Case Study
Jan 8, 2024

Sears eCommerce case study and how to start a look-alike marketplace

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Sears is a longstanding retail chain offering a wide range of products including appliances, tools, clothing, and electronics. If you're itching to get a similar eCommerce gig off the ground with a marketplace style, Vendo is your ticket to easily peddling a massive selection of top-shelf goods from loads of brands. 

Vendo platform helps you whip up a look-alike marketplace in no time, all set to go live in just a couple of days. Vendo sweeps the inventory and shipping drama off your plate, freeing you up to zero in on what really counts - your customers.


Vendo is also a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

Sears Rollercoaster Ride:

Sears, that iconic American department store, started out in Hoffman Estates, Illinois, near Chicago. Back in 1893, Richard Warren Sears and Alvah Curtis Roebuck kicked things off with a mail-order catalog. Julius Rosenwald jumped in the driver's seat in 1895, and boy, did he rev up sales and profits. Fast forward to 1925, and Sears started popping up as local department stores. The '50s and '60s were the golden days, but after that, things got a bit rocky. Fast forward again to 2005, Kmart stepped in, bought Sears, and rebranded as Sears Holdings.

Sears Best Selling Product Categories:


  1. Refrigerators and Washers: Leading the pack with brands like Kenmore and Whirlpool.
  2. Ovens and Microwaves: Essential kitchen appliances that kept homes running smoothly.

Tools and Hardware:

  1. Power Tools: Drills, saws, and more from Craftsman, a name synonymous with durability.
  2. Hand Tools: Screwdrivers, hammers, and toolsets for every DIY enthusiast.

Clothing and Apparel:

  1. Men's and Women's Wear: From casual to formal, covering all bases for wardrobe needs.
  2. Kids' Clothing: Outfits for all ages, making it a one-stop shop for family shopping.

Home and Garden:

  1. Furniture: Bedroom sets, sofas, and tables to furnish every room.
  2. Lawn and Garden: Mowers, sheds, and patio furniture to spruce up outdoor spaces.


  1. Televisions and Audio Equipment: Entertainment essentials from top tech brands.
  2. Computers and Tablets: Keeping up with the digital age with the latest gadgets.

Keys to Sears Success:

Brand Trust:

  1. Reputation: Built a solid reputation over decades as a reliable provider of quality goods.
  2. Private Labels: Brands like Kenmore and Craftsman became household names, synonymous with quality.

Wide Product Range:

  1. Variety: Offered something for everyone, from appliances to clothes, making it a convenient choice for shoppers.

Catalog Sales:

  1. Mail-Order Convenience: Revolutionized shopping with its comprehensive, easy-to-use catalogs.

Physical and Online Presence:

  1. Storefronts: Nationwide stores where customers could touch and feel the products.
  2. Online Shopping: Expanded into the digital space to reach a broader audience.

Customer Service:

  1. Warranties and Services: Provided warranties and repair services that customers could trust.

Market Adaptation:

  1. Evolution: Continuously adapted its product offerings and marketing strategies over the years to meet changing consumer needs.

To replicate Sears success in your own e-commerce business, focus on building a strong brand reputation, offer a wide variety of products, provide exceptional customer service, and ensure a seamless shopping experience both online and offline. Additionally, adapt to market changes and continuously evolve your product range to meet customer needs.

Get started with a look-alike marketplace like Sears on Vendo!


  • Book a demo call: We’ll set you up with a demo marketplace 
  • Customize your Storefront: We’ll help you craft an on-brand shopping UX 
  • Onboard Brands: Pick from the Vendo brand catalog. Or invite your own.
  • Select Products: Curate product collections manually or automate it.
  • Embed products: Make your editorial content and newsletters shoppable 
  • Get Paid: Get paid as soon as products are shipped by the brands. 
  • Get Repeat Sales: Keep your customer relationship, emails, order history


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