Case Study
Dec 14, 2023

SacBee affiliate revenue success tripled

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SacBee, a distinguished entity in local news and media, is renowned for delivering comprehensive coverage and analysis within the Sacramento region. Capitalizing on its influential standing, Inc strategically employs affiliate links to effectively engage its local online audience. With Vendo, Inc has the potential to significantly elevate its sales commissions—potentially experiencing a 3-5x increase—by seamlessly integrating shoppable products and a user-friendly shopping cart into its content. This presents an innovative pathway for enhanced monetization in the competitive field of local media enterprises, with a focus on news relevant to the Sacramento community.


Vendo simplifies your marketplace journey with an all-in-one solution. Enjoy automated operations, a thoughtfully curated brand catalog, useful merchandising tools, and the flexibility to sell across various channels, all backed by Vendo's daily support.

Unlike standard affiliate links, Vendo excels in prolonging visitor engagement, preserving customer data for email list expansion, and creating opportunities for upselling. It's the comprehensive solution for a thriving and sustainable marketplace.

Unlocking Success in Digital Publishing

SacBee, the digital extension of The Sacramento Bee newspaper, has successfully established itself as a leading online news platform, catering to the informational needs of the Sacramento community. Renowned for its commitment to providing localized and timely content, SacBee has adeptly navigated the digital landscape, complementing its traditional print presence. This article explores the success factors that have propelled SacBee to its current stature, highlighting its focus on localized content, digital integration, and community engagement.

Success Factors of SacBee:

Localized Content Emphasis:

SacBee’s success is rooted in its commitment to localized content. By prioritizing news and information relevant to the Sacramento community, the platform has become a trusted source for residents seeking timely and tailored updates.

Digital Integration Strategy:

The effective integration of digital platforms distinguishes SacBee's success. Recognizing the evolving media landscape, the platform seamlessly combines its traditional print newspaper with a robust online presence, ensuring accessibility and relevance in the digital era.

Multimedia Storytelling Approach:

SacBee employs a multimedia storytelling approach, enriching content with videos, images, and interactive features. This dynamic approach enhances engagement, providing readers with a more immersive and diverse news experience.

Community Engagement Initiatives:

Active community engagement sets SacBee apart. Through social media, forums, and interactive features, the platform fosters a sense of community, allowing residents to actively participate in discussions, share opinions, and stay connected with local happenings.

Mobile Optimization Focus:

Recognizing the prevalence of mobile device usage, SacBee prioritizes mobile optimization. The platform ensures that its digital content is accessible and user-friendly on various devices, meeting the demands of an on-the-go audience.

Niche Content Sections Expansion:

SacBee diversifies its content by expanding into niche sections. By catering to specialized interests within the Sacramento community, the platform ensures a broader appeal and provides a comprehensive coverage of various topics.

Data-Driven Decision-Making:

SacBee enhances its credibility through data-driven decision-making. Incorporating relevant data and insights into its reporting, the platform provides readers with well-informed perspectives and contributes to transparency and accountability.

Innovative Advertising Models:

Exploring innovative advertising models contributes to SacBee's success. The platform adapts to changing trends by incorporating native advertising, sponsored content, and partnerships, diversifying its revenue streams.

Social Media Integration:

Maintaining a strong social media presence is a key success factor. SacBee actively utilizes social media channels to share updates, engage with the audience, and extend its reach, fostering a digital community around its brand.

Continuous Adaptation to Trends:

SacBee stays relevant by embracing continuous adaptation to emerging trends. The platform regularly updates its strategies and offerings, ensuring it remains a dynamic and contemporary source of news for the Sacramento community.

Audience and Value:

Understanding the Audience:

SacBee's audience primarily consists of Sacramento residents seeking local news and information. The platform caters to individuals interested in staying informed about community events, local politics, and cultural happenings.

Local Information Resource:

Readers value SacBee as a primary resource for local information. Whether staying informed about community events, local politics, or other developments, the platform serves as a comprehensive source for residents seeking to stay connected with their city.

Community Connection:

The platform fosters a sense of community connection. SacBee allows residents to engage with news, share their opinions, and participate in discussions, creating a digital space where the Sacramento community can connect and collaborate.

Suggestions for Businesses to Replicate Success

Innovation in Digital Storytelling:

To replicate SacBee's success, businesses should continue innovating in digital storytelling. Exploring new formats, interactive features, and multimedia elements can captivate audiences and provide a dynamic content experience.

Enhanced Community Engagement:

Foster enhanced community engagement by encouraging more reader participation. Businesses can utilize social media, online forums, and interactive features to create a sense of community and facilitate meaningful discussions among readers.

Personalized Content Delivery:

Invest in personalized content delivery to cater to diverse reader interests. Implementing algorithms or features that offer personalized content recommendations based on user preferences enhances the user experience and keeps readers engaged.

Expand Niche Content Offerings:

Explore opportunities to expand niche content offerings. Businesses can consider introducing new sections or features that cater to specific interests within the target audience, ensuring a diverse range of content that resonates with a broad audience.

Mobile App Development:

Consider developing a dedicated mobile app to enhance accessibility. A dedicated app can provide a seamless and user-friendly experience for mobile users, improving convenience and fostering greater engagement.

Data-Driven Journalism Initiatives:

Further invest in data-driven journalism initiatives. Businesses can explore partnerships or internal efforts to incorporate more data-driven insights into news stories, providing readers with in-depth analyses and enhancing credibility.

Monetization Strategies:

Explore innovative monetization strategies to sustain operations. Consider new revenue streams, such as premium content offerings, events, or membership programs, to diversify income sources and ensure financial sustainability.

Collaborative Partnerships:

Continue building collaborative partnerships within the community. Strengthening ties with local organizations, businesses, and influencers can lead to mutually beneficial collaborations that enhance content quality and community engagement.

Audience Feedback Mechanisms:

Establish effective audience feedback mechanisms. Actively seek and respond to reader feedback, ensuring a continuous feedback loop that helps the business understand and address the evolving needs of its audience.

Sustainability Practices:

Consider implementing sustainability practices. This could include eco-friendly initiatives in the production and distribution of content, aligning with the community's values and contributing to a positive environmental impact.

However, there exists another method for leveraging your online audience and boosting your income.

Launching your own multi-brand marketplace on Vendo could triple your affiliate sales commission, reaching an impressive 20-30%.

Additionally, consider the prolonged duration visitors spend on your pages, the retention of valuable customer data for email list expansion, and the myriad of future upselling opportunities.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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