Case Study
Mar 17, 2023

Roadie mobile app case study

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Roadie mobile app is a crowdsourced delivery service that connects people and businesses with drivers for same-day and long-haul delivery. By incorporating Vendo for in-app shopping, apps like Roadie could quickly diversify their revenue sources. Leverage Vendo integration in your mobile app to establish an in-app marketplace, enabling users to buy products from domestic brands. You'll secure 2-3 times higher sales commission on all domestic brand sales made through your app within your target market than other affiliates.


Vendo offers an all-encompassing marketplace platform, automating day-to-day operations, providing a catalog of brands to choose from or invite your own, merchandising and promotional tools, multichannel sales capabilities, and daily support for business growth.

Success factors for Roadie mobile app

  1. Crowdsourced Model: Leveraging a network of independent drivers.
  2. Technology Integration: Efficient app-based platform for seamless operations.
  3. Diverse Delivery Options: Offering same-day, next-day, and long-haul delivery services.
  4. Nationwide Coverage: Extensive reach across the United States.
  5. Customer Trust and Satisfaction: Building a strong reputation for reliable and timely deliveries.
  6. Partnerships and Collaborations: Establishing alliances with businesses and retailers.
  7. Environmental Responsibility: Emphasizing eco-friendly delivery practices.
  8. Flexible Pricing Structure: Catering to varying delivery needs and budgets.
  9. Effective Communication: Providing real-time tracking and updates for customers.
  10. Scalability and Expansion: Continuously growing and adapting to new markets and demands.

Suggestions for Roadie's growth:

  1. International Expansion: Explore opportunities for expansion into global markets.
  2. Enhanced Marketing Strategies: Invest in targeted digital marketing and brand awareness campaigns.
  3. Service Diversification: Introduce specialized delivery services for specific industries like healthcare or e-commerce.
  4. Driver Incentive Programs: Implement initiatives to attract and retain reliable drivers.
  5. Technology Upgrades: Continuously improve the app interface and features for user convenience.
  6. Strategic Partnerships: Forge alliances with major e-commerce platforms for integrated delivery solutions.
  7. Efficiency Optimization: Streamline operational processes to enhance overall efficiency and reduce costs.
  8. Customer Loyalty Programs: Introduce incentives to encourage repeat business and customer loyalty.
  9. Sustainability Initiatives: Further emphasize eco-friendly practices and explore carbon-neutral delivery options.
  10. Data Analytics Utilization: Utilize data insights to optimize delivery routes, predict demand, and improve overall service quality.

Suggestions for other businesses to replicate Roadie's success

Leverage Crowdsourcing: Explore the potential of crowdsourced models for delivery or service provision.

Technology Integration: Invest in user-friendly platforms for seamless customer interaction and service provision.

Partnership Development: Collaborate with complementary businesses to expand service offerings and reach.

Customer-Centric Approach: Prioritize customer satisfaction through reliable and timely service delivery.

Sustainable Practices: Incorporate eco-friendly initiatives into business operations for a positive brand image.

Scalability Planning: Strategize for growth and expansion into new markets or service areas.

Adaptation to Market Needs: Stay agile and responsive to changing consumer demands and industry trends.

Quality Control Measures: Implement rigorous quality checks to ensure consistent service excellence.

Employee Engagement: Foster a motivated and dedicated workforce to drive operational success.

Community Engagement: Build strong connections with local communities to establish trust and support for the business.

Maximize your mobile app ARPU with Vendo by enabling your users to access remarkable products from domestic brands. Raise your affiliate sales commission to 20-30%, tripling the usual rates and delivering 3-5 times more than average affiliate links.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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