Case Study
Aug 15, 2023

SELF affiliate program success tripled

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SELF is a friendly health and happiness manual. This website is all about maintaining your physical and mental health, eating healthily, and taking care of yourself. SELF uses affiliate programs to monetize their audience. By using Vendo, online media companies can introduce an online dropshipping marketplace and dramatically improve their sales commissions, sometimes by a factor of three or five. Here's how.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

SELF is Wellness You Can Trust is like your go-to buddy for all things health and wellness on the internet. It's a cool website that talks about fitness, healthy eating, mental well-being, and just overall feeling good. People love it because it's like having a friend who gives you great advice on how to live a balanced and healthy life.

Why is SELF so popular? Well, it's like a treasure chest of useful stuff for anyone who wants to be healthy. Whether you're into workouts, yummy and good-for-you recipes, or just need some expert tips, it has got your back.

Inclusivity, Accuracy, Autonomy, and Empathy

This business is a perfect example if you want to start your own marketing business.  It could be a unique angle on health or wellness that's not covered much. To do this, you'll need to understand what people like, and that's where paying attention to what your audience wants comes in. When you step into this, it means being flexible and keeping up with what's cool. 

Make sure your website looks good and works well, especially on phones. Use pictures, videos, and anything that makes your site fun and interesting. It's like creating a space online where people just enjoy hanging out.

But here's the real gem – making money. SELF makes cash through things like affiliate links (the special links that earn money). Now, here's the cool part: you can do it too! Start your own money-making journey with affiliate links, and maybe even try out other cool ways like teaming up with others or selling stuff online.

Vendo Re-shaping Multi-Brand Marketplace

In the end, being successful is about being helpful, fun, and always trying new things. Have a purpose and raise awareness for the readers. So, if you're thinking about starting your own awesome website, you can take your inspiration from SELF which is raising awareness for how one can stay fit and healthy. 

That’s not all, but there’s another way to monetize your online audience which might be even more rewarding.

And that is, by starting your own multi-brand marketplace on Vendo could, at a minimum, triple your affiliate sales commission elevating it to 20-30%. That’s 3-5x more than with affiliate links.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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