Case Study
Jan 8, 2024

Rue La La eCommerce case study and how to start a look-alike marketplace

Written by

Rue La La is an online shopping destination offering discounted, boutique-style sales on designer apparel, accessories, footwear, and home goods. If you're pumped to launch a similar eCommerce biz with a marketplace twist, Vendo's your ticket to effortlessly roll out a look-alike marketplace packed with a wide range of top-quality items from loads of fabulous brands. 

Vendo gets your marketplace up and running super fast, all within a few days, and sorts out all those inventory and shipping headaches for you, so you can concentrate on what really matters - your customers.


Vendo is also a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

Rue La La's Exclusive Shopping Club:

Rue La La is all about that VIP shopping life with a members-only twist. It's an invite-only hotspot where style meets exclusivity, dishing out daily private sale Boutiques that are here today and gone tomorrow. It's a buzzing community where members call the shots, ramping up the thrill by bringing buddies into the mix. This is the go-to place for scoring coveted brands across fashion, accessories, shoes, home goods, travel, tasty treats, and a whole lot more.

Rue La La's Best Selling Product Categories:

Designer Apparel:

  1. Luxury Dresses & Suits: High-end threads from brands like Gucci and Versace that make a statement.
  2. Trendy Outerwear: Chic jackets and coats that blend style with function.


  1. Handbags: From everyday totes to luxury clutches, featuring designers like Michael Kors and Prada.
  2. Jewelry: Elegant necklaces, bracelets, and rings that add the perfect finishing touch.


  1. Designer Heels & Boots: Footwear from household names like Jimmy Choo and Christian Louboutin.
  2. Casual Sneakers: Stylish yet comfortable options from brands like Adidas and Nike.

Home Goods:

  1. Decorative Accents: Unique pieces to add personality to any room.
  2. Bedding & Bath: Luxurious linens and towels for that at-home spa feeling.

Beauty Products:

  1. Skincare & Makeup: Premium beauty essentials from cult favorites and niche brands.

Keys to Rue La La's Success:


  • Members-Only Model: Creating a sense of belonging and exclusivity that makes customers feel special.
  • Limited-Time Boutiques: Offering sales that are here today, gone tomorrow, adding an urgency to buy.

Curated Selection:

  • Top Brands: Providing access to high-end labels at a fraction of the price.
  • Diverse Offerings: Ensuring there's something for everyone, from fashionistas to home decor enthusiasts.

Community Engagement:

  • Invitation System: Encouraging members to invite friends, expanding the community organically.
  • Interactive Features: Allowing members to shape their shopping experience and share their finds.

Strategic Marketing:

  • Targeted Communications: Personalized emails and alerts about new boutiques and deals.
  • Social Media Presence: Engaging content that showcases products and builds brand loyalty.

Customer Service:

  • Responsive Support: Ensuring a smooth shopping experience with readily available help.
  • Hassle-Free Returns: Making returns as easy as possible to build trust and satisfaction.

Technology Integration:

  • User-Friendly Website & App: A seamless, easy-to-navigate platform that makes shopping a breeze.
  • Data-Driven Insights: Using customer data to tailor offerings and improve the shopping experience.

To replicate Rue La La's success in your own e-commerce business, focus on creating an exclusive, members-only atmosphere with a curated selection of products. Engage your community, employ strategic marketing, provide excellent customer service, and leverage technology to offer a seamless shopping experience.

Get started with a look-alike marketplace like Rue La La on Vendo!


  • Book a demo call: We’ll set you up with a demo marketplace 
  • Customize your Storefront: We’ll help you craft an on-brand shopping UX 
  • Onboard Brands: Pick from the Vendo brand catalog. Or invite your own.
  • Select Products: Curate product collections manually or automate it.
  • Embed products: Make your editorial content and newsletters shoppable 
  • Get Paid: Get paid as soon as products are shipped by the brands. 
  • Get Repeat Sales: Keep your customer relationship, emails, order history


Start a multi-vendor marketplace
Written by
Start a Marketplace
Get started
Get started
Get more marketplace case studies & insights
Check Icon
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Related blog posts

Start a free trial

Start your own marketplacE

Vendo lets you start a multi-brand marketplace, in 14 days or less, with products from amazing domestic brands fulfilling your customers' orders. Let them shop on your website, from a newsletter, social, mobile app.

Join vendo. It's free.