Case Study
Oct 16, 2023

RetailMeNot marketplace affiliate program

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RetailMeNot is a digital coupon platform that provides a wide array of deals, promotional codes, and discounts for online and in-store purchases. Users can access savings from a variety of retailers and brands, helping them reduce the cost of shopping.

For the opportunity to make three to five times more sales commissions, consider starting your marketplace if you're interested in the RetailMeNot affiliate program. Here's how you can do it.

Launching your multi-vendor marketplace is easier and more cost-efficient with Vendo. Start selling a variety of vendors' products quickly, free from the complexities of stock management and shipping.


Choose Vendo for a comprehensive marketplace service featuring an automated operation platform, a catalog of brands, or the ability to add your own merchandising and marketing tools, multiple sales channels (including website, emails, SMS, mobile app, and social media), and ongoing support for marketplace expansion.

RetailMeNot Marketplace Success Factors

Here are the key reasons behind RetailMeNot's remarkable success story in the digital coupon industry:

  • Extensive Coupon Database: Grew to over 500,000 coupons from around 70,000 retailers by 2020, showcasing a wide reach in the retail sector.
  • Retailer Partnerships: Developed partnerships with retailers for exclusive deals, driving significant traffic to their sites and stores. Influenced over $4.8 billion in retailer sales in a single year.
  • Large User Base: Millions of users, with the mobile app downloaded over 19.5 million times, indicating strong popularity and reach among tech-savvy shoppers.
  • Strong Financial Performance: Reported annual revenue exceeding $280 million, demonstrating robust financial health and market trust.
  • Affiliate Program: Offers a unique opportunity for affiliates to earn commissions by promoting deals and coupons from their database, benefiting both RetailMeNot and its affiliates.

RetailMeNot Affiliate Program

RetailMeNot's affiliate program offers a unique opportunity for individuals and businesses to partner with a leading coupon platform. Here are five key aspects of their affiliate program:

  • Deal Finder Program: Affiliates promote RetailMeNot's coupons and deals, focusing on the Deal Finder browser extension that applies promo codes and cashback offers automatically.
  • 30-Day Cookie Window: The program offers a 30-day duration for cookies, allowing affiliates to earn commissions from referrals within this time frame.
  • Affiliate Networks Participation: RetailMeNot is part of major affiliate networks, including Viglink, enabling broader participation and access for affiliates.
  • Customer Loyalty Focus: The program includes strategies like cashback loyalty loops and diverse content options, aimed at building long-term customer loyalty beyond just discounts.
  • Comprehensive Affiliate Support: RetailMeNot provides extensive support and opportunities for affiliates to earn through referrals, emphasizing both value for shoppers and benefits for affiliates​​​​​​.

Get started with a marketplace like RetailMeNot on Vendo!

Launching your multi-vendor marketplace is easier and more cost-efficient with Vendo. Start selling a variety of vendors' products quickly, free from the complexities of stock management and shipping.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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