Case Study
Dec 30, 2023

RetailMeNot eCommerce Case Study and How to Start a Look-Alike Marketplace

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RetailMeNot is a digital platform that provides coupons, discounts, and deals for a wide range of product categories, including fashion, electronics, travel, and dining. Hey, if you're keen on setting up your own look-alike eCommerce shop in a marketplace model, Vendo's the way to go. It really simplifies things, so you can quickly start offering a whole bunch of cool stuff from awesome brands.

Vendo simplifies the journey of setting up a thriving eCommerce marketplace, granting access to a varied array of products from domestic brands. With Vendo handling inventory and shipping logistics, you can dedicate your efforts to delivering exceptional customer service while effectively launching and overseeing your marketplace, with your primary focus staying on what truly counts – your customers.


Vendo is also a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

RetailMeNot Ecommerce Journey

Introduction to RetailMeNot
RetailMeNot is a leading online platform revolutionizing the way consumers shop and save. Established as a nexus for discounts and deals, it operates a collection of coupon and deal websites that attract savvy shoppers from across the globe. In 2012, RetailMeNot, Inc. marked a significant milestone by welcoming over 450 million visitors to its suite of websites, a testament to its popularity and efficacy in delivering value to consumers. The company's expansive portfolio includes a variety of region-specific platforms, each tailored to meet the unique savings needs of its audience.

Product and Categories

  1. Online Coupons and Deals:
    At the core of RetailMeNot's offerings are the vast arrays of online coupons and deals designed to provide consumers with substantial savings on a wide range of products and services.
  • Discounts & Promo Codes: Users can access a plethora of discounts that slash prices on items from various categories, making high-quality goods more accessible and affordable.
  • Special Offers: Beyond traditional discounts, RetailMeNot also features special offers, including buy-one-get-one deals, free gifts with purchase, and exclusive access to sales events.

RetailMeNot's Ecommerce Triumph

  • Diverse Retail Partnerships: RetailMeNot has forged partnerships with a multitude of retailers ranging from fashion and beauty to electronics and home improvement, ensuring that no matter what consumers are shopping for, they're likely to find a deal that suits their needs.
  • User-Friendly Interface: The platforms under RetailMeNot's umbrella are designed with the user in mind, offering easy navigation, search functions, and personalized deal recommendations based on shopping patterns and preferences.
  • Global Reach with Local Focus: While RetailMeNot operates on a global scale, its region-specific sites like in the UK and in Germany cater to the unique shopping habits and preferences of local markets, ensuring relevant and attractive deals.
  • Consumer Empowerment: By providing access to deals and discounts, RetailMeNot empowers consumers to make more informed, budget-friendly purchasing decisions, fostering a more economical shopping environment.
  • Community and Reviews: Many of RetailMeNot's platforms allow users to rate deals and share their shopping experiences, creating a community of informed and savvy shoppers.

RetailMeNot has established itself as a digital savings powerhouse, offering an unparalleled array of discounts and deals to consumers worldwide. With its user-friendly platforms, diverse retail partnerships, and commitment to providing value, RetailMeNot continues to thrive as a preferred destination for budget-conscious shoppers. In an era where the value of every dollar counts, RetailMeNot stands out as a vital tool for consumers looking to stretch their purchasing power and enjoy a more cost-effective shopping experience. Whether you're outfitting your wardrobe, upgrading your tech, or just looking for the best deals in town, RetailMeNot is the go-to resource for discounts and savings.

Key Success Factors for Your Ecommerce Business

  1. Expansive Network: Build a vast network of retailers and partners to offer a diverse range of discounts and deals, just like RetailMeNot.
  2. Global Reach: Aim for a global audience to maximize your user base and impact.
  3. User-Friendly Platforms: Develop easy-to-navigate websites and apps that provide a seamless user experience.
  4. Data Analytics: Leverage data and analytics to understand consumer behavior and tailor offers accordingly.
  5. Marketing Strategies: Employ effective marketing and advertising techniques to attract and retain users.
  6. Mobile Accessibility: Ensure your platform is mobile-responsive, catering to the growing number of mobile shoppers.
  7. User Engagement: Foster user engagement through interactive features and personalized recommendations.
  8. Reliable Partnerships: Establish strong partnerships with retailers and brands to secure exclusive deals.
  9. Continuous Innovation: Stay ahead of the curve by constantly innovating and adapting to changing market dynamics.
  10. Customer Trust: Build trust by providing accurate, up-to-date offers and deals.

By implementing these success factors, you can increase your chances of replicating RetailMeNot's ecommerce success while customizing them to your specific business and industry.

Get started with a look-alike marketplace like RetailMeNot on Vendo!


  • Book a demo call: We’ll set you up with a demo marketplace 
  • Customize your Storefront: We’ll help you craft an on-brand shopping UX 
  • Onboard Brands: Pick from the Vendo brand catalog. Or invite your own.
  • Select Products: Curate product collections manually or automate it.
  • Embed products: Make your editorial content and newsletters shoppable 
  • Get Paid: Get paid as soon as products are shipped by the brands. 
  • Get Repeat Sales: Keep your customer relationship, emails, order history


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