mobile app, social media), and regular support for scaling your marketplace.

Sephora Marketplace Success Factors

Sephora, a global leader in beauty retail, launched its marketplace to extend its reach beyond traditional stores and online channels. This marketplace success story highlights key reasons behind its growth and impact:

  • Diverse Product Selection: Sephora's marketplace boasts a vast range of beauty products, including cosmetics, skincare, and fragrances, with over 300 brands and 14,000 SKUs available.
  • Customer Engagement: Sephora fosters customer loyalty through its Beauty Insider program, offering exclusive perks, personalized recommendations, and early access to marketplace products.
  • Influencer Collaborations: Partnering with beauty influencers, Sephora leverages their reach and expertise to promote marketplace items, increasing visibility and sales.
  • User-Friendly Experience: A user-friendly website and mobile app make it easy for customers to browse, purchase, and review products, enhancing the overall shopping experience.
  • Data-Driven Insights: Sephora utilizes customer data to tailor recommendations, optimize inventory, and refine marketing strategies, resulting in a 60% year-over-year increase in marketplace sales.

Sephora Affiliate Program

Sephora's Affiliate Program offers a lucrative opportunity for individuals and businesses to benefit from their association with the beauty giant. Here are five key factors:

  • Lucrative Commissions: Sephora affiliates can earn up to 10% in commission on each sale they drive to the website, making it one of the highest-paying beauty affiliate programs in the industry.
  • Access to Exclusive Promotions: Affiliates gain access to Sephora's exclusive promotions and product launches, giving them a competitive edge and attracting more customers.
  • Robust Tracking and Analytics: Sephora provides affiliates with advanced tracking and analytics tools, helping them monitor performance and optimize their marketing strategies effectively.
  • Global Reach: With a global presence, Sephora's program allows affiliates to tap into a vast and diverse customer base, expanding their earning potential.
  • Supportive Community: Sephora's affiliate community offers valuable resources, support, and networking opportunities, fostering a collaborative environment for success.

Get started with a marketplace like Sephora on Vendo. Get 3-5x higher sales commission!

Vendo enables an easy and affordable way to start your multi-vendor marketplace. Embark on selling products from numerous vendors rapidly, eliminating the concerns of inventory and shipping logistics. And the sales commissions hover around 20-30% instead of 10%.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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