Case Study
Dec 14, 2023

SAVAGE X FENTY Multi-Vendor Marketplace Case Study And How to Start Your Own

Written by is an empowering online marketplace known for its inclusive and diverse range of lingerie and loungewear, created by Rihanna. It's a destination celebrating fearlessness and confidence in fashion for all body types. Got an idea for an online marketplace? Try out Vendo. Vendo is super straightforward and won't cost much. You can have your marketplace up and running really quickly, like in just a few days. You get to feature cool products from domestic brands without the stress of managing a dozen of inventory or dealing with shipping. Vendo handles the hard stuff, letting you enjoy creating a unique and super cool marketplace.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business. Redefining the Lingerie Marketplace with a Bold Affiliate Program A Revolution in Lingerie burst onto the fashion scene as a groundbreaking online marketplace for lingerie and loungewear. Spearheaded by Rihanna, the brand quickly made headlines for its inclusive approach to fashion, offering a diverse range of sizes and styles to suit all body types. Boasting impressive sales figures and a rapidly growing customer base, has redefined the lingerie market, promoting body positivity and inclusivity.

Inclusivity at Its Core

The key to success lies in its commitment to inclusivity. Unlike traditional lingerie brands, caters to a wide spectrum of sizes, shapes, and skin tones, ensuring everyone feels represented and celebrated. This inclusive approach has resonated deeply with consumers, driving strong sales and an ever-expanding product line.

More Than Just Lingerie isn't just selling underwear; it's selling confidence and self-love. Rihanna's vision for the brand extends beyond mere clothing items to embrace a lifestyle of empowerment and bold self-expression. This ethos has fostered a loyal following and a strong brand identity that sets apart.

Empowering Through Affiliation: The Affiliate Program affiliate program reflects its brand ethos. Influencers and bloggers who align with the brand's values of inclusivity and empowerment can promote products and earn commissions. This program helps extend the brand's reach while rewarding those who contribute to its growth and success.

Crafting Your Own Marketplace Success

Inspired by To replicate their success, focus on a niche that resonates with you and fills a gap in the market. Embrace diversity and inclusivity in your product range and marketing. Build a brand that stands for something more than just the products it sells. Implement an affiliate program to boost your reach and engage with a community that shares your values. With passion, a clear vision, and a customer-centric approach, you could be the next success story in the online marketplace world.

Get started with a marketplace like Savage X Fenty on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.


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