Case Study
Oct 16, 2023

Seezona multi-vendor marketplace success

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Seezona is a globally renowned online marketplace that offers an exquisite selection of products from over 100 luxury emerging fashion designers worldwide. With an emphasis on female empowerment, sustainability, and innovation, Seezona brings together a diverse range of clothing, beachwear, shoes, bags, and accessories.

With Vendo, starting your own multi-vendor marketplace is more affordable and straightforward than ever. You can begin selling products from numerous vendors and go live within days, all without the burden of managing inventory and shipping. 

Vendo operates in a streamlined dropshipping model, relieving you of the logistical complexities and allowing you to focus on growing your marketplace.



Founded in Stockholm, Sweden, Seezona has steadily grown to become a prominent player in the fashion industry. The platform was established to cater to the next generation of fashion designers, offering them a unique space to showcase their creations. Over the years, Seezona has curated an impressive collection of over 150 international labels known for their unique designs, quality craftsmanship, and a commitment to sustainability.

Why Seezona is Successful

Seezona's success can be attributed to several key factors:

Diverse Designer Portfolio

Seezona takes pride in its ability to connect consumers with innovative creators from around the world. By featuring over 150 designers, they offer a wide range of options, appealing to various tastes and preferences.

Sustainable Focus

Seezona is committed to conscious design. The platform collaborates with brands that share their values of sustainability, including small production volumes, the use of eco-friendly and recycled materials, and a focus on local production to empower communities.

Limited Quantities

Products available on Seezona are intentionally produced in limited quantities, making each piece unique and exclusive. This strategy aligns with the brand's commitment to sustainability by reducing overproduction.

Female Empowerment

A significant portion of the brands featured on Seezona are women-led businesses, prioritizing fair wages and empowerment of women in their communities. This commitment to female empowerment is a core value of the platform.

How to Replicate Seezona's Success

To replicate Seezona's success, aspiring online marketplaces can consider the following strategies:

Curate a Unique Selection

Focus on curating a unique selection of products, collaborating with emerging designers or niche brands that offer something distinctive in the market.

Embrace Sustainability

Prioritize sustainability in product sourcing and operations. This may include using eco-friendly materials, reducing overproduction, and promoting fair labor practices.

Limited Editions

Offer limited-edition products to create a sense of exclusivity, driving demand and making each purchase feel special.

Empower Local Communities

Work with brands that support local communities, particularly those dominated by women. This not only benefits the communities but also resonates with socially conscious consumers.


Be transparent about your values and practices. Consumers appreciate brands that are open about their commitment to sustainability and social responsibility.

In conclusion, Seezona has carved a unique niche in the online fashion marketplace by championing emerging designers, sustainability, and female empowerment. By embracing these principles and following the strategies outlined, other businesses can aim to replicate Seezona's success and make a positive impact in the world of fashion retail.

Get started with a marketplace like Seezona on Vendo!

How to quickly start your own multi-vendor marketplace on Vendo and go live in just a few days

  1. Sign Up and Start a Free Trial: Begin by signing up for Vendo's free trial to explore its features and capabilities.
  2. Configure a Storefront: Create a storefront that aligns with your brand identity, ensuring a cohesive and on-brand appearance.
  3. Onboard Brands: Invite your preferred brands or choose from Vendo's brand catalog to enrich your product offerings.
  4. Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demands.
  5. Start Selling: Link to your marketplace on your website, share it on social media, and include it in your newsletters to reach a broader audience.
  6. Get Paid Quickly: Get paid as soon as products are shipped by the vendors.


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